The 2024 Management Consultancies Association Annual Report was published this week highlighting the very positive contribution to the UK economy from the consultancy sector. At the Observatory International we are proud members of the MCA and its promotion of consulting excellence. Insights on the report findings from MCA CEO Tamzen Isacsson, can be found here: https://lnkd.in/e9j7zbsR And the report can be downloaded here: https://lnkd.in/dwqbkDn #ConsultingExcellence #ManagementConsulting
The Observatory International
Business Consulting and Services
London, England 3,101 followers
Driving your brand growth by transforming your marketing resources
About us
Today more than ever marketers need to drive greater efficiencies and demonstrate both tangible improvements in Marketing RoI, and a strategic contribution to business growth. And to enable you to do that you need: * Focused and aligned teams * Agile and consumer-centric marketing * And effective and efficient processes All too often we see three key symptoms that get in the way of Clients achieving that: * An agency roster no longer fit-for-purpose * Broken Client : Agency relationships * And capabilities and resourcing issues The Observatory International is the leading global management consultancy dedicated to helping companies drive brand growth by transforming their Marketing and Communications resources. Here’s how we can help you: Wherever you are in the world our Consultants help you transform your marketing resources using our proprietary methodologies and tools. AGENCY ROSTER: Agency Roster Modelling Roster Rationalisation & Segmentation CLIENT: AGENCY RELATIONSHIP MANAGEMENT Best practice ways of working Agency performance measurement Agency Compensation Management CAPABILITIES & RESOURCES Agency Search & Selection Best Practice Training Marketing Organisation Design We remain independent and impartial by taking no fees or payments from Agencies. We are motivated and driven by helping Marketing and Procurement professionals fulfil their potential and business objectives. We've built our business over the last 14 years through word of mouth and loyal and satisfied clients who are happy to recommend us to others. So you can feel confident in the solutions we recommend. We have offices in London, Hamburg, Johannesburg, Dubai, Hong Kong, Singapore and Seoul. And if you think a career helping many of the world’s leading brands transform their marketing and communications resources is for you, we’d be delighted to hear from you.
- Website
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http://www.observatoryinternational.com
External link for The Observatory International
- Industry
- Business Consulting and Services
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2006
- Specialties
- Prioritising resource allocation, Aligning and training teams, Agency selection & pitch consultancy, Measuring performance and profitability, Fee benchmarking and negotiation, and Transforming internal and agency processes
Locations
Employees at The Observatory International
Updates
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We're very much looking forward to the WFA Deep-Dive Forum into In-house Commercial Models - July 10th. Insights from Bertrand Serrano, Nicola Wardell and Shannon Kalkstein, ably facilitated by our own Lucinda Peniston-Baines https://lnkd.in/eNM2Ftts
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We're very proud to be part of the consulting sector in the UK. The latest Annual Industry Report published by the Management Consultancies Association highlights the importance of the sector to the UK economy: - UK consulting revenues nearly double in five years from 10.56bn to £20.4bn as sector records double digit growth in 2023 driven by digital tech transformation and energy and net zero specialist advice - Exports up £3bn in 5 years and now 28% of overall revenue - More jobs created outside London than in capital and number of regional offices increases - Number of jobs industry supports across UK jumps 66% in 5 years from 30,000 (2018) to 50,000 (2023) but slightly down on last year as attrition rates remain low - Training and development increases by 12% across industry as firms invest in high tech skills for future Further details can be found here https://lnkd.in/dwqbkDn
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We're really looking forward to a meeting of the Observatory International Partners today. Plenty on the agenda - evolving our services, AI (naturally) and discussion about other marketing industry trends. Stuart Pocock, Lucinda Peniston-Baines, Christine Downton, Robert Foster, Ingrid Rudolph-Steffens, Franziska von Lewinsky, John Little, Sandy Burns, Ara Hampartsoumian, Kay (Kyuhyun) Lee https://lnkd.in/dNDE8Mb
Observatory International | Global marketing consultancy
https://www.observatoryinternational.com
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We're really looking forward to presenting our next webinar today with the WFA on Best Practice Agency Performance Measurement Ara Hampartsoumian Christine Downton https://lnkd.in/eYeCPGEn
Knowledge Spotlight: Agency Performance Measurement
wfanet.org
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Proving that it is often better to "fix than pitch". Thank you to our lovely client Ashlin Moore and Mazda Australia Pty Ltd for putting their trust in us to find them a solution. Ara Hampartsoumian, Sandy Burns, Christine Downton
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Ahead of our webinar with the WFA on Thursday some observations on Marketing Agency Models Ara Hampartsoumian, Robert Foster #marketing #agency
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We're really looking forward to presenting the first of a series of 101 Webinars for the WFA today. Today's webinar is on Agency Remuneration. Demonstrating that well-constructed, results-orientated and mutually beneficial remuneration packages can have a constructive, motivational impact on the relationship between clients and their agency partners. Good luck Lucinda Peniston-Baines, Robert Foster and Ara Hampartsoumian More webinars to follow over the next few weeks on Agency Roster Modelling, Agency Performance Measurement and the all important area of Briefing. #marketing #agencyrelationshipmanagement https://lnkd.in/ec_Q-vtw
Knowledge Spotlight: Agency Remuneration
wfanet.org
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Observations on major UK brands hiking adspend with thoughts from our Robert Foster on a shift back to brand-building and brand-focused marketing - https://lnkd.in/eagJ9mbN
Revealed: The major brands hiking UK adspend
campaignlive.co.uk