research-article

Disentangling the Motivational Pathways of Recreational Esports Gamblers: A Laddering Study

Authors:

Bieke ZamanAuthors Info & Claims

CHI '21: Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems

Article No.: 328, Pages 1 - 15

https://doi.org/10.1145/3411764.3445287

Published: 07 May 2021 Publication History

Abstract

Whereas past CHI-related work has paid attention to various elements of the esports industry, there exists a scarcity of such research on the increasing convergence between esports and gambling. This study, therefore, aimed to shed light on the emerging phenomenon of esports betting in two ways. First, we theorized about its characteristics according to the 5W1H framework. Second, using semi-structured laddering interviews and Means-End Chain Theory, we assessed the esports betting motivations of young, male and recreational gamblers who interact with monetary and skin betting websites. Our results show that gamblers follow various motivational pathways when using an esports betting platform and construct their motives in relation to platform-specific properties and personal values. As such, we demonstrate that a holistic understanding of esports betting is of utmost importance if we want to explain and investigate its appeal to a worldwide audience.

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Cited By

Kleinman EHabibi RPowell GReeves BPrather JSeif El-Nasr M(2024)``Backseat Gaming" A Study of Co-Regulated Learning within a Collegiate Male Esports CommunityProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642249(1-14)Online publication date: 11-May-2024
https://dl.acm.org/doi/10.1145/3613904.3642249
Machado MIshitani L(2024)Game attributes and their relation to the values considered relevant for womenDigital Creativity10.1080/14626268.2024.238530435:3(274-299)Online publication date: 4-Aug-2024
https://doi.org/10.1080/14626268.2024.2385304
Mangat HGriffiths MYu SFelvinczi KNgetich RDemetrovics ZCzakó A(2023)Understanding Esports-related Betting and Gambling: A Systematic Review of the LiteratureJournal of Gambling Studies10.1007/s10899-023-10256-540:2(893-914)Online publication date: 22-Sep-2023
https://doi.org/10.1007/s10899-023-10256-5
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Disentangling the Motivational Pathways of Recreational Esports Gamblers: A Laddering Study

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cover image ACM Conferences

CHI '21: Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems

May 2021

10862 pages

ISBN:9781450380966

DOI:10.1145/3411764

General Chairs:
Yoshifumi Kitamura
Tohoku University, Japan
,
Aaron Quigley
University of New South Wales, Australia
,
Program Chairs:
Katherine Isbister
University of California Santa Cruz, USA
,
Takeo Igarashi
The University of Tokyo, Japan
,
Publications Chairs:
Pernille Bjørn
University of Copenhagen, Denmark
,
Steven Drucker
Microsoft Research, USA

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Kleinman EHabibi RPowell GReeves BPrather JSeif El-Nasr M(2024)``Backseat Gaming" A Study of Co-Regulated Learning within a Collegiate Male Esports CommunityProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642249(1-14)Online publication date: 11-May-2024
https://dl.acm.org/doi/10.1145/3613904.3642249
Machado MIshitani L(2024)Game attributes and their relation to the values considered relevant for womenDigital Creativity10.1080/14626268.2024.238530435:3(274-299)Online publication date: 4-Aug-2024
https://doi.org/10.1080/14626268.2024.2385304
Mangat HGriffiths MYu SFelvinczi KNgetich RDemetrovics ZCzakó A(2023)Understanding Esports-related Betting and Gambling: A Systematic Review of the LiteratureJournal of Gambling Studies10.1007/s10899-023-10256-540:2(893-914)Online publication date: 22-Sep-2023
https://doi.org/10.1007/s10899-023-10256-5
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