Junaid KC is a sociocultural anthropologist, and Junior Research Fellow at the Center for Mountain Tourism and Hospitality Studies, HNB Garhwal Central University. He holds a Master’s degree in both Tourism Management and Anthropology from Pondicherry University. His research interests focus on Social Entrepreneurship in tourism, Community-driven tourism planning and HRD in the Tourism sector. Specialized in ethnography, netnographic techniques and currently focused on ‘Tourism and Education/HRD in the Malabar region of Kerala’. He has authored several research papers in peer-reviewed journals and presented research results in international and national level conferences and seminars. Phone: 0919498855994
Netnography has been there in the social science stream since 1995 but is mostly used only for ma... more Netnography has been there in the social science stream since 1995 but is mostly used only for market and consumer research. Kozinets (2007) defined Netnography as ‘doing ethnographic research online or on digital networks and also as a combination of internet and ethnography’. The objectives of this study is to understand the current trends & future of digital space of India and an extensive analysis of existing Netnographic studies in India. The study reflects that the digital space and digital users are growing with high penetration rate along with the popularity of 4Gs and Smartphones in India. Research findings further reveal that there exists a substantial gap between the scope of Netnographic studies and the size of the overall Indian digital space, virtual networks/SNSs and number of digital users. Also, there are only a few disciplines currently promoting Netnography as a serious research method in India.
By 2019, the Travel and Tourism sector was growing sustainably while compared to any other indust... more By 2019, the Travel and Tourism sector was growing sustainably while compared to any other industry in the world. With a contribution of US$8.9 trillion to the world’s GDP (10.3% of global GDP), and accounted for around 330 million jobs (1 in 10) worldwide (Neufeld, 2020: WTTC, 2020a). But, the outbreak of COVID-19 in December 2019 dramatically changed the entire scenario worldwide. As of now, the global pandemic effects will take the travel and tourism sector back to 20 years (Richter, 2020). Reports of UNWTO and WTTC forecasted 121 million direct tourism jobs in risk and a decline of around 80% in international tourist arrivals in the year 2020 (UNWTO, 2020a; WTTC, 2020b). Many studies have discussed that the COVID-19 lead worldwide travel restrictions, international sanctions and economic crisis, boosted ethnic conflicts and geopolitical tensions at local and international level. This article elaborates on trends of the global travel and tourism sector before and since the COVID-19 pandemic concerning the ethnic conflicts and geopolitics happening around the world. The present research article is based on the reports of UNWTO, WTTC and other national bodies besides the scholarly writings contributed by Burke, Chetcuti et al., Polo, Seyfi et al., Wilkinson et al., Jawabreh, Mostafanezhad, Timothy and Rowen. Authors have also attempted to review the news and views that appeared in the print and electronic medias. And whatever the issues and trends were noticed have been elaborated in the present research paper supported by statements on recent measures by government or non-government agencies to restart the tourism sector.
The UNWTO (2020) has an estimated immense decrease in international tourist arrivals and a loss o... more The UNWTO (2020) has an estimated immense decrease in international tourist arrivals and a loss of USD 300 to 450 Billion in international visitor spending due to the Coronavirus disease outbreak. The Covid-19 is impacting the business of Airlines, Cruise lines, Hoteliers, Car rentals, Travel agents, Tour operators and Tourism destinations itself. Many airlines, cruise lines, and hotels have already closed, several countries have introduced travel restrictions and visa bans. It is forecasted that Small and Medium-sized Enterprises (SMEs) are expected to be affected more (UNWTO 2020). As the current pandemic scenario is directly linked to the travel and tourism industry, tourism SMEs have to adopt clear strategies to survive and secure success during economic fluctuations.
Adiya people used to call themselves 'Ravular', represents the people who speak the Ravula langua... more Adiya people used to call themselves 'Ravular', represents the people who speak the Ravula language and migrated to Kerala from Karnataka. The word 'Ravular' means 'travellers'. Traditionally they were nomads who travelled in small bands along with cattle. Later on, they forced to work under the landlords in bonded labour systems. Simultaneously they named 'Adiya' instead of 'Ravular' in historical records. In this book, the authors illustrate an ethnographic profile of the Adiya tribe, Modernization and Acculturation among Adiya communities of Thrissilery Village, Wayanad.
Netnography has been there in the social science stream since 1995 but is mostly used only for ma... more Netnography has been there in the social science stream since 1995 but is mostly used only for market and consumer research. Kozinets (2007) defined Netnography as ‘doing ethnographic research online or on digital networks and also as a combination of internet and ethnography’. The objectives of this study is to understand the current trends & future of digital space of India and an extensive analysis of existing Netnographic studies in India. The study reflects that the digital space and digital users are growing with high penetration rate along with the popularity of 4Gs and Smartphones in India. Research findings further reveal that there exists a substantial gap between the scope of Netnographic studies and the size of the overall Indian digital space, virtual networks/SNSs and number of digital users. Also, there are only a few disciplines currently promoting Netnography as a serious research method in India.
By 2019, the Travel and Tourism sector was growing sustainably while compared to any other indust... more By 2019, the Travel and Tourism sector was growing sustainably while compared to any other industry in the world. With a contribution of US$8.9 trillion to the world’s GDP (10.3% of global GDP), and accounted for around 330 million jobs (1 in 10) worldwide (Neufeld, 2020: WTTC, 2020a). But, the outbreak of COVID-19 in December 2019 dramatically changed the entire scenario worldwide. As of now, the global pandemic effects will take the travel and tourism sector back to 20 years (Richter, 2020). Reports of UNWTO and WTTC forecasted 121 million direct tourism jobs in risk and a decline of around 80% in international tourist arrivals in the year 2020 (UNWTO, 2020a; WTTC, 2020b). Many studies have discussed that the COVID-19 lead worldwide travel restrictions, international sanctions and economic crisis, boosted ethnic conflicts and geopolitical tensions at local and international level. This article elaborates on trends of the global travel and tourism sector before and since the COVID-19 pandemic concerning the ethnic conflicts and geopolitics happening around the world. The present research article is based on the reports of UNWTO, WTTC and other national bodies besides the scholarly writings contributed by Burke, Chetcuti et al., Polo, Seyfi et al., Wilkinson et al., Jawabreh, Mostafanezhad, Timothy and Rowen. Authors have also attempted to review the news and views that appeared in the print and electronic medias. And whatever the issues and trends were noticed have been elaborated in the present research paper supported by statements on recent measures by government or non-government agencies to restart the tourism sector.
The UNWTO (2020) has an estimated immense decrease in international tourist arrivals and a loss o... more The UNWTO (2020) has an estimated immense decrease in international tourist arrivals and a loss of USD 300 to 450 Billion in international visitor spending due to the Coronavirus disease outbreak. The Covid-19 is impacting the business of Airlines, Cruise lines, Hoteliers, Car rentals, Travel agents, Tour operators and Tourism destinations itself. Many airlines, cruise lines, and hotels have already closed, several countries have introduced travel restrictions and visa bans. It is forecasted that Small and Medium-sized Enterprises (SMEs) are expected to be affected more (UNWTO 2020). As the current pandemic scenario is directly linked to the travel and tourism industry, tourism SMEs have to adopt clear strategies to survive and secure success during economic fluctuations.
Adiya people used to call themselves 'Ravular', represents the people who speak the Ravula langua... more Adiya people used to call themselves 'Ravular', represents the people who speak the Ravula language and migrated to Kerala from Karnataka. The word 'Ravular' means 'travellers'. Traditionally they were nomads who travelled in small bands along with cattle. Later on, they forced to work under the landlords in bonded labour systems. Simultaneously they named 'Adiya' instead of 'Ravular' in historical records. In this book, the authors illustrate an ethnographic profile of the Adiya tribe, Modernization and Acculturation among Adiya communities of Thrissilery Village, Wayanad.
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In this book, the authors illustrate an ethnographic profile of the Adiya tribe, Modernization and Acculturation among Adiya communities of Thrissilery Village, Wayanad.
In this book, the authors illustrate an ethnographic profile of the Adiya tribe, Modernization and Acculturation among Adiya communities of Thrissilery Village, Wayanad.