A Study on Largescale Applications of Big Data in Modern Era
Article No.: 54, Pages 1 - 6
Abstract
Big data has brought a profound revolution across industries, redefining data management and decision-making paradigms. The utilization of vast and diverse datasets enables institutions to make more informed risk assessments, identify fraudulent activities with greater accuracy and offer personalized services tailored to individual needs. A lot of transformation has been seen various areas as big data analytics is empowering various industries to deliver personalized medicine, predict disease outbreaks, and optimized treatment plans based on comprehensive data analysis. Additionally, the marketing domain has been reshaped by big data, allowing businesses to gain valuable insights into customer preferences and behaviors, enabling targeted marketing campaigns and ultimately enhancing customer satisfaction. The influence of big data also extends to the transportation sector, where it plays a pivotal role in real-time traffic management, route optimization, and predictive maintenance. This data-driven approach results in reduced congestion, improved transportation efficiency, and enhanced overall travel experiences. While the potential of big data applications is immense, the paper also acknowledges the challenges posed by handling massive datasets, emphasizing the importance of scalable infrastructure, robust data privacy measures, and stringent security protocols. Here, broad applications of big data are demonstrated that are shaping a future where data-driven decision-making and innovation drive progress across various sectors.
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Published In
November 2023
1215 pages
ISBN:9798400709418
DOI:10.1145/3647444
Copyright © 2023 ACM.
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Association for Computing Machinery
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Published: 13 May 2024
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ICIMMI 2023
ICIMMI 2023: International Conference on Information Management & Machine Intelligence
November 23 - 25, 2023
Jaipur, India
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