The Impact of Consumption Value on Tourist's Intention to Visit Thailand
Author: 
Lushan GuoAuthors Info & Claims
Lushan GuoAuthors Info & ClaimsPages 146 - 150
Abstract
With both factor analysis and linear regression, the influence of consumer value on tourists' intention to visit Thailand was investigate by the questionnaire survey method. A prediction equation for tourists' plan to go to Thailand was given. The outcomes revealed that tourists' perception of consumption value could split into five dimensions, such as the new experience value, the societyvalue, the emotionvalue, the condition value, and the functionvalue. Therein, the newexperiencevalue, the condition value, and the function value had apositive influence on the tourist's intention to visit Thailand. While the society and emotion value were not sufficient to impact the decision-making of tourism consumers to travel to Thailand.
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Published In
May 2020
163 pages
ISBN:9781450377102
DOI:10.1145/3399871
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Published: 03 July 2020
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ASSE '20
ASSE '20: 2020 Asia Service Sciences and Software Engineering Conference
May 13 - 15, 2020
Nagoya, Japan
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