Pomemben del vsakdanjega življenja in zdravja številnih potrošnikov v različnih kulturah predstav... more Pomemben del vsakdanjega življenja in zdravja številnih potrošnikov v različnih kulturah predstavljajo najrazličnejše oblike zdravil. Kljub temu so z zdravljenjem neločljivo povezana prepričanja in zaupanje potrošnikov v marketinški literature slabo raziskana. Znatna izguba zaupanja potrošnikov se lahko pojavi predvsem kot posledica medijskega poročanja o zdravstvenih škandalih ali kot posledica večjih zdravstvenih preplahov, kot so neustrezni izdelki in obvezni preklici teh izdelkov. Pomembno priložnost za tovrstno proučevanje vpliva umika izdelkov na obsežno kategorijo tako dopolnilnih kot tudi alternativnih zdravil, tako pri prizadetih kot tudi pri neprizadetih blagovnih znamkah, ponuja vladna odredba o umiku skoraj 2.000 dopolnilnih in alternativnih zdravil različnih blagovnih znamk z avstralskega in novozelandskega trga, ki se je zgodila v letu 2003. V tem članku se osredotočimo na vpliv, ki so ga imeli tovrstni dogodki na novozelandski trg, povežemo dogodke, ki obkrožajo prekl...
Prikrivenih plaćenih novinarskih priloga (PPP-a) ili hibridnih poruka, u javnosti poznatih pod na... more Prikrivenih plaćenih novinarskih priloga (PPP-a) ili hibridnih poruka, u javnosti poznatih pod nazivom prikriveno oglašavanje i PR-članci, danas je sve više i u slovenskim tiskanim medijima. Autori u članku pokušavaju pokazati da su prikriveno plaćeni novinarski prilozi – hibridne poruke – neka vrsta mješavine oglasnih i novinarskih poruka. Tvrde da je to anomalija koja nije u skladu s etičkim načelima ni jedne od uključenih struka: novinarske, oglašivačke i struke odnosa s javnošću, dok je istodobno u suprotnosti sa slovenskim Zakonom o medijima. Pitanja koja autori postavljaju jesu: kako bi bilo moguće identificirati takve priloge i je li moguće spriječiti pojavu anomalnih priloga u slovenskim medijima.Advertorials, better known in Slovenia as hidden advertising and PRarticles, are increasingly present in the Slovene press. In this article the authors try to show that the advertorial is a hybrid message, a certain blend of advertisements and journalistic articles. They argue that ...
Abstract An analysis of corporate marketing-related articles is undertaken to identify trends in ... more Abstract An analysis of corporate marketing-related articles is undertaken to identify trends in the literature. It scrutinizes past, present, and future directions of corporate marketing as an organization-wide philosophy and culture. Also revisits corporate marketing rationales and components. The premises of corporate marketing are enumerated. The challenges and opportunities inherent for corporate marketing in moving to the centre ground are considered. This short paper concludes by providing summaries of the articles contained in this special section.
Corporate Social Responsibility and Environmental Management, Oct 16, 2018
The motivations and actions of socially responsible consumers are important for the success of co... more The motivations and actions of socially responsible consumers are important for the success of corporate social responsibility (CSR). The issues of responsible consumption or consumer social responsibility (CnSR) nevertheless continues to receive insufficient research attention. To remedy this shortcoming, we built on the value‐belief‐norm theory (VBN) and propose that normative factors induce consumers to enact CnSR in their buying behaviour. Using a survey of 462 consumers, we examined the relationships between values (self‐transcendent and self‐enhancement), an individual's view on the importance of CSR, awareness of negative societal consequences, ascribed responsibility for prosocial behaviour, personal norms, social norms, and CnSR. The findings indicate that CnSR can indeed be comprehensively explained with the variables included in VBN. Moreover, social norms also tend to significantly shape CnSR. The theoretical and practical implications of our results are discussed.
By inspecting contemporary macro-level developments concerning the phenomenon of CSR communicatio... more By inspecting contemporary macro-level developments concerning the phenomenon of CSR communication in parallel to scholarly contributions on CSR communication this chapter aims to outline the main institutional logics that shape the field of CSR communication in Europe. The chapter reveals that on both levels a struggle between communicative and non-communicative interpretations of CSR communication is taking place. This conflict is then contextualised both from the perspective of cultural and socio-economic factors, which have conditioned the current state of the European CSR communication field, and from the viewpoint of its future challenges.
Pomemben del vsakdanjega življenja in zdravja številnih potrošnikov v različnih kulturah predstav... more Pomemben del vsakdanjega življenja in zdravja številnih potrošnikov v različnih kulturah predstavljajo najrazličnejše oblike zdravil. Kljub temu so z zdravljenjem neločljivo povezana prepričanja in zaupanje potrošnikov v marketinški literature slabo raziskana. Znatna izguba zaupanja potrošnikov se lahko pojavi predvsem kot posledica medijskega poročanja o zdravstvenih škandalih ali kot posledica večjih zdravstvenih preplahov, kot so neustrezni izdelki in obvezni preklici teh izdelkov. Pomembno priložnost za tovrstno proučevanje vpliva umika izdelkov na obsežno kategorijo tako dopolnilnih kot tudi alternativnih zdravil, tako pri prizadetih kot tudi pri neprizadetih blagovnih znamkah, ponuja vladna odredba o umiku skoraj 2.000 dopolnilnih in alternativnih zdravil različnih blagovnih znamk z avstralskega in novozelandskega trga, ki se je zgodila v letu 2003. V tem članku se osredotočimo na vpliv, ki so ga imeli tovrstni dogodki na novozelandski trg, povežemo dogodke, ki obkrožajo prekl...
Prikrivenih plaćenih novinarskih priloga (PPP-a) ili hibridnih poruka, u javnosti poznatih pod na... more Prikrivenih plaćenih novinarskih priloga (PPP-a) ili hibridnih poruka, u javnosti poznatih pod nazivom prikriveno oglašavanje i PR-članci, danas je sve više i u slovenskim tiskanim medijima. Autori u članku pokušavaju pokazati da su prikriveno plaćeni novinarski prilozi – hibridne poruke – neka vrsta mješavine oglasnih i novinarskih poruka. Tvrde da je to anomalija koja nije u skladu s etičkim načelima ni jedne od uključenih struka: novinarske, oglašivačke i struke odnosa s javnošću, dok je istodobno u suprotnosti sa slovenskim Zakonom o medijima. Pitanja koja autori postavljaju jesu: kako bi bilo moguće identificirati takve priloge i je li moguće spriječiti pojavu anomalnih priloga u slovenskim medijima.Advertorials, better known in Slovenia as hidden advertising and PRarticles, are increasingly present in the Slovene press. In this article the authors try to show that the advertorial is a hybrid message, a certain blend of advertisements and journalistic articles. They argue that ...
Abstract An analysis of corporate marketing-related articles is undertaken to identify trends in ... more Abstract An analysis of corporate marketing-related articles is undertaken to identify trends in the literature. It scrutinizes past, present, and future directions of corporate marketing as an organization-wide philosophy and culture. Also revisits corporate marketing rationales and components. The premises of corporate marketing are enumerated. The challenges and opportunities inherent for corporate marketing in moving to the centre ground are considered. This short paper concludes by providing summaries of the articles contained in this special section.
Corporate Social Responsibility and Environmental Management, Oct 16, 2018
The motivations and actions of socially responsible consumers are important for the success of co... more The motivations and actions of socially responsible consumers are important for the success of corporate social responsibility (CSR). The issues of responsible consumption or consumer social responsibility (CnSR) nevertheless continues to receive insufficient research attention. To remedy this shortcoming, we built on the value‐belief‐norm theory (VBN) and propose that normative factors induce consumers to enact CnSR in their buying behaviour. Using a survey of 462 consumers, we examined the relationships between values (self‐transcendent and self‐enhancement), an individual's view on the importance of CSR, awareness of negative societal consequences, ascribed responsibility for prosocial behaviour, personal norms, social norms, and CnSR. The findings indicate that CnSR can indeed be comprehensively explained with the variables included in VBN. Moreover, social norms also tend to significantly shape CnSR. The theoretical and practical implications of our results are discussed.
By inspecting contemporary macro-level developments concerning the phenomenon of CSR communicatio... more By inspecting contemporary macro-level developments concerning the phenomenon of CSR communication in parallel to scholarly contributions on CSR communication this chapter aims to outline the main institutional logics that shape the field of CSR communication in Europe. The chapter reveals that on both levels a struggle between communicative and non-communicative interpretations of CSR communication is taking place. This conflict is then contextualised both from the perspective of cultural and socio-economic factors, which have conditioned the current state of the European CSR communication field, and from the viewpoint of its future challenges.
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