... Fourth, like manufacturing, the SME sector as a whole has significant economic and environmen... more ... Fourth, like manufacturing, the SME sector as a whole has significant economic and environmental impacts. Liikanen (2000) reported that there were almost 18 million SMEs in Europe, a figure that will have increased considerably following the accession of Member States in ...
Purpose: A firm's customer relationship marketing strategy also may affect its attitudinal loyalt... more Purpose: A firm's customer relationship marketing strategy also may affect its attitudinal loyalty toward its main supplier. Furthermore, environmental uncertainty and competitive rivalry could moderate this relationship. This research investigates both questions.Methodology/Approach: The empirical study involves a structured survey of 141 industrial firms. A structural equation technique with EQS 6.1 estimated the causal model. Multi-sample analysis revealed whether environmental uncertainty and/or competitive rivalry act as moderators.Findings: The influence of customer relationship marketing on attitudinal loyalty toward the main supplier is positive but indirect, working through effective communication, satisfaction, and trust. However, when environmental uncertainty is high, the negative direct effect becomes significantly more intense, and when competitive rivalry is high, the positive indirect effect through satisfaction and trust is less intense.Originality/Value: This study explores potential new paths in the relationship marketing field. Most scholars focus on the influence of a firm's relationship marketing strategy on customers' loyalty, but no previous works consider its potential influence on the firm's relationship with other partners in the supply chain, notably its strategic suppliers.Research Implications: Structured academic research on this topic is lacking, even though many firms have implemented customer relationship programs. Supply-side researchers must evaluate the effects of such programs. Furthermore, this study combines different theoretical approaches.Practical Implications: Practitioners can use the findings to segment their customer base and develop specific programs adapted to each target.
Implicit in consideration of corporate social responsibility (CSR) is the notion of the large, mu... more Implicit in consideration of corporate social responsibility (CSR) is the notion of the large, multinational firms, which may differ according to factors such as culture or sector but which nevertheless exhibits similar architecture of CSR such as reporting structures, procedures, strategies, and ...
Mitigation and Adaptation Strategies for Global Change, 2011
What are the management challenges and opportunities of bio-energy chains for both running their ... more What are the management challenges and opportunities of bio-energy chains for both running their business efficiently and effectively and fostering the relationships with most relevant external stakeholders? This question is approached by systematically reviewing papers at the interface of bio-energy and supply chain or logistics issues. The review conducted as content analysis is based on an analytic framework that conceives bio-energy chains between challenges and benefits of bio-energy production with simultaneous internal supply chain management and external stakeholder management needs. Smartly designed and operated bio-energy projects hold promising potentials of contributing to sustainable development by both mitigating climate change and strengthening adaptation capabilities. Our analysis distils specific strategies and success factors for tapping this potential on two levels: On a supply chain level, individually adapted and designed supply chain systems relying on trustful information exchange, cooperation and relational governance safeguard profitability while holding adverse ecological and social impacts of operation down; they allow, for instance, minimising costs and emissions, implementing new technologies, and coping with environmental uncertainties such as crop failures and volatile prices. On a stakeholder level, governments as key actors for designing the future legal framework of bio-energy are primary targets for lobbying activities of bio-energy representatives. Respective arguments may focus on economic development and job generation. By minimising its adverse impacts on society and eco-systems and by communicating these efforts credibly, bio-energy warrants its superiority over fossil energy systems. Involving NGOs and residents in early stages of bio-energy projects via transparent two-way communication considerably increase societal acceptance.
Globally there is mounting pressure for firms to assess their impact on the environment, and to m... more Globally there is mounting pressure for firms to assess their impact on the environment, and to modify their behaviour accordingly. The small and medium enterprise (SME) sector is often described as 'hard to reach'and lagging behind in terms of 'green business' due to ...
... Fourth, like manufacturing, the SME sector as a whole has significant economic and environmen... more ... Fourth, like manufacturing, the SME sector as a whole has significant economic and environmental impacts. Liikanen (2000) reported that there were almost 18 million SMEs in Europe, a figure that will have increased considerably following the accession of Member States in ...
Purpose: A firm's customer relationship marketing strategy also may affect its attitudinal loyalt... more Purpose: A firm's customer relationship marketing strategy also may affect its attitudinal loyalty toward its main supplier. Furthermore, environmental uncertainty and competitive rivalry could moderate this relationship. This research investigates both questions.Methodology/Approach: The empirical study involves a structured survey of 141 industrial firms. A structural equation technique with EQS 6.1 estimated the causal model. Multi-sample analysis revealed whether environmental uncertainty and/or competitive rivalry act as moderators.Findings: The influence of customer relationship marketing on attitudinal loyalty toward the main supplier is positive but indirect, working through effective communication, satisfaction, and trust. However, when environmental uncertainty is high, the negative direct effect becomes significantly more intense, and when competitive rivalry is high, the positive indirect effect through satisfaction and trust is less intense.Originality/Value: This study explores potential new paths in the relationship marketing field. Most scholars focus on the influence of a firm's relationship marketing strategy on customers' loyalty, but no previous works consider its potential influence on the firm's relationship with other partners in the supply chain, notably its strategic suppliers.Research Implications: Structured academic research on this topic is lacking, even though many firms have implemented customer relationship programs. Supply-side researchers must evaluate the effects of such programs. Furthermore, this study combines different theoretical approaches.Practical Implications: Practitioners can use the findings to segment their customer base and develop specific programs adapted to each target.
Implicit in consideration of corporate social responsibility (CSR) is the notion of the large, mu... more Implicit in consideration of corporate social responsibility (CSR) is the notion of the large, multinational firms, which may differ according to factors such as culture or sector but which nevertheless exhibits similar architecture of CSR such as reporting structures, procedures, strategies, and ...
Mitigation and Adaptation Strategies for Global Change, 2011
What are the management challenges and opportunities of bio-energy chains for both running their ... more What are the management challenges and opportunities of bio-energy chains for both running their business efficiently and effectively and fostering the relationships with most relevant external stakeholders? This question is approached by systematically reviewing papers at the interface of bio-energy and supply chain or logistics issues. The review conducted as content analysis is based on an analytic framework that conceives bio-energy chains between challenges and benefits of bio-energy production with simultaneous internal supply chain management and external stakeholder management needs. Smartly designed and operated bio-energy projects hold promising potentials of contributing to sustainable development by both mitigating climate change and strengthening adaptation capabilities. Our analysis distils specific strategies and success factors for tapping this potential on two levels: On a supply chain level, individually adapted and designed supply chain systems relying on trustful information exchange, cooperation and relational governance safeguard profitability while holding adverse ecological and social impacts of operation down; they allow, for instance, minimising costs and emissions, implementing new technologies, and coping with environmental uncertainties such as crop failures and volatile prices. On a stakeholder level, governments as key actors for designing the future legal framework of bio-energy are primary targets for lobbying activities of bio-energy representatives. Respective arguments may focus on economic development and job generation. By minimising its adverse impacts on society and eco-systems and by communicating these efforts credibly, bio-energy warrants its superiority over fossil energy systems. Involving NGOs and residents in early stages of bio-energy projects via transparent two-way communication considerably increase societal acceptance.
Globally there is mounting pressure for firms to assess their impact on the environment, and to m... more Globally there is mounting pressure for firms to assess their impact on the environment, and to modify their behaviour accordingly. The small and medium enterprise (SME) sector is often described as 'hard to reach'and lagging behind in terms of 'green business' due to ...
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