Professor PhD, Dean of The Faculty of Economics, Administration and Business(from 2012 - present) at University “Stefan cel Mare” of Suceava, Habilitation in economics, with thesis Sustainable Economy and Entrepreneurship, editor in chief of The USV Annals of Economics and Public Administration (www.seap.usv.ro/annals) and a consultant providing advice in the field of tourism. She has 25 years of academic experience, a doctoral degree and a postdoctoral degree, and a number of professional certificates in the field of economics and business management. Teaching activity in the fields of Microeconomics, Entrepreneurship, Regional policies, Tourism, Project Management
Nowadays, public – private partnership is an increasingly common term in the academic literature,... more Nowadays, public – private partnership is an increasingly common term in the academic literature, in political speeches and international institutions. By carrying out a bibliometric analysis in the field of public-private partnership, the graphic display of a large amount of information was aimed at highlighting the number of publications in this field, the distribution of authors in certain areas, the points of interest and the research methods used by researchers. The information used in this research was collected from the Web of Science database which is one of the most famous in the world, especially from the Web of Science Core Collection, the main component which contains high quality items. Although the first publications on the Web of Science platform dates from 1967, research in this field has been expanding for the last 10 years. In this study we focus on the content of the Web of Science platform and the use of the VOSviewer, a software used to build and display bibliom...
Cryptocurrency has emerged as a well-known significant component with both economic and financial... more Cryptocurrency has emerged as a well-known significant component with both economic and financial potential in recent years. Unfortunately, Bitcoin acquisition is not simple, due to uneven business and significant rate fluctuations. Traditional approaches to price forecasting have proven incapable of proving adequate data and solutions because prices can now be forecast in real time. We recommended a machine learning-based alternative for a mortgage lender based on highlighted problems in forecasting the price of Bitcoin. The proposed system included a reinforcement learning algorithm for price estimation and forecasting, as well as a blockchain framework for an efficient and secure environment. The proposed prediction, compared to other state-of-the-art strategies in this sector, demonstrated better performance. In this system, the proposed prediction reached improved consistency, in comparison to other systems, with respect to Monero (XMR), Litecoin (LTC), Oryen (ORY), and Bitcoin...
This crisis is negatively affecting all countries, particularly developing countries, and threate... more This crisis is negatively affecting all countries, particularly developing countries, and threatening the livelihoods, well-being and development opportunities. The crisis has not only highlighted long-standing systemic fragilities and imbalances, but has also led to an intensification of efforts to reform and strengthen the international financial system and industry like tourism industry that we focus on in our case study. In the latest 50 years, tourism increased continuously, but the current crisis had negative impact. In 2010, ...
The marketing of peace has been of great impact during the previous century and the first two dec... more The marketing of peace has been of great impact during the previous century and the first two decades of the 21st. From famous songs to international institutions, the efforts to establish peace as a universal value were multiple. Marketing tools are the main approach to achieve this goal. Yet marketing peace can take more than one form, as demarketing war is also used to prepare people to reject it and pressure governments to take more peaceful measures to keep their interests. The rise of social media and viral videos has played an important role in raising the awareness against war and other kinds of violence. Therefore, this research aims at testing the impact of those videos on their target groups. To achieve this goal, the researchers study the impact of emotional and objective videos about the war in Syria to assess their impact on their analysis of the situation. As a key finding, the two groups had different approaches depending on the video introducing the topic, one more ...
The 14th Economic International Conference: Strategies and Development Policies of Territories: International, Country, Region, City, Location Challenges, May 10-11, 2018, Stefan cel Mare University of Suceava, Romania, 2018
The topicality of the neighborhood Europeanization through ENP is undoubtful, particularly due to... more The topicality of the neighborhood Europeanization through ENP is undoubtful, particularly due to the fact that the Republic of Moldova has taken a claimable European integration direction and is striving to fulfill the requirements stipulated in the EU-Moldova Association Agreement. The paper aims to provide an overview of both the theoretical aspects by defining and explaining the concept of Europeanization and the background of ENP and how these concepts are practically realized in the attempt to achieve the Europeanization of the Republic of Moldova and understand what bottlenecks should be tackled in order to make a better use of this policy in its pursuit of the European goal. A special attention is allocated to the assessment of the citizen perceptions about EU in general and EUMoldova relations in particular, common beliefs that have been created among citizens with reference to the EU and the role of the EU as a key player in the Eastern Neighbourhood in general and Europea...
Revista de Turism: Studii si Cercetari in Turism, 2017
One of the concepts that were studied on a large scale since 1957 is Festinger’s cognitive disson... more One of the concepts that were studied on a large scale since 1957 is Festinger’s cognitive dissonance. This concept consists on a discomfort or pain experienced by the individual when there is a contradiction between some of his beliefs, his values or his behavior. The generated discomfort might push the pilgrims to avoid the discomforting situation, by avoiding the being in the same situation. This concept has been widely studied in the marketing field as it causes the customers to change their perception about the product or even to quit it. In the field of religious tourism the question of cognitive dissonance seems to be of interest. In fact, combining both a spiritual dimension and a touristic one the religious tourism comes with different expectations and criteria’s of judgment and face contradictious experiences and values resulting in the generation of the discomfort of the cognitive dissonance. Therefore, this research interviews twenty pilgrims in order to discover the mai...
Entrepreneurship is now recognized as the fundamental economic basis for development of the count... more Entrepreneurship is now recognized as the fundamental economic basis for development of the country. It is considered as an active, determinant and orientated factor of the development of national economy.International business circles approach entrepreneurship as the driving force, aspiring towards globalization, ensuring the flow of goods and services. The objective of this study is to conduct a comprehensive analysis of Romanian entrepreneurial ecosystem as well as motivating and supporting Generation Y in developing entrepreneurial initiative. Small Businesses represent the future of Romania. Own business offers the opportunity to express abilities and talent, for the application of the professional experience, for personal development. The purpose of this scientific approach is to propose a comprehensive analysis through a questionnaire distributed to the representatives of Generation Y from “Stefan cel Mare” University of Suceava. The survey had 118 respondentsbetween 20-35 ye...
The main objective of this study is to offer a theoretical and conceptual basis to illustrate the... more The main objective of this study is to offer a theoretical and conceptual basis to illustrate the differences that exist in the consumer’s behavior, during the online and offline purchasing processes. Afterwards, we want to identify a few basic factors which influence the consumers’ decision on whether or not to buy from the respective online channel. Finally, we will show the managerial implications of the way in which, the online sellers can use this knowledge to improve their online stores, to make them more attractive and get more online customers.
USV Annals of Economics and Public Administration, 2017
Through this study based on specialized documentaries and field research, we are looking for the ... more Through this study based on specialized documentaries and field research, we are looking for the promotion of the bio geographical potential of the Superior Basin of Moldova in which the forest vegetation prevails. The biodiversity and the exceptional aesthetic ambiance create the favourable premises for the development of ecotourism and the diversification of touristic activities in this area. The valuation of the bio geographical potential has in sight the vulnerability of the vegetation at anthropic actions and emphasizes on the protection measures and conservation of the environment. Our approach try to understand and analyze some of the components and natural ecosystems within the area of the Moldova valley, on the territory of the Suceava County, by emphasizing their scientific, biological, educational, and tourist importance. We can conclude that the development of future solutions in managing the problem on a local scale must necessarily be correlated with the regional, nati...
Ovidius University Annals: Economic Sciences Series, 2019
Entrepreneurship is considered to be a solution for the development of rural areas. Furthermore, ... more Entrepreneurship is considered to be a solution for the development of rural areas. Furthermore, rural areas are favorable for opening and developing new businesses, but generally are considered to be a vulnerable environment which depends on a number of factors. Also, the sustainability of rural entrepreneurship should be supported through the implementation of strategies in the rural areas and through the development of citizen’s entrepreneurial spirit. The aim of this paper is to investigate the importance of supporting rural entrepreneurship within countries, and also the establishment of a various number of opportunities and challenges encountered when creating a sustainable rural entrepreneurship. Statistical indicators regarding the business environment in Suceava County, Romania, have been used as research methodology. The results underline that supporting rural entrepreneurship by governments and creating opportunities to entrepreneurs could ultimately lead to economic gr...
USV Annals of Economics and Public Administration, 2016
BOOK REVIEW FOR “RESEARCH ON TOURIST PHENOMENON FROM A REGIONAL PERSPECTIVE“ BY ADRIAN-LIVIU SCUT... more BOOK REVIEW FOR “RESEARCH ON TOURIST PHENOMENON FROM A REGIONAL PERSPECTIVE“ BY ADRIAN-LIVIU SCUTARIU
USV Annals of Economics and Public Administration, 2017
Motivation is the driver of the performance in the workplace, as it is the energy that leads and ... more Motivation is the driver of the performance in the workplace, as it is the energy that leads and maintains the effort of the worker. Since the early years of the 19th century researchers gave more importance to it. Therefore several theories have been developed to explain what motivation is, what motivates, or demotivates people and what environment is the most suitable to reinforce motivation. However, most of the main authors on this field recognized the importance of the culture in the motivation process, sources and consequences, and yet, they did not demonstrate what specific elements of the motivational process vary from a culture to another. This paper tries to explore the main motivation theories and merge them into a model of motivational process. Then, based on that model, we set an experiment to see what steps of the motivational process are being influenced by the culture. This experiment, consists of a group of tasks to be performed by participants from Morocco and Ukra...
Nowadays, public – private partnership is an increasingly common term in the academic literature,... more Nowadays, public – private partnership is an increasingly common term in the academic literature, in political speeches and international institutions. By carrying out a bibliometric analysis in the field of public-private partnership, the graphic display of a large amount of information was aimed at highlighting the number of publications in this field, the distribution of authors in certain areas, the points of interest and the research methods used by researchers. The information used in this research was collected from the Web of Science database which is one of the most famous in the world, especially from the Web of Science Core Collection, the main component which contains high quality items. Although the first publications on the Web of Science platform dates from 1967, research in this field has been expanding for the last 10 years. In this study we focus on the content of the Web of Science platform and the use of the VOSviewer, a software used to build and display bibliom...
Cryptocurrency has emerged as a well-known significant component with both economic and financial... more Cryptocurrency has emerged as a well-known significant component with both economic and financial potential in recent years. Unfortunately, Bitcoin acquisition is not simple, due to uneven business and significant rate fluctuations. Traditional approaches to price forecasting have proven incapable of proving adequate data and solutions because prices can now be forecast in real time. We recommended a machine learning-based alternative for a mortgage lender based on highlighted problems in forecasting the price of Bitcoin. The proposed system included a reinforcement learning algorithm for price estimation and forecasting, as well as a blockchain framework for an efficient and secure environment. The proposed prediction, compared to other state-of-the-art strategies in this sector, demonstrated better performance. In this system, the proposed prediction reached improved consistency, in comparison to other systems, with respect to Monero (XMR), Litecoin (LTC), Oryen (ORY), and Bitcoin...
This crisis is negatively affecting all countries, particularly developing countries, and threate... more This crisis is negatively affecting all countries, particularly developing countries, and threatening the livelihoods, well-being and development opportunities. The crisis has not only highlighted long-standing systemic fragilities and imbalances, but has also led to an intensification of efforts to reform and strengthen the international financial system and industry like tourism industry that we focus on in our case study. In the latest 50 years, tourism increased continuously, but the current crisis had negative impact. In 2010, ...
The marketing of peace has been of great impact during the previous century and the first two dec... more The marketing of peace has been of great impact during the previous century and the first two decades of the 21st. From famous songs to international institutions, the efforts to establish peace as a universal value were multiple. Marketing tools are the main approach to achieve this goal. Yet marketing peace can take more than one form, as demarketing war is also used to prepare people to reject it and pressure governments to take more peaceful measures to keep their interests. The rise of social media and viral videos has played an important role in raising the awareness against war and other kinds of violence. Therefore, this research aims at testing the impact of those videos on their target groups. To achieve this goal, the researchers study the impact of emotional and objective videos about the war in Syria to assess their impact on their analysis of the situation. As a key finding, the two groups had different approaches depending on the video introducing the topic, one more ...
The 14th Economic International Conference: Strategies and Development Policies of Territories: International, Country, Region, City, Location Challenges, May 10-11, 2018, Stefan cel Mare University of Suceava, Romania, 2018
The topicality of the neighborhood Europeanization through ENP is undoubtful, particularly due to... more The topicality of the neighborhood Europeanization through ENP is undoubtful, particularly due to the fact that the Republic of Moldova has taken a claimable European integration direction and is striving to fulfill the requirements stipulated in the EU-Moldova Association Agreement. The paper aims to provide an overview of both the theoretical aspects by defining and explaining the concept of Europeanization and the background of ENP and how these concepts are practically realized in the attempt to achieve the Europeanization of the Republic of Moldova and understand what bottlenecks should be tackled in order to make a better use of this policy in its pursuit of the European goal. A special attention is allocated to the assessment of the citizen perceptions about EU in general and EUMoldova relations in particular, common beliefs that have been created among citizens with reference to the EU and the role of the EU as a key player in the Eastern Neighbourhood in general and Europea...
Revista de Turism: Studii si Cercetari in Turism, 2017
One of the concepts that were studied on a large scale since 1957 is Festinger’s cognitive disson... more One of the concepts that were studied on a large scale since 1957 is Festinger’s cognitive dissonance. This concept consists on a discomfort or pain experienced by the individual when there is a contradiction between some of his beliefs, his values or his behavior. The generated discomfort might push the pilgrims to avoid the discomforting situation, by avoiding the being in the same situation. This concept has been widely studied in the marketing field as it causes the customers to change their perception about the product or even to quit it. In the field of religious tourism the question of cognitive dissonance seems to be of interest. In fact, combining both a spiritual dimension and a touristic one the religious tourism comes with different expectations and criteria’s of judgment and face contradictious experiences and values resulting in the generation of the discomfort of the cognitive dissonance. Therefore, this research interviews twenty pilgrims in order to discover the mai...
Entrepreneurship is now recognized as the fundamental economic basis for development of the count... more Entrepreneurship is now recognized as the fundamental economic basis for development of the country. It is considered as an active, determinant and orientated factor of the development of national economy.International business circles approach entrepreneurship as the driving force, aspiring towards globalization, ensuring the flow of goods and services. The objective of this study is to conduct a comprehensive analysis of Romanian entrepreneurial ecosystem as well as motivating and supporting Generation Y in developing entrepreneurial initiative. Small Businesses represent the future of Romania. Own business offers the opportunity to express abilities and talent, for the application of the professional experience, for personal development. The purpose of this scientific approach is to propose a comprehensive analysis through a questionnaire distributed to the representatives of Generation Y from “Stefan cel Mare” University of Suceava. The survey had 118 respondentsbetween 20-35 ye...
The main objective of this study is to offer a theoretical and conceptual basis to illustrate the... more The main objective of this study is to offer a theoretical and conceptual basis to illustrate the differences that exist in the consumer’s behavior, during the online and offline purchasing processes. Afterwards, we want to identify a few basic factors which influence the consumers’ decision on whether or not to buy from the respective online channel. Finally, we will show the managerial implications of the way in which, the online sellers can use this knowledge to improve their online stores, to make them more attractive and get more online customers.
USV Annals of Economics and Public Administration, 2017
Through this study based on specialized documentaries and field research, we are looking for the ... more Through this study based on specialized documentaries and field research, we are looking for the promotion of the bio geographical potential of the Superior Basin of Moldova in which the forest vegetation prevails. The biodiversity and the exceptional aesthetic ambiance create the favourable premises for the development of ecotourism and the diversification of touristic activities in this area. The valuation of the bio geographical potential has in sight the vulnerability of the vegetation at anthropic actions and emphasizes on the protection measures and conservation of the environment. Our approach try to understand and analyze some of the components and natural ecosystems within the area of the Moldova valley, on the territory of the Suceava County, by emphasizing their scientific, biological, educational, and tourist importance. We can conclude that the development of future solutions in managing the problem on a local scale must necessarily be correlated with the regional, nati...
Ovidius University Annals: Economic Sciences Series, 2019
Entrepreneurship is considered to be a solution for the development of rural areas. Furthermore, ... more Entrepreneurship is considered to be a solution for the development of rural areas. Furthermore, rural areas are favorable for opening and developing new businesses, but generally are considered to be a vulnerable environment which depends on a number of factors. Also, the sustainability of rural entrepreneurship should be supported through the implementation of strategies in the rural areas and through the development of citizen’s entrepreneurial spirit. The aim of this paper is to investigate the importance of supporting rural entrepreneurship within countries, and also the establishment of a various number of opportunities and challenges encountered when creating a sustainable rural entrepreneurship. Statistical indicators regarding the business environment in Suceava County, Romania, have been used as research methodology. The results underline that supporting rural entrepreneurship by governments and creating opportunities to entrepreneurs could ultimately lead to economic gr...
USV Annals of Economics and Public Administration, 2016
BOOK REVIEW FOR “RESEARCH ON TOURIST PHENOMENON FROM A REGIONAL PERSPECTIVE“ BY ADRIAN-LIVIU SCUT... more BOOK REVIEW FOR “RESEARCH ON TOURIST PHENOMENON FROM A REGIONAL PERSPECTIVE“ BY ADRIAN-LIVIU SCUTARIU
USV Annals of Economics and Public Administration, 2017
Motivation is the driver of the performance in the workplace, as it is the energy that leads and ... more Motivation is the driver of the performance in the workplace, as it is the energy that leads and maintains the effort of the worker. Since the early years of the 19th century researchers gave more importance to it. Therefore several theories have been developed to explain what motivation is, what motivates, or demotivates people and what environment is the most suitable to reinforce motivation. However, most of the main authors on this field recognized the importance of the culture in the motivation process, sources and consequences, and yet, they did not demonstrate what specific elements of the motivational process vary from a culture to another. This paper tries to explore the main motivation theories and merge them into a model of motivational process. Then, based on that model, we set an experiment to see what steps of the motivational process are being influenced by the culture. This experiment, consists of a group of tasks to be performed by participants from Morocco and Ukra...
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