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What is Your Organization 'Like'?: A Study of Liking Activity in the Enterprise

Published: 07 May 2016 Publication History

Abstract

The 'like' button, introduced by Facebook several years ago, has become one of the most prominent icons of social media. Similarly to other popular social media features on the web, enterprises have also recently adopted it. In this paper, we present a first comprehensive study of liking activity in the enterprise. We studied the logs of an enterprise social media platform within a large global organization along a period of seven months, in which 393,720 'likes' were performed. In addition, we conducted a survey of 571 users of the platform's 'like' button. Our evaluation combines quantitative and qualitative analysis to inspect what employees like, why they use the 'like' button, and to whom they give their 'likes'.

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    cover image ACM Conferences
    CHI '16: Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems
    May 2016
    6108 pages
    ISBN:9781450333627
    DOI:10.1145/2858036
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    Published: 07 May 2016

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    Author Tags

    1. like activity
    2. like analysis
    3. social media
    4. workplace

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    CHI'16: CHI Conference on Human Factors in Computing Systems
    May 7 - 12, 2016
    California, San Jose, USA

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    CHI '16 Paper Acceptance Rate 565 of 2,435 submissions, 23%;
    Overall Acceptance Rate 6,199 of 26,314 submissions, 24%

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    • (2023)The online language of work-personal conflictScientific Reports10.1038/s41598-023-48193-313:1Online publication date: 29-Nov-2023
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