Recent advances in unsupervised learning have led both academics and private-sector data science ... more Recent advances in unsupervised learning have led both academics and private-sector data science teams to scan consumer market basket data, looking to create advanced predictive models such as recommender systems. However, these new statistical techniques fail to address the fundamental questions that a Market Basket Analysis (MBA) presents for any retailer: do these associations create profitable, long-term relationships with my valued customers? This paper will address statistical software can be used to better analyze the results of a Market Basket Analysis
Recent advances in unsupervised learning have led both academics and private-sector data science ... more Recent advances in unsupervised learning have led both academics and private-sector data science teams to scan consumer market basket data, looking to create advanced predictive models such as recommender systems. However, these new statistical techniques fail to address the fundamental questions that a Market Basket Analysis (MBA) presents for any retailer: do these associations create profitable, long-term relationships with my valued customers? This paper will address statistical software can be used to better analyze the results of a Market Basket Analysis
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Papers by Andrew Kramer