The semantic analysis is characterized by its ability to describe the communicative pattern and i... more The semantic analysis is characterized by its ability to describe the communicative pattern and its high efficiency in questioning its semantic manifestations and its deliberative purposes, which helps understand the symbolic, contextual and cultural manifestations of the structure of the pattern, whether verbal or nonverbal. Moreover, it highlights the role of the semiautomatic approach and its application to a sample of slogans collected from "media, socialnetworking sites, in-kind views, media institutions, etc..." to study the components and analyze the contents and highlight the signs, as the research aspires to approach the motto not as a mere rhetorical utterance of a message, but as a political act of change. For example, the slogan "People Want to Reform the System" has contributed to the formation of a new awareness among young people demanding reform, which has contributed to the adjustment of the balance of power between people and power.
The research summarizes the knowledge of the dimensions and denotations of T.V advertisement; and... more The research summarizes the knowledge of the dimensions and denotations of T.V advertisement; and its constituents for building it through the semiotic approach of an ad sample represented by the announcement of Zain Kuwait Telecom Company which carries the title "Mr. President" using Roland Barth's approach, starting with the designation, implicit, and linguistic reading to reach the narrative features and their denotations. That makes television advertising as a semiotic and pragmatic discourse in view of the still and motion picture with its efficiency and strength to inform and communicate. And what lies in it of aesthetic, artistic elements; informational and effective power in influencing the recipients by focusing on narratives and anecdotes; narrative structure; and TV advertising with an attempt to present an applied model.
The Specificity of Iraqi Cultural Representations in Accordance with Hofstede's Dimensions Resear... more The Specificity of Iraqi Cultural Representations in Accordance with Hofstede's Dimensions Research extracted from a master's thesis Dhū al-Faqār Fadhil, The researcher Assistant Professor. Bushra Jameel , Ph.D.
The semantic analysis is characterized by its ability to describe the communicative pattern and i... more The semantic analysis is characterized by its ability to describe the communicative pattern and its high efficiency in questioning its semantic manifestations and its deliberative purposes, which helps understand the symbolic, contextual and cultural manifestations of the structure of the pattern, whether verbal or nonverbal. Moreover, it highlights the role of the semiautomatic approach and its application to a sample of slogans collected from "media, socialnetworking sites, in-kind views, media institutions, etc..." to study the components and analyze the contents and highlight the signs, as the research aspires to approach the motto not as a mere rhetorical utterance of a message, but as a political act of change. For example, the slogan "People Want to Reform the System" has contributed to the formation of a new awareness among young people demanding reform, which has contributed to the adjustment of the balance of power between people and power.
The research summarizes the knowledge of the dimensions and denotations of T.V advertisement; and... more The research summarizes the knowledge of the dimensions and denotations of T.V advertisement; and its constituents for building it through the semiotic approach of an ad sample represented by the announcement of Zain Kuwait Telecom Company which carries the title "Mr. President" using Roland Barth's approach, starting with the designation, implicit, and linguistic reading to reach the narrative features and their denotations. That makes television advertising as a semiotic and pragmatic discourse in view of the still and motion picture with its efficiency and strength to inform and communicate. And what lies in it of aesthetic, artistic elements; informational and effective power in influencing the recipients by focusing on narratives and anecdotes; narrative structure; and TV advertising with an attempt to present an applied model.
The Specificity of Iraqi Cultural Representations in Accordance with Hofstede's Dimensions Resear... more The Specificity of Iraqi Cultural Representations in Accordance with Hofstede's Dimensions Research extracted from a master's thesis Dhū al-Faqār Fadhil, The researcher Assistant Professor. Bushra Jameel , Ph.D.
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