L'Epidemia della Paura: comunicazione e influenza mediatica durante l'emergenza Covid-19, 2020
The present thesis analyses news media communication and influence during Covid-19 emergency. As ... more The present thesis analyses news media communication and influence during Covid-19 emergency. As for the spread of the disease, communication is often defined viral as well, because of its fast diffusion, and if not properly used it can trigger a state of fear and worry in people’s mind, creating a confused crowd. As we experienced the epidemic of Coronavirus, there also was the Epidemic of Fear, which is also the title of this thesis, highly contagious if people do not understand how to know it, deal with and control it. The main issue this thesis tries to explain is how news media have been using the power of communication in order to inform citizens about Coronavirus emergency and how the diffusion of the feeling of fear in our society had been influenced by them. This work first approaches the question from an historical point of view, studying previous epidemics and their possible correlation with the fear of the society. Also, it shows media influence of two recent diseases: SARS of 2003 and 2009 H1N1 swine flu. Their communication is then compared to the current, especially analysing how Press and Television have propagated news and raised people awareness. Finally, following the Italian semiologist Massimo Leone and his theories, we try to explain how people answer to news media information and events, through ritual patterns of opinion formation, that occur in social networks.
L'Epidemia della Paura: comunicazione e influenza mediatica durante l'emergenza Covid-19, 2020
The present thesis analyses news media communication and influence during Covid-19 emergency. As ... more The present thesis analyses news media communication and influence during Covid-19 emergency. As for the spread of the disease, communication is often defined viral as well, because of its fast diffusion, and if not properly used it can trigger a state of fear and worry in people’s mind, creating a confused crowd. As we experienced the epidemic of Coronavirus, there also was the Epidemic of Fear, which is also the title of this thesis, highly contagious if people do not understand how to know it, deal with and control it. The main issue this thesis tries to explain is how news media have been using the power of communication in order to inform citizens about Coronavirus emergency and how the diffusion of the feeling of fear in our society had been influenced by them. This work first approaches the question from an historical point of view, studying previous epidemics and their possible correlation with the fear of the society. Also, it shows media influence of two recent diseases: SARS of 2003 and 2009 H1N1 swine flu. Their communication is then compared to the current, especially analysing how Press and Television have propagated news and raised people awareness. Finally, following the Italian semiologist Massimo Leone and his theories, we try to explain how people answer to news media information and events, through ritual patterns of opinion formation, that occur in social networks.
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