Motivation to travel to a destination is foremost important for destination management for market... more Motivation to travel to a destination is foremost important for destination management for marketing strategies and capacity building. While the literature supports the view that there is a link between local cuisine and tourism, little is known about tourist`s motives to travel for local food and understanding how local cuisine can contribute to the tourist`s overall experience while visiting a destination. With the cultural diversity of the Republic of Mauritius, represented by our rainbow nation, local cuisine can be associated with our destination attributes: sun, sea, sand and smile to attract new visitors in this niche market and to position Mauritius as a culinary tourism destination. The aim of this study is to assess the motivation of International tourists for the consumption of local cuisine in Mauritius. Data collection methods was used, such as reviews of the literature and survey. A quantitative research method had been applied in this study by using Likert scale model. Moreover, to conduct the survey, convenience sampling system was chosen. The results of this study provide evidence suggesting that local cuisine act as pull factor and plays an important role in the way of tourist experienced a destination and can be part of the tourism product mix. Results of data analysis also reveal that tourists are willing to experience Mauritian local cuisine and that local cuisine proposed in hotels and resorts are well appreciated and that most of them tend to consume locally produced food during holidays and this can trigger revisit intention. A framework has been developed through hypotheses to develop strategies to enhanced visitor’s satisfaction, to attract new visitors and to trigger revisit intentions. Conclusions were presented and some recommendations are suggested to tourism marketers in order to promote local cuisine in the tourism product mix.
The Hospitality and Tourism Industry is known to be a labour intensive, in this era where mangers... more The Hospitality and Tourism Industry is known to be a labour intensive, in this era where mangers have to deal with fierce competition and new technologies. They now need to care about the quality of service the offer and these services are offered by front line employees. This study examines the key role the front line employees’ behaviours play in an organization and what motivate them to engage in service quality. Organizations should focus more on creating a proper work environment that will help the development of its employees. Findings are based on observation, current literatures such as journals, related books, online articles and some from hotel newsletters.
In Mauritius recent cultural heritage development is fostered to be one of the tourism marketing ... more In Mauritius recent cultural heritage development is fostered to be one of the tourism marketing strategies of the policy makers since two cultural heritage sites have been inscribed UNESCO`s World Heritage List respectively; The `Aapravasi Ghat` (stepping stone of immigrants) on the 13th July 2006, earlier known as the `Coolie Ghat` and Le Morne Cultural Landscape on the 6th July 2008, a rugged mountain that just in the southwest of Mauritius was used as a shelter by runaway slaves, maroons, through the 18th and early years of the 19th centuries. These inscriptions to the World Heritage Sites of UNESCO represent an excellent opportunity to promote cultural heritage tourism. This study will broadly portray the potentials and challenges of `cultural heritage tourism` in the City of Port Louis.
Culture is a tourist resource with a long tradition, a vivid present and a promising future. Alre... more Culture is a tourist resource with a long tradition, a vivid present and a promising future. Already, for the Grand Tour of the English aristocracy in the 17th and 18th century, culture and education were the main priorities. Since then, millions of people have followed in the footsteps of their tourist ancestors by visiting historic buildings, cities and sites. At the beginning of the 21st century, cultural tourism is extremely popular and, at the same time, omnipresent: cathedrals, art exhibitions and concerts are recording high numbers of visitors and the offers for events and festivals are vast. However, more and more providers of cultural activities are pushing into the lucrative travel market which will lead to increasing competition in the area of cultural tourism in the coming years.
The main objective of the Maurice Ile Durable concept is to make Mauritius a world model of susta... more The main objective of the Maurice Ile Durable concept is to make Mauritius a world model of sustainable development, particularly in the context of SIDS (Small Island Developing States). While the initial thrust was to minimize our dependency on fossil fuels through increased utilization of renewable energy and a more efficient use of energy in general, the MID concept soon broadened to include all aspects of development, i.e. economic, social and the environmental aspects as these are considered pivotal in the quest for a sustainable Mauritius. The MID project rests on five designated 5Es, namely Energy, Environment, Education, Employment and Equity. It now embraces the concept of becoming self-sustaining and promoting sustainable development in the 5Es.
In the tourism industry, marketing destination is becoming more and more competitive. This study ... more In the tourism industry, marketing destination is becoming more and more competitive. This study put emphasis on the different destination concepts and strategies used by Destination Marketing Organizations (DMOs) to manage a destination. The study looks also into partnership relation of DMOs with different stakeholders. In this competitive time, it is important for destinations to be visible, increase their competitiveness while reducing their costs in order to sustain future survival.
Mauritius is a holiday destination beach resort in the coastal area. Tourism has been a growing i... more Mauritius is a holiday destination beach resort in the coastal area. Tourism has been a growing industry in Mauritius over the last three decades. In 2006, tourism has contributed to about 16% of the GDP and 26% of the exports. There is a significant increase in gross tourist receipts from US $69 million in 1980 to US $1065 million in 2006. The major source of tourists is from European countries with majority from France (23 %) and United Kingdom (13%). The second source is from the nearby Reunion Island (11%) and South Africa (9%). The number of tourist arrivals rose from 115,080 to 788,216 between 1980 and 2006. (Statistics Mauritius, National Accounts, September 2012 Issue) The national tourism marketing policy is to target high end tourist products, such as luxurious hotels and beach resorts, and to attract high spending tourists from Europe. Most prestige resort hotels are operated and managed by large hotel groups that are recognized internationally for providing high quality accommodation service. The market positioning at high spending tourist is proven to be successful and evidenced by the rising trend of the average tourist spending in real term over the period from 1980 to 2006.
Culinary tourism is becoming an important feature in the development of niche market travel desti... more Culinary tourism is becoming an important feature in the development of niche market travel destinations. While the literature supports the view that there is a link between food and tourism, little is known about the profile of the culinary tourists, on their motives to travel for food and also is there a culinary-tourist market segment for Mauritius and finally does a destination local cuisine contribute to the tourist`s overall experience while visiting a destination. With the cultural diversity of the Republic of Mauritius, represented by our rainbow nation, food can be associated with our destination sun, sea, sand and smile to attract new visitors and to position Mauritius as a culinary tourism destination. The results of this study provide evidence suggesting that local cuisine plays an important role in the way of tourist experience a destination and also can be part of the tourism product mix. Results of data analysis also reveal that tourists are willing to experience Mauritian food as a prime reason for holidays and that local cuisine proposed in hotels and resorts are well appreciated and that most of them tend to consume locally produced food when on holidays. Some recommendations are suggested to tourism marketers in order to promote food tourism.
On the 10th January 2011, Mrs Michaela Harte body was found dead by his husband in their room at ... more On the 10th January 2011, Mrs Michaela Harte body was found dead by his husband in their room at the LUX Grand Gaube ex - Legends Hotel & Spa in Mauritius. This event has caused a havoc in the country, several articles and news broadcasted on Television, local newspaper namely l`Express, Le Mauricien and le Défi Media Group (January 2011). Mrs Harte was on her honeymoon trip in Mauritius when she was murdered. A police enquiry and trial was held during the year 2011, where five employees working for the Legends Hotel were arrested and two of them were finally brought to trial to the Juries Tribunal in May 2011. A verdict of acquittal was pronounced by the juries against the two employees that were formally accused of murder; namely Avinash Treeboohun & Sandip Moonea. This acquittal and unresolved murder would have an impact on the Tourism Sector in Mauritius.
Motivation to travel to a destination is foremost important for destination management for market... more Motivation to travel to a destination is foremost important for destination management for marketing strategies and capacity building. While the literature supports the view that there is a link between local cuisine and tourism, little is known about tourist`s motives to travel for local food and understanding how local cuisine can contribute to the tourist`s overall experience while visiting a destination. With the cultural diversity of the Republic of Mauritius, represented by our rainbow nation, local cuisine can be associated with our destination attributes: sun, sea, sand and smile to attract new visitors in this niche market and to position Mauritius as a culinary tourism destination. The aim of this study is to assess the motivation of International tourists for the consumption of local cuisine in Mauritius. Data collection methods was used, such as reviews of the literature and survey. A quantitative research method had been applied in this study by using Likert scale model. Moreover, to conduct the survey, convenience sampling system was chosen. The results of this study provide evidence suggesting that local cuisine act as pull factor and plays an important role in the way of tourist experienced a destination and can be part of the tourism product mix. Results of data analysis also reveal that tourists are willing to experience Mauritian local cuisine and that local cuisine proposed in hotels and resorts are well appreciated and that most of them tend to consume locally produced food during holidays and this can trigger revisit intention. A framework has been developed through hypotheses to develop strategies to enhanced visitor’s satisfaction, to attract new visitors and to trigger revisit intentions. Conclusions were presented and some recommendations are suggested to tourism marketers in order to promote local cuisine in the tourism product mix.
The Hospitality and Tourism Industry is known to be a labour intensive, in this era where mangers... more The Hospitality and Tourism Industry is known to be a labour intensive, in this era where mangers have to deal with fierce competition and new technologies. They now need to care about the quality of service the offer and these services are offered by front line employees. This study examines the key role the front line employees’ behaviours play in an organization and what motivate them to engage in service quality. Organizations should focus more on creating a proper work environment that will help the development of its employees. Findings are based on observation, current literatures such as journals, related books, online articles and some from hotel newsletters.
In Mauritius recent cultural heritage development is fostered to be one of the tourism marketing ... more In Mauritius recent cultural heritage development is fostered to be one of the tourism marketing strategies of the policy makers since two cultural heritage sites have been inscribed UNESCO`s World Heritage List respectively; The `Aapravasi Ghat` (stepping stone of immigrants) on the 13th July 2006, earlier known as the `Coolie Ghat` and Le Morne Cultural Landscape on the 6th July 2008, a rugged mountain that just in the southwest of Mauritius was used as a shelter by runaway slaves, maroons, through the 18th and early years of the 19th centuries. These inscriptions to the World Heritage Sites of UNESCO represent an excellent opportunity to promote cultural heritage tourism. This study will broadly portray the potentials and challenges of `cultural heritage tourism` in the City of Port Louis.
Culture is a tourist resource with a long tradition, a vivid present and a promising future. Alre... more Culture is a tourist resource with a long tradition, a vivid present and a promising future. Already, for the Grand Tour of the English aristocracy in the 17th and 18th century, culture and education were the main priorities. Since then, millions of people have followed in the footsteps of their tourist ancestors by visiting historic buildings, cities and sites. At the beginning of the 21st century, cultural tourism is extremely popular and, at the same time, omnipresent: cathedrals, art exhibitions and concerts are recording high numbers of visitors and the offers for events and festivals are vast. However, more and more providers of cultural activities are pushing into the lucrative travel market which will lead to increasing competition in the area of cultural tourism in the coming years.
The main objective of the Maurice Ile Durable concept is to make Mauritius a world model of susta... more The main objective of the Maurice Ile Durable concept is to make Mauritius a world model of sustainable development, particularly in the context of SIDS (Small Island Developing States). While the initial thrust was to minimize our dependency on fossil fuels through increased utilization of renewable energy and a more efficient use of energy in general, the MID concept soon broadened to include all aspects of development, i.e. economic, social and the environmental aspects as these are considered pivotal in the quest for a sustainable Mauritius. The MID project rests on five designated 5Es, namely Energy, Environment, Education, Employment and Equity. It now embraces the concept of becoming self-sustaining and promoting sustainable development in the 5Es.
In the tourism industry, marketing destination is becoming more and more competitive. This study ... more In the tourism industry, marketing destination is becoming more and more competitive. This study put emphasis on the different destination concepts and strategies used by Destination Marketing Organizations (DMOs) to manage a destination. The study looks also into partnership relation of DMOs with different stakeholders. In this competitive time, it is important for destinations to be visible, increase their competitiveness while reducing their costs in order to sustain future survival.
Mauritius is a holiday destination beach resort in the coastal area. Tourism has been a growing i... more Mauritius is a holiday destination beach resort in the coastal area. Tourism has been a growing industry in Mauritius over the last three decades. In 2006, tourism has contributed to about 16% of the GDP and 26% of the exports. There is a significant increase in gross tourist receipts from US $69 million in 1980 to US $1065 million in 2006. The major source of tourists is from European countries with majority from France (23 %) and United Kingdom (13%). The second source is from the nearby Reunion Island (11%) and South Africa (9%). The number of tourist arrivals rose from 115,080 to 788,216 between 1980 and 2006. (Statistics Mauritius, National Accounts, September 2012 Issue) The national tourism marketing policy is to target high end tourist products, such as luxurious hotels and beach resorts, and to attract high spending tourists from Europe. Most prestige resort hotels are operated and managed by large hotel groups that are recognized internationally for providing high quality accommodation service. The market positioning at high spending tourist is proven to be successful and evidenced by the rising trend of the average tourist spending in real term over the period from 1980 to 2006.
Culinary tourism is becoming an important feature in the development of niche market travel desti... more Culinary tourism is becoming an important feature in the development of niche market travel destinations. While the literature supports the view that there is a link between food and tourism, little is known about the profile of the culinary tourists, on their motives to travel for food and also is there a culinary-tourist market segment for Mauritius and finally does a destination local cuisine contribute to the tourist`s overall experience while visiting a destination. With the cultural diversity of the Republic of Mauritius, represented by our rainbow nation, food can be associated with our destination sun, sea, sand and smile to attract new visitors and to position Mauritius as a culinary tourism destination. The results of this study provide evidence suggesting that local cuisine plays an important role in the way of tourist experience a destination and also can be part of the tourism product mix. Results of data analysis also reveal that tourists are willing to experience Mauritian food as a prime reason for holidays and that local cuisine proposed in hotels and resorts are well appreciated and that most of them tend to consume locally produced food when on holidays. Some recommendations are suggested to tourism marketers in order to promote food tourism.
On the 10th January 2011, Mrs Michaela Harte body was found dead by his husband in their room at ... more On the 10th January 2011, Mrs Michaela Harte body was found dead by his husband in their room at the LUX Grand Gaube ex - Legends Hotel & Spa in Mauritius. This event has caused a havoc in the country, several articles and news broadcasted on Television, local newspaper namely l`Express, Le Mauricien and le Défi Media Group (January 2011). Mrs Harte was on her honeymoon trip in Mauritius when she was murdered. A police enquiry and trial was held during the year 2011, where five employees working for the Legends Hotel were arrested and two of them were finally brought to trial to the Juries Tribunal in May 2011. A verdict of acquittal was pronounced by the juries against the two employees that were formally accused of murder; namely Avinash Treeboohun & Sandip Moonea. This acquittal and unresolved murder would have an impact on the Tourism Sector in Mauritius.
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The national tourism marketing policy is to target high end tourist products, such as luxurious hotels and beach resorts, and to attract high spending tourists from Europe. Most prestige resort hotels are operated and managed by large hotel groups that are recognized internationally for providing high quality accommodation service. The market positioning at high spending tourist is proven to be successful and evidenced by the rising trend of the average tourist spending in real term over the period from 1980 to 2006.
The national tourism marketing policy is to target high end tourist products, such as luxurious hotels and beach resorts, and to attract high spending tourists from Europe. Most prestige resort hotels are operated and managed by large hotel groups that are recognized internationally for providing high quality accommodation service. The market positioning at high spending tourist is proven to be successful and evidenced by the rising trend of the average tourist spending in real term over the period from 1980 to 2006.