Nathaniel Evans
Dr. Evans teaches advertising and society. His research interests include children’s advergames, branded apps, immersive advertising/marketing, the theoretical implications for persuasion knowledge research, and the policy implications for advertising regulation/self-regulation.
Education
Ph.D., Communication and Information, University of Tennessee
M.S., Communication and Information/ Advertising, University of Tennessee
B.A., Psychology, Eckerd College
Research Interests and Activities
Dr. Evans’ research investigates how immersive advertising formats blur the boundaries between entertainment and commercial content. Through the application of parental socialization theory, Evans’ previous work focused on parents’ attitudes, awareness, and understanding of children’s advergames as an advertising tactic. Recently, Dr. Evans has examined how advertising disclosure modality and cognitive load influences parents’ persuasion knowledge of and attitudes toward children’s advergames. His ongoing projects examine the influence of national culture on children’s online advertising self-regulatory policy, the use of branded apps and privacy concerns for children, how advertising integration/intrusiveness violates game players’ expectancies in online multiplayer games, and theoretical reconceptualiztions of the Persuasion Knowledge Model. Dr. Evans aims to explicate the theoretical and policy implications of current and future forms of immersive marketing and advertising practices.
Education
Ph.D., Communication and Information, University of Tennessee
M.S., Communication and Information/ Advertising, University of Tennessee
B.A., Psychology, Eckerd College
Research Interests and Activities
Dr. Evans’ research investigates how immersive advertising formats blur the boundaries between entertainment and commercial content. Through the application of parental socialization theory, Evans’ previous work focused on parents’ attitudes, awareness, and understanding of children’s advergames as an advertising tactic. Recently, Dr. Evans has examined how advertising disclosure modality and cognitive load influences parents’ persuasion knowledge of and attitudes toward children’s advergames. His ongoing projects examine the influence of national culture on children’s online advertising self-regulatory policy, the use of branded apps and privacy concerns for children, how advertising integration/intrusiveness violates game players’ expectancies in online multiplayer games, and theoretical reconceptualiztions of the Persuasion Knowledge Model. Dr. Evans aims to explicate the theoretical and policy implications of current and future forms of immersive marketing and advertising practices.
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Papers by Nathaniel Evans