The cosmetics industry in Malaysia is growing steadily due to great demand from working women and... more The cosmetics industry in Malaysia is growing steadily due to great demand from working women and intense urbanization. Even though government efforts began in 2006, however there is still more to do in ensuring the Muslim consumers aware of what they consume and applied to their skin. The study proposed four variables which may contribute to consumers’ awareness of halal cosmetics. Data was collected from 250 respondents who are the users of cosmetic products. Partial least squares analysis reveals that all three antecedents significantly influence the consumers’ attitude on halal concept and their behavioral intention to purchase halal cosmetics. Although all four variables indicated a significant relationship, this may not be transformed into actual buying behavior. Overall the success of the halal cosmetics industry requires coordination and participation of various parties and strategic marketing strategies in addition to other several contributing factors in making “halal” one...
Global Journal of Business and Social Science Review (GJBSSR) Vol. 2(2) 2014
Objective - This paper is to examine the importance of online brand trust towards the formation o... more Objective - This paper is to examine the importance of online brand trust towards the formation of brand equity on top of the factors used by Aaker in Brand Equity's Model. Methodology/Technique – Literature review Findings– Changing environment in the business world is affecting business and the advent of the Internet has also had an enduring effect in the way companies do business. In ensuring the continued survival of a company it becomes imperative that a company develop a loyal customer base. To this effect brand equity is a concept that has been looked at as a way of achieving a loyal customer base. Higher brand equity, leads to higher customers' repeat purchase, to pay more for the same value of quality and to create a long term relationship with the seller. Furthermore, the emergence of the Internet has made the brand equity concept become ever more important in helping the consumers to reduce their search costs and purchase risk in the world of information overload....
The worsenmg situation of the environment has become a public concern in developed and developing... more The worsenmg situation of the environment has become a public concern in developed and developing nations alike. Governments and non-profit organizations have taken serious efforts to raise public awareness and preserve the environment. With heightened consciousness of the problem facing the earth, well-informed consumers are now playing a more proactive role in environment protection. One of the manifestations of this is thru green purchasing activities. This aim of this paper is thus to explore the various influencing factors, (i.e. consumer values, environmental concern, perceived environmental knowledge, perceived consumer effectiveness, and perceived barriers) on attitude towards green purchase and the actual green purchase behaviour. A survey was carried out in major shopping malls in Penang, Malaysia. A total of 389 questionnaires were collected for further analysis. The results showed that a positive significant relationship exists between environmental knowledge and green p...
Handbook of Research on Small and Medium Enterprises in Developing Countries, 2017
The proliferation of SMEs in Malaysia shows that a better understanding on this SMEs are needed. ... more The proliferation of SMEs in Malaysia shows that a better understanding on this SMEs are needed. Even though the SME market is booming, these SMEs face difficulties in sustaining in the constantly evolving marketplace. In order to continuously flourish in this industry, the firms should understand the role of value co-creation in improving their market performance. The lack of value co-creation implementation has been found to act as a barrier for these SMEs. Moreover, SMEs are identified to have issues in establishing a strong brand image through value co-creation. Therefore, the book chapter develops a conceptual framework to improve the understanding on the contribution of value co-creation in the development of stronger brand image and greater market performance.
Social media environment has tremendously changed the landscape of marketing communication.Thanks... more Social media environment has tremendously changed the landscape of marketing communication.Thanks to the development of Internet that creates marketers’ opportunity to tap the potential customer–Generation C and build a meaningful brand engagement with them. This paper will highlights the special ongoing issues pertaining to the growth of social media, mobile social, brand engagement and Generation C as basing to create firms’ sustainable competitive advantage. Marketers need to understand the real behaviour of customers, especially Generation C in order to formulate marketing communication strategies that suits with their lifestyles.
The aim of present study is to provide an understanding on the importance of eWoM and the informa... more The aim of present study is to provide an understanding on the importance of eWoM and the information adoption by online consumers via eWoM. This study signifies the importance of eWoM and its relation towards information adoption by online consumers. Information Adoption Model by Sussman and Siegal (2003) is used to develop the conceptual framework in understanding information adoption by online consumers via eWoM. Working adults with online purchase experience are selected as sample for this study. On a sample size of 50 Malaysian e-shoppers from Kuala Lumpur, an open ended questionnaire was used as a primary data collection method. The uniqueness of this paper is the emphasis on eWoM and information adoption process which is important for online consumers to progress to the next stage. Finally, this article maps out how future research can be more sensitive to how eWoM actually involved in the purchasing decision by online consumers.
Journal of Information and Communication Technology
Traditional competitive advantages such as raw material availability, inexpensive labour and prox... more Traditional competitive advantages such as raw material availability, inexpensive labour and proximity to local markets are fast losing their importance to other factors such as technology adoption. In order to survive, it is imperative that organizations incorporate technology into their daily operations. Still, technological adoption and information and communications technology penetration among the Malaysian SME industry is yet to reach a much desired level. Hence, this paper aims to reveal the factors that drive technology adoption among SMEs in Malaysia using the perceived innovation characteristics outlined in the Innovation Diffusion Theory (IDT). Data was gathered from manufacturing and manufacturing-related services; SMEs scattered throughout the country and analyzed using the partial least squares technique. The analysis revealed that innovation characteristics such as perceived relative advantage, observability and image are positively-related to the adoption of a techno...
TPPA faced turbulence and uncertainty among its members when the newly-elected President of the U... more TPPA faced turbulence and uncertainty among its members when the newly-elected President of the United States, Mr. Donald Trumps abandoned the trade deal. Now, the so-called TPP11 or TPP 12 minus one becomes talk of the town especially to the remaining countries with hopes that the trade deal can be salvage and turn into a reality. Malaysia has another option to rely on in case the trade deal faced the dead end. This paper discuss the possible steps and mitigations for Malaysia and also local SMEs in dealing with the future of TPP11 with the alternative economic deal such as Asean Economic Community (AEC) and Regional Comprehensive Economic Partnership (RCEP). Local SMEs can enhance their products and services by focusing on domestic market as well as looking for opportunity in the international market as another way to survive in the red ocean market. The introduction of the Digital Free Trade Zone (DFTZ) creates another opportunity for Malaysian SMEs to optimise the emerging growt...
The Third Iasted International Conference on Telehealth, May 30, 2007
ABSTRACT Wellness is of growing significance in personal and public health. The advent of newer i... more ABSTRACT Wellness is of growing significance in personal and public health. The advent of newer information and communications technology (ICT), especially the Internet and the World Wide Web (WWW), provides opportunities to bring about behavioural change with considerable potential to enhance the quality of life; improve health outcomes and reduce healthcare costs, through effective and innovative uses of health information. This intervention study was conducted simultaneously in a self-referred (SRG) and doctor-referred group (DRG) over 6 weeks to evaluate the effectiveness of a web-based wellness program, Wellness Online Program (WOLP), to improve the wellness in six domains, namely the physical, emotional, intellectual, social, occupational and spiritual. It was found, in each domain, that there was a significant improvement in the wellness score for the SRG, but not the DRG. Thus, WOLP could be used as a compliment to existing primary healthcare, notably general medical practice, and that those who benefit from such programs are those who prefer self-management.
The cosmetics industry in Malaysia is growing steadily due to great demand from working women and... more The cosmetics industry in Malaysia is growing steadily due to great demand from working women and intense urbanization. Even though government efforts began in 2006, however there is still more to do in ensuring the Muslim consumers aware of what they consume and applied to their skin. The study proposed four variables which may contribute to consumers’ awareness of halal cosmetics. Data was collected from 250 respondents who are the users of cosmetic products. Partial least squares analysis reveals that all three antecedents significantly influence the consumers’ attitude on halal concept and their behavioral intention to purchase halal cosmetics. Although all four variables indicated a significant relationship, this may not be transformed into actual buying behavior. Overall the success of the halal cosmetics industry requires coordination and participation of various parties and strategic marketing strategies in addition to other several contributing factors in making “halal” one...
Global Journal of Business and Social Science Review (GJBSSR) Vol. 2(2) 2014
Objective - This paper is to examine the importance of online brand trust towards the formation o... more Objective - This paper is to examine the importance of online brand trust towards the formation of brand equity on top of the factors used by Aaker in Brand Equity's Model. Methodology/Technique – Literature review Findings– Changing environment in the business world is affecting business and the advent of the Internet has also had an enduring effect in the way companies do business. In ensuring the continued survival of a company it becomes imperative that a company develop a loyal customer base. To this effect brand equity is a concept that has been looked at as a way of achieving a loyal customer base. Higher brand equity, leads to higher customers' repeat purchase, to pay more for the same value of quality and to create a long term relationship with the seller. Furthermore, the emergence of the Internet has made the brand equity concept become ever more important in helping the consumers to reduce their search costs and purchase risk in the world of information overload....
The worsenmg situation of the environment has become a public concern in developed and developing... more The worsenmg situation of the environment has become a public concern in developed and developing nations alike. Governments and non-profit organizations have taken serious efforts to raise public awareness and preserve the environment. With heightened consciousness of the problem facing the earth, well-informed consumers are now playing a more proactive role in environment protection. One of the manifestations of this is thru green purchasing activities. This aim of this paper is thus to explore the various influencing factors, (i.e. consumer values, environmental concern, perceived environmental knowledge, perceived consumer effectiveness, and perceived barriers) on attitude towards green purchase and the actual green purchase behaviour. A survey was carried out in major shopping malls in Penang, Malaysia. A total of 389 questionnaires were collected for further analysis. The results showed that a positive significant relationship exists between environmental knowledge and green p...
Handbook of Research on Small and Medium Enterprises in Developing Countries, 2017
The proliferation of SMEs in Malaysia shows that a better understanding on this SMEs are needed. ... more The proliferation of SMEs in Malaysia shows that a better understanding on this SMEs are needed. Even though the SME market is booming, these SMEs face difficulties in sustaining in the constantly evolving marketplace. In order to continuously flourish in this industry, the firms should understand the role of value co-creation in improving their market performance. The lack of value co-creation implementation has been found to act as a barrier for these SMEs. Moreover, SMEs are identified to have issues in establishing a strong brand image through value co-creation. Therefore, the book chapter develops a conceptual framework to improve the understanding on the contribution of value co-creation in the development of stronger brand image and greater market performance.
Social media environment has tremendously changed the landscape of marketing communication.Thanks... more Social media environment has tremendously changed the landscape of marketing communication.Thanks to the development of Internet that creates marketers’ opportunity to tap the potential customer–Generation C and build a meaningful brand engagement with them. This paper will highlights the special ongoing issues pertaining to the growth of social media, mobile social, brand engagement and Generation C as basing to create firms’ sustainable competitive advantage. Marketers need to understand the real behaviour of customers, especially Generation C in order to formulate marketing communication strategies that suits with their lifestyles.
The aim of present study is to provide an understanding on the importance of eWoM and the informa... more The aim of present study is to provide an understanding on the importance of eWoM and the information adoption by online consumers via eWoM. This study signifies the importance of eWoM and its relation towards information adoption by online consumers. Information Adoption Model by Sussman and Siegal (2003) is used to develop the conceptual framework in understanding information adoption by online consumers via eWoM. Working adults with online purchase experience are selected as sample for this study. On a sample size of 50 Malaysian e-shoppers from Kuala Lumpur, an open ended questionnaire was used as a primary data collection method. The uniqueness of this paper is the emphasis on eWoM and information adoption process which is important for online consumers to progress to the next stage. Finally, this article maps out how future research can be more sensitive to how eWoM actually involved in the purchasing decision by online consumers.
Journal of Information and Communication Technology
Traditional competitive advantages such as raw material availability, inexpensive labour and prox... more Traditional competitive advantages such as raw material availability, inexpensive labour and proximity to local markets are fast losing their importance to other factors such as technology adoption. In order to survive, it is imperative that organizations incorporate technology into their daily operations. Still, technological adoption and information and communications technology penetration among the Malaysian SME industry is yet to reach a much desired level. Hence, this paper aims to reveal the factors that drive technology adoption among SMEs in Malaysia using the perceived innovation characteristics outlined in the Innovation Diffusion Theory (IDT). Data was gathered from manufacturing and manufacturing-related services; SMEs scattered throughout the country and analyzed using the partial least squares technique. The analysis revealed that innovation characteristics such as perceived relative advantage, observability and image are positively-related to the adoption of a techno...
TPPA faced turbulence and uncertainty among its members when the newly-elected President of the U... more TPPA faced turbulence and uncertainty among its members when the newly-elected President of the United States, Mr. Donald Trumps abandoned the trade deal. Now, the so-called TPP11 or TPP 12 minus one becomes talk of the town especially to the remaining countries with hopes that the trade deal can be salvage and turn into a reality. Malaysia has another option to rely on in case the trade deal faced the dead end. This paper discuss the possible steps and mitigations for Malaysia and also local SMEs in dealing with the future of TPP11 with the alternative economic deal such as Asean Economic Community (AEC) and Regional Comprehensive Economic Partnership (RCEP). Local SMEs can enhance their products and services by focusing on domestic market as well as looking for opportunity in the international market as another way to survive in the red ocean market. The introduction of the Digital Free Trade Zone (DFTZ) creates another opportunity for Malaysian SMEs to optimise the emerging growt...
The Third Iasted International Conference on Telehealth, May 30, 2007
ABSTRACT Wellness is of growing significance in personal and public health. The advent of newer i... more ABSTRACT Wellness is of growing significance in personal and public health. The advent of newer information and communications technology (ICT), especially the Internet and the World Wide Web (WWW), provides opportunities to bring about behavioural change with considerable potential to enhance the quality of life; improve health outcomes and reduce healthcare costs, through effective and innovative uses of health information. This intervention study was conducted simultaneously in a self-referred (SRG) and doctor-referred group (DRG) over 6 weeks to evaluate the effectiveness of a web-based wellness program, Wellness Online Program (WOLP), to improve the wellness in six domains, namely the physical, emotional, intellectual, social, occupational and spiritual. It was found, in each domain, that there was a significant improvement in the wellness score for the SRG, but not the DRG. Thus, WOLP could be used as a compliment to existing primary healthcare, notably general medical practice, and that those who benefit from such programs are those who prefer self-management.
Uploads