Papers by Luthfiana Kariim
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The research purpose is to increase gratitude for the blessings and gifts of God by means of hifz... more The research purpose is to increase gratitude for the blessings and gifts of God by means of hifzh nafsh (nurturing the soul) in the analysis of the influence of students' decision to purchase online primary dishes from Indonesian Islamic University (UII) Yogyakarta. The research was a descriptive qualitative approach based on the philosophy of postpositivisme. The sampling used was purposive sampling. The respondents taken were 64 students of the Indonesian Islamic University (UII) Yogyakarta. Data collection techniques were interviews or semi-structured interviews. The results of this study are priority factors that influence students' decision to purchase online primary dishes at the Islamic University of Indonesia (UII) such as halal awareness, likeness, taste, price, health, curiosity, packaging, advertising, lifestyle, and finally being followers. Abstrak: Penelitian ini menggunakan pendekatan kualitatif deskriptif berlandaskan filsafat postpositivisme. Pengambilan sampel yang digunakan adalah purposive sampling. Responden yang diambil adalah 64 mahasiswa Universitas Islam Indonesia (UII) Yogyakarta. Teknik pengumpulan data dengan menggunakan interview atau wawancara semi struktur. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi keputusan mahasiswa Universitas Islam Indonesia (UII) Yogyakarta dalam pembelian hidangan pokok (primary dish) secara online. Hasil dari penelitian ini adalah faktor prioritas yang mempengaruhi keputusan pembelian hidangan pokok (primary dish) mahasiswa Universitas Islam Indonesia (UII) secara online yang pertama kesadaran halal, kemudian favorite/kesukaan, rasa, harga, kesehatan, keingintahuan, kemasan, iklan, gaya hidup, dan terakhir ikut-ikutan. Kata Kunci: Keputusan Pembelian, Hidangan Pokok (Primary Dish), Online. PENDAHULUAN M anusia dalam hal memenuhi kebutuhan hidupnya mempunyai prioritas kebutuhan dengan tingkatan yang berbeda-beda. Tingkatan tersebut dimulai dari dharuriyyat (primer), hajiyyat I(sekunder), tahsiniyyat (tersier). Kebutuhan dharuriyyat meliputi nafkah-nafkah pokok bagi manusia yang dapat mewujudkan maqhashid syariah: hifzh nafsh (memelihara jiwa), hifzh 'aql (memelihara akal), hifzh dinn (memelihara agama), hifzh nashl (memelihara keturunan), dan hifzh maal (memelihara harta). Kebutuhan primer ini mencakup kebutuhan akan makan, minum, tempat tinggal, kesehatan, rasa aman, pengetahuan dan pernikahan.(Nur Huda 2006)
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Books by Luthfiana Kariim
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Drafts by Luthfiana Kariim
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Papers by Luthfiana Kariim
Books by Luthfiana Kariim
Drafts by Luthfiana Kariim