Improving computational skills and curriculum of vocational training students. case study: technological behaviour of pharmacy students in a digital marketing course

Nowadays, the curricular needs of the students from Vocational Training have to adapt to all kinds of content in order to improve their future professional integration. In this sense, the technology knowledge is essential in any work environment. However, the introduction of these curricular features in certain non-technological academic areas may not be trivial and not guarantees its efficacy. The main aim of this article focuses in develop an implementation proposal and its analysis according to the profiles and motivation of the students, evaluating if this innovative proposal improves the satisfaction and the academic results of the students. It has been tested in two different groups of students in Pharmacy and Para-pharmacy technician, and Technician of assistance for people in situation of dependency, both trained in a course of Digital Marketing. As demonstrated in the results, the experience has been positive, and demonstrated how the approach can be adapted to non-technological profiles without many problems.