Globalization incites nations, regions, and cities to compete for investments, con-sumers, and re... more Globalization incites nations, regions, and cities to compete for investments, con-sumers, and resources. In aspiring for a new position in the global market, cities utilize new urban practices that lead to the rediscovery and many times to the invention of identities and traditions that became fundamental attributes to attract consumers. Rio de Janeiro, Brazil, also follows this path, and since the turn of the twentieth century, the mythical dimension of the bayfront first and then of the beachfront have been inseparably incorporated to the city’s identity and international image. Developmental patterns along the waterfront and the imagery associated with the beaches in Rio de Janeiro reveal that the social construction of reality is marked by a continuous redesign of urban symbols. Although tourism and marketing have always praised the waterfront and the beaches as fundamental to Rio’s image, there was never a continuous and comprehensive public planning and management process to ...
Globalization incites nations, regions, and cities to compete for investments, con-sumers, and re... more Globalization incites nations, regions, and cities to compete for investments, con-sumers, and resources. In aspiring for a new position in the global market, cities utilize new urban practices that lead to the rediscovery and many times to the invention of identities and traditions that became fundamental attributes to attract consumers. Rio de Janeiro, Brazil, also follows this path, and since the turn of the twentieth century, the mythical dimension of the bayfront first and then of the beachfront have been inseparably incorporated to the city’s identity and international image. Developmental patterns along the waterfront and the imagery associated with the beaches in Rio de Janeiro reveal that the social construction of reality is marked by a continuous redesign of urban symbols. Although tourism and marketing have always praised the waterfront and the beaches as fundamental to Rio’s image, there was never a continuous and comprehensive public planning and management process to ...
Globalization incites nations, regions, and cities to compete for investments, consumers, and res... more Globalization incites nations, regions, and cities to compete for investments, consumers, and resources. In aspiring for a new position in the global market, cities utilize new urban practices that lead to the rediscovery and many times to the invention of identities and traditions that became fundamental attributes to attract consumers. Rio deJaneiro, Brazil, also follows this path, and since the turn of the twentieth century, the mythical dimension of the bayfront first and then of the beachfront have been inseparably incorporated to the city's identity and international image. Developmental patterns along the waterfront and the imagery associated with the beaches in Rio de Janeiro reveal that the social construction of reality is marked by a continuous redesign of urban symbols. Although tourism and marketing have always praised the waterfront and the beaches as fundamental to Rio's image, there was never a continuous and comprehensive public planning and management pro...
Esse texto e parte da pesquisa realizada na Faculdade de Arquitetura e Urbanismo da Universidade ... more Esse texto e parte da pesquisa realizada na Faculdade de Arquitetura e Urbanismo da Universidade Federal do Rio de Janeiro que estuda o papel da arquitetura das instituicoes culturais para a requalificacao do Centro da cidade do Rio de Janeiro a partir do estudo da modernizacao e adequacao arquitetonica de edificios e espacos preservados com finalidade museologica. Destaca-se a integracao com o ensino da graduacao atraves da disciplina Museus e Centros Culturais, ministrada no Departamento de Planejamento de Arquitetura (DPA/FAU-UFRJ), estimulando a participacao dos alunos em atividades de pesquisa por meio do desenvolvimento do inventario arquitetonico e urbanistico dessa tipologia.
91 Vicente del Rio Federal University of Rio de Janeiro Nara Iwata Federal University of Rio de J... more 91 Vicente del Rio Federal University of Rio de Janeiro Nara Iwata Federal University of Rio de Janeiro Henry Sanoff North Carolina State ... them for the workshop with pertinent readings and discussions, as well as initial contact with key offcials at the school (Hester, 1990; Sanoff ...
Current socio-cultural transformations, motivated by social responsibility, reveal a new generati... more Current socio-cultural transformations, motivated by social responsibility, reveal a new generation of products, services and communication having in mind innovation and less impact on the environment, integrating sustainable design to contribute to identity and brand positioning in the market. This also have an influence in concept and aesthetical solutions for the outlet space, highlighting the reuse of containers for the construction of retail stores like Puma brand and franchise Ecology Container Store. Index Terms - retail design, ecodesign, sustainable design, containers
Post-modernity and economic globalization is inciting the competition among countries, regions an... more Post-modernity and economic globalization is inciting the competition among countries, regions and cities, in search of investments, consumers and resources. To pursue a new position in this global market, cities use new urban practices to re-discover and re-invent their identities and traditions, taken as attributes to attract consumers. In the city of Rio de Janeiro, the mythical dimension of the South Zone is inseparable and incorporated to its identity. In evaluating the history of Rio de Janeiro’s seaside, the social construction of its imagery and the projects that redesigned its urban signs, we can identify an intermittence of urban interventions, marked by the lack of a continuous management of the waterfront. We verify that, even though tourist marketing appraises the seaside as the main image of the city, it does not receive proportional attention from urban interventions, may be in account of not being understood as a social construction. We conclude that the importance of caring for the seaside must not be understood only as an esthetical question, but also as the valorization of Rio de Janeiro’s image, its inhabitants’ self-esteem and citizenship itself.
Globalization incites nations, regions, and cities to compete for investments, con-sumers, and re... more Globalization incites nations, regions, and cities to compete for investments, con-sumers, and resources. In aspiring for a new position in the global market, cities utilize new urban practices that lead to the rediscovery and many times to the invention of identities and traditions that became fundamental attributes to attract consumers. Rio de Janeiro, Brazil, also follows this path, and since the turn of the twentieth century, the mythical dimension of the bayfront first and then of the beachfront have been inseparably incorporated to the city’s identity and international image. Developmental patterns along the waterfront and the imagery associated with the beaches in Rio de Janeiro reveal that the social construction of reality is marked by a continuous redesign of urban symbols. Although tourism and marketing have always praised the waterfront and the beaches as fundamental to Rio’s image, there was never a continuous and comprehensive public planning and management process to ...
Globalization incites nations, regions, and cities to compete for investments, con-sumers, and re... more Globalization incites nations, regions, and cities to compete for investments, con-sumers, and resources. In aspiring for a new position in the global market, cities utilize new urban practices that lead to the rediscovery and many times to the invention of identities and traditions that became fundamental attributes to attract consumers. Rio de Janeiro, Brazil, also follows this path, and since the turn of the twentieth century, the mythical dimension of the bayfront first and then of the beachfront have been inseparably incorporated to the city’s identity and international image. Developmental patterns along the waterfront and the imagery associated with the beaches in Rio de Janeiro reveal that the social construction of reality is marked by a continuous redesign of urban symbols. Although tourism and marketing have always praised the waterfront and the beaches as fundamental to Rio’s image, there was never a continuous and comprehensive public planning and management process to ...
Globalization incites nations, regions, and cities to compete for investments, consumers, and res... more Globalization incites nations, regions, and cities to compete for investments, consumers, and resources. In aspiring for a new position in the global market, cities utilize new urban practices that lead to the rediscovery and many times to the invention of identities and traditions that became fundamental attributes to attract consumers. Rio deJaneiro, Brazil, also follows this path, and since the turn of the twentieth century, the mythical dimension of the bayfront first and then of the beachfront have been inseparably incorporated to the city's identity and international image. Developmental patterns along the waterfront and the imagery associated with the beaches in Rio de Janeiro reveal that the social construction of reality is marked by a continuous redesign of urban symbols. Although tourism and marketing have always praised the waterfront and the beaches as fundamental to Rio's image, there was never a continuous and comprehensive public planning and management pro...
Esse texto e parte da pesquisa realizada na Faculdade de Arquitetura e Urbanismo da Universidade ... more Esse texto e parte da pesquisa realizada na Faculdade de Arquitetura e Urbanismo da Universidade Federal do Rio de Janeiro que estuda o papel da arquitetura das instituicoes culturais para a requalificacao do Centro da cidade do Rio de Janeiro a partir do estudo da modernizacao e adequacao arquitetonica de edificios e espacos preservados com finalidade museologica. Destaca-se a integracao com o ensino da graduacao atraves da disciplina Museus e Centros Culturais, ministrada no Departamento de Planejamento de Arquitetura (DPA/FAU-UFRJ), estimulando a participacao dos alunos em atividades de pesquisa por meio do desenvolvimento do inventario arquitetonico e urbanistico dessa tipologia.
91 Vicente del Rio Federal University of Rio de Janeiro Nara Iwata Federal University of Rio de J... more 91 Vicente del Rio Federal University of Rio de Janeiro Nara Iwata Federal University of Rio de Janeiro Henry Sanoff North Carolina State ... them for the workshop with pertinent readings and discussions, as well as initial contact with key offcials at the school (Hester, 1990; Sanoff ...
Current socio-cultural transformations, motivated by social responsibility, reveal a new generati... more Current socio-cultural transformations, motivated by social responsibility, reveal a new generation of products, services and communication having in mind innovation and less impact on the environment, integrating sustainable design to contribute to identity and brand positioning in the market. This also have an influence in concept and aesthetical solutions for the outlet space, highlighting the reuse of containers for the construction of retail stores like Puma brand and franchise Ecology Container Store. Index Terms - retail design, ecodesign, sustainable design, containers
Post-modernity and economic globalization is inciting the competition among countries, regions an... more Post-modernity and economic globalization is inciting the competition among countries, regions and cities, in search of investments, consumers and resources. To pursue a new position in this global market, cities use new urban practices to re-discover and re-invent their identities and traditions, taken as attributes to attract consumers. In the city of Rio de Janeiro, the mythical dimension of the South Zone is inseparable and incorporated to its identity. In evaluating the history of Rio de Janeiro’s seaside, the social construction of its imagery and the projects that redesigned its urban signs, we can identify an intermittence of urban interventions, marked by the lack of a continuous management of the waterfront. We verify that, even though tourist marketing appraises the seaside as the main image of the city, it does not receive proportional attention from urban interventions, may be in account of not being understood as a social construction. We conclude that the importance of caring for the seaside must not be understood only as an esthetical question, but also as the valorization of Rio de Janeiro’s image, its inhabitants’ self-esteem and citizenship itself.
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