International Journal of Arts and Humanities Studies, 2023
In the past decade, Korean popular entertainment has gained global popularity, including in Moroc... more In the past decade, Korean popular entertainment has gained global popularity, including in Morocco. This paper aims to explore the uses and gratifications of Korean popular entertainment consumption among Moroccan fans. To achieve this objective, a quantitative research design was adopted. The results indicate that fans of Korean popular entertainment in Morocco satisfy cognitive needs by gaining knowledge about Korean culture, fulfill social needs by seeking connections with other fans, and find escapism in this form of entertainment. The findings of this research provide valuable insights into transnational fandoms and help to understand the patterns of consumption of transnational media entertainment content in Morocco. This study contributes to the growing body of literature on the globalization of Korean popular culture and its impact on audiences in different parts of the world.
The aim of this study is to test for possible gender variations in student perceived self-efficac... more The aim of this study is to test for possible gender variations in student perceived self-efficacy across six subject areas. More specifically, it examines whether students would rate their perceived self-efficacy in stereotypically male-dominated and femaledominated academic subject domains with respect to the gender variable. A self-designed questionnaire was employed to collect data from 367 high school students in different Moroccan public high schools. The data were then analyzed using Principal component analysis to identify the factors that contribute to the variance. T-tests were used to account for possible gender differences in students' perceived academic self-efficacy. The results revealed that male students displayed higher self-efficacy scores in mathematics and sciences while female students showed higher self-efficacy scores in languages. This might reinforce the stereotypical belief that males and females are better in masculine and feminine subjects, respectively. Unexpectedly, female students exhibited higher scores than males in philosophy and in the perceived overall academic self-efficacy. Recommendations for educational practice are discussed.
Journal of Humanities and Social Sciences Studies , 2023
Korean popular entertainment has gained global popularity primarily due to the participatory natu... more Korean popular entertainment has gained global popularity primarily due to the participatory nature of Web 2.0 platforms. The rapid dissemination of this content has significantly increased the number of fans worldwide. This paper aims to investigate Moroccan fans' motivations for consuming Korean popular entertainment. A qualitative research design was adopted, wherein standardized open-ended interviews were conducted to collect data. Reflexive Thematic Analysis (RTA) was utilized to analyze the data. The study revealed that Moroccan fans are motivated to consume Korean popular entertainment because of their identification with the emotions and values represented, as well as the aesthetic elements portrayed. The findings indicate that fans' motivations are both hedonic and eudemonic, as they seek both psychological pleasure and meaning in their consumption. The study also highlights the similarities between the attitudes of Moroccan fans and those of fans in other Middle Eastern countries towards Korean popular entertainment. In conclusion, this research sheds light on transnational fandoms in Morocco and the reasons for the consumption of global media entertainment content in diverse cultural contexts. It also contributes to a better understanding of the complex and multifaceted motivations behind popular entertainment consumption.
International Journal of Arts and Humanities Studies, 2023
In the past decade, Korean popular entertainment has gained global popularity, including in Moroc... more In the past decade, Korean popular entertainment has gained global popularity, including in Morocco. This paper aims to explore the uses and gratifications of Korean popular entertainment consumption among Moroccan fans. To achieve this objective, a quantitative research design was adopted. The results indicate that fans of Korean popular entertainment in Morocco satisfy cognitive needs by gaining knowledge about Korean culture, fulfill social needs by seeking connections with other fans, and find escapism in this form of entertainment. The findings of this research provide valuable insights into transnational fandoms and help to understand the patterns of consumption of transnational media entertainment content in Morocco. This study contributes to the growing body of literature on the globalization of Korean popular culture and its impact on audiences in different parts of the world.
The aim of this study is to test for possible gender variations in student perceived self-efficac... more The aim of this study is to test for possible gender variations in student perceived self-efficacy across six subject areas. More specifically, it examines whether students would rate their perceived self-efficacy in stereotypically male-dominated and femaledominated academic subject domains with respect to the gender variable. A self-designed questionnaire was employed to collect data from 367 high school students in different Moroccan public high schools. The data were then analyzed using Principal component analysis to identify the factors that contribute to the variance. T-tests were used to account for possible gender differences in students' perceived academic self-efficacy. The results revealed that male students displayed higher self-efficacy scores in mathematics and sciences while female students showed higher self-efficacy scores in languages. This might reinforce the stereotypical belief that males and females are better in masculine and feminine subjects, respectively. Unexpectedly, female students exhibited higher scores than males in philosophy and in the perceived overall academic self-efficacy. Recommendations for educational practice are discussed.
Journal of Humanities and Social Sciences Studies , 2023
Korean popular entertainment has gained global popularity primarily due to the participatory natu... more Korean popular entertainment has gained global popularity primarily due to the participatory nature of Web 2.0 platforms. The rapid dissemination of this content has significantly increased the number of fans worldwide. This paper aims to investigate Moroccan fans' motivations for consuming Korean popular entertainment. A qualitative research design was adopted, wherein standardized open-ended interviews were conducted to collect data. Reflexive Thematic Analysis (RTA) was utilized to analyze the data. The study revealed that Moroccan fans are motivated to consume Korean popular entertainment because of their identification with the emotions and values represented, as well as the aesthetic elements portrayed. The findings indicate that fans' motivations are both hedonic and eudemonic, as they seek both psychological pleasure and meaning in their consumption. The study also highlights the similarities between the attitudes of Moroccan fans and those of fans in other Middle Eastern countries towards Korean popular entertainment. In conclusion, this research sheds light on transnational fandoms in Morocco and the reasons for the consumption of global media entertainment content in diverse cultural contexts. It also contributes to a better understanding of the complex and multifaceted motivations behind popular entertainment consumption.
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Papers by Mariame Naguim