Papers by Maggie J Whitten Henry
Journal of Gastronomy and Tourism
Islands have long been romanticized for their potential to facilitate the kind of escape from glo... more Islands have long been romanticized for their potential to facilitate the kind of escape from globalization increasingly sought by neolocalism-driven consumers, and are thus uniquely positioned to emphasize their distinctive environment and culture through a holistic destination brand that targets both the tourism and local product markets. The current study examines the relationship between destination brands and local food and beverage brands in three North Atlantic island regions: Newfoundland, Iceland, and Shetland. Using a blend of content and thematic analysis to identify and analyze prominent themes employed in product logos, this study offers insight regarding food and beverage branding approaches in island contexts and their relationship to regional destination brands. Throughout the content examined for this study, island-based food and beverage producers demonstrated an intense and dynamic connection to place, as exemplified through the themes of place, culture, and envir...
Journal of Gastronomy and Tourism
Islands have long been romanticized for their potential to facilitate the kind of escape from glo... more Islands have long been romanticized for their potential to facilitate the kind of escape from globalization increasingly sought by neolocalism-driven consumers, and are thus uniquely positioned to emphasize their distinctive environment and culture through a holistic destination brand that targets both the tourism and local product markets. The current study examines the relationship between destination brands and local food and beverage brands in three North Atlantic island regions: Newfoundland, Iceland, and Shetland. Using a blend of content and thematic analysis to identify and analyze prominent themes employed in product logos, this study offers insight regarding food and beverage branding approaches in island contexts and their relationship to regional destination brands. Throughout the content examined for this study, island-based food and beverage producers demonstrated an intense and dynamic connection to place, as exemplified through the themes of place, culture, and envir...
Journal of Gastronomy and Tourism, 2020
Islands have long been romanticized for their potential to facilitate the kind of escape from glo... more Islands have long been romanticized for their potential to facilitate the kind of escape from globalization increasingly sought by neolocalism-driven consumers, and are thus uniquely positioned to emphasize their distinctive environment and culture through a holistic destination brand that targets both the tourism and local product markets. The current study examines the relationship between destination brands and local food and beverage brands in three North Atlantic island regions: Newfoundland, Iceland, and Shetland. Using a blend of content and thematic analysis to identify and analyze prominent themes employed in product logos, this study offers insight regarding food and beverage branding approaches in island contexts and their relationship to regional destination brands. Throughout the content examined for this study, island-based food and beverage producers demonstrated an intense and dynamic connection to place, as exemplified through the themes of place, culture, and environment embedded in their logos. Discussion of the study findings highlights the importance of strong logo branding for entrepreneurial success and regional tourism promotion, and advocates for future research and practical implementation of effective branding and logo design.
Drafts by Maggie J Whitten Henry
As part of the 'Anthropocene Islands' initiative (http://anthropoceneislands.online), we are esta... more As part of the 'Anthropocene Islands' initiative (http://anthropoceneislands.online), we are establishing an early career analytical study space. Launching in June, these sessions will offer a relaxed space where early career scholars can chat about and explore the many different ways in which islands and islanders are being thought about in broader Anthropocene debates and literatures.
We use the term ‘early career’ loosely and it is really up to people to decide if they feel they fall into this category themselves, but it could include MA students, PhD students, and those in the early years of their academic career.
→ See attached PDF for more details and/or visit http://anthropoceneislands.online/page-7.html
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Papers by Maggie J Whitten Henry
Drafts by Maggie J Whitten Henry
We use the term ‘early career’ loosely and it is really up to people to decide if they feel they fall into this category themselves, but it could include MA students, PhD students, and those in the early years of their academic career.
→ See attached PDF for more details and/or visit http://anthropoceneislands.online/page-7.html
We use the term ‘early career’ loosely and it is really up to people to decide if they feel they fall into this category themselves, but it could include MA students, PhD students, and those in the early years of their academic career.
→ See attached PDF for more details and/or visit http://anthropoceneislands.online/page-7.html