Assistant professor at the Department of Marketing and Entrepreneurship at the Faculty of Management and Transport, University of Bielsko-Biala (Poland). Deals with marketing, corporate social responsibility as well as innovativeness and competitiveness of enterprises and also regions (CBC). Successfully implements projects for enterprises. An expert of the Polish Agency for Enterprise Development and the National Center for Research and Development. Author of 200 publications.
World Academy of Science, Engineering and Technology, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, Aug 27, 2012
Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie
The article deals with a BCM model that allows managers to outline the value creation process. In... more The article deals with a BCM model that allows managers to outline the value creation process. In contrast to the business plan, this business model describes how to create and deliver value (product or service) to clients, as well as how to create demand, the network of customer-suppliers and how the company will earn money. The BCM model describes the basic principles of value creation by enterprises, their capture and delivery. In the first part of the article authors try to define of term of business model based on a literature review. The case study presented later shows how to use strategic analysis methods to determine the current state and build a complex business model. The results showed that the implementation of the proposed solution can help the company achieve its goal and further development.
World Academy of Science, Engineering and Technology, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, Aug 27, 2012
Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie
The article deals with a BCM model that allows managers to outline the value creation process. In... more The article deals with a BCM model that allows managers to outline the value creation process. In contrast to the business plan, this business model describes how to create and deliver value (product or service) to clients, as well as how to create demand, the network of customer-suppliers and how the company will earn money. The BCM model describes the basic principles of value creation by enterprises, their capture and delivery. In the first part of the article authors try to define of term of business model based on a literature review. The case study presented later shows how to use strategic analysis methods to determine the current state and build a complex business model. The results showed that the implementation of the proposed solution can help the company achieve its goal and further development.
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Papers by Honorata Howaniec