Decisions, decisions, decision. Targeting, Segmentation and Grading are three of the more importa... more Decisions, decisions, decision. Targeting, Segmentation and Grading are three of the more important decisions any company can make. In fact, Targeting, Segmentation and Grading (i.e., the valuation of customers, prospects and the "universe" from which to choose) are the primary building blocks of an effective CRM and CEM (customer experience management) strategy. These actionable steps represent conscious management decisions based upon business intelligence, corporate memory, and the ongoing strategy of the business plan. "Being in Business" necessitates making decisions. The single most important set of decisions any business-to-business enterprise can make are those involving selection-of the products and services you will provide, of the customers for whom you will provide them, and of the channels through which you will market them, differentiation, sourcing, profitability, etc. Segmentation is at the heart of this selection process.
Decisions, decisions, decision. Targeting, Segmentation and Grading are three of the more importa... more Decisions, decisions, decision. Targeting, Segmentation and Grading are three of the more important decisions any company can make. In fact, Targeting, Segmentation and Grading (i.e., the valuation of customers, prospects and the "universe" from which to choose) are the primary building blocks of an effective CRM and CEM (customer experience management) strategy. These actionable steps represent conscious management decisions based upon business intelligence, corporate memory, and the ongoing strategy of the business plan. "Being in Business" necessitates making decisions. The single most important set of decisions any business-to-business enterprise can make are those involving selection-of the products and services you will provide, of the customers for whom you will provide them, and of the channels through which you will market them, differentiation, sourcing, profitability, etc. Segmentation is at the heart of this selection process.
A reprise of an article Published in the DMA Annual.
Segmentation, together with Targeting and Gr... more A reprise of an article Published in the DMA Annual. Segmentation, together with Targeting and Grading, is a critical step for all B2B Strategist, Marketers, and the Sales Force working with your Clients / Customers, Prospects, and Channel Partners
This papers explains an integrated approach to the B2B World - A "Resource Allocation Strategy".... more This papers explains an integrated approach to the B2B World - A "Resource Allocation Strategy". Resources are limited. Change happens even more rapidly than at the breath-defying pace of the 2000's. Creating an integrated, data-based, customer-focused business model is de rigueur. This piece proffers a "connect-the-dots" approach, proven for firms of all sizes, across multiple industries.
A short piece advocating that the total value of a firm is equal to all of the profits and loss f... more A short piece advocating that the total value of a firm is equal to all of the profits and loss from its entire universe of customers.
What does it mean to experience the GElassenheit that Heidegger explored in his later thinking. W... more What does it mean to experience the GElassenheit that Heidegger explored in his later thinking. What does the "great step-back+ allow the Heideggerian thinker to experience. My curiosity was born out of a History colloquium on The House as well as a course on the archaeology of Pompeii. Mixed with the exquisite experience of Casa Del Menandro
Think now History has many cunning passages, contrived corridors And issues, deceives with whispe... more Think now History has many cunning passages, contrived corridors And issues, deceives with whispering ambitions, Guides us by vanities. [T.S. Eliot, Gerontion]
One of the many commentators from this past 50 years of closer attention to Longus' - I think - N... more One of the many commentators from this past 50 years of closer attention to Longus' - I think - Neoplatonic romance said that the finest English translation remains that from 1657 of George Thornley : so that is the challenge - can this beginning get me or with some help us to that end? just for fun
Decisions, decisions, decision. Targeting, Segmentation and Grading are three of the more importa... more Decisions, decisions, decision. Targeting, Segmentation and Grading are three of the more important decisions any company can make. In fact, Targeting, Segmentation and Grading (i.e., the valuation of customers, prospects and the "universe" from which to choose) are the primary building blocks of an effective CRM and CEM (customer experience management) strategy. These actionable steps represent conscious management decisions based upon business intelligence, corporate memory, and the ongoing strategy of the business plan. "Being in Business" necessitates making decisions. The single most important set of decisions any business-to-business enterprise can make are those involving selection-of the products and services you will provide, of the customers for whom you will provide them, and of the channels through which you will market them, differentiation, sourcing, profitability, etc. Segmentation is at the heart of this selection process.
Decisions, decisions, decision. Targeting, Segmentation and Grading are three of the more importa... more Decisions, decisions, decision. Targeting, Segmentation and Grading are three of the more important decisions any company can make. In fact, Targeting, Segmentation and Grading (i.e., the valuation of customers, prospects and the "universe" from which to choose) are the primary building blocks of an effective CRM and CEM (customer experience management) strategy. These actionable steps represent conscious management decisions based upon business intelligence, corporate memory, and the ongoing strategy of the business plan. "Being in Business" necessitates making decisions. The single most important set of decisions any business-to-business enterprise can make are those involving selection-of the products and services you will provide, of the customers for whom you will provide them, and of the channels through which you will market them, differentiation, sourcing, profitability, etc. Segmentation is at the heart of this selection process.
A reprise of an article Published in the DMA Annual.
Segmentation, together with Targeting and Gr... more A reprise of an article Published in the DMA Annual. Segmentation, together with Targeting and Grading, is a critical step for all B2B Strategist, Marketers, and the Sales Force working with your Clients / Customers, Prospects, and Channel Partners
This papers explains an integrated approach to the B2B World - A "Resource Allocation Strategy".... more This papers explains an integrated approach to the B2B World - A "Resource Allocation Strategy". Resources are limited. Change happens even more rapidly than at the breath-defying pace of the 2000's. Creating an integrated, data-based, customer-focused business model is de rigueur. This piece proffers a "connect-the-dots" approach, proven for firms of all sizes, across multiple industries.
A short piece advocating that the total value of a firm is equal to all of the profits and loss f... more A short piece advocating that the total value of a firm is equal to all of the profits and loss from its entire universe of customers.
What does it mean to experience the GElassenheit that Heidegger explored in his later thinking. W... more What does it mean to experience the GElassenheit that Heidegger explored in his later thinking. What does the "great step-back+ allow the Heideggerian thinker to experience. My curiosity was born out of a History colloquium on The House as well as a course on the archaeology of Pompeii. Mixed with the exquisite experience of Casa Del Menandro
Think now History has many cunning passages, contrived corridors And issues, deceives with whispe... more Think now History has many cunning passages, contrived corridors And issues, deceives with whispering ambitions, Guides us by vanities. [T.S. Eliot, Gerontion]
One of the many commentators from this past 50 years of closer attention to Longus' - I think - N... more One of the many commentators from this past 50 years of closer attention to Longus' - I think - Neoplatonic romance said that the finest English translation remains that from 1657 of George Thornley : so that is the challenge - can this beginning get me or with some help us to that end? just for fun
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Segmentation, together with Targeting and Grading, is a critical step for all B2B Strategist, Marketers, and the Sales Force working with your Clients / Customers, Prospects, and Channel Partners
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just for fun
Segmentation, together with Targeting and Grading, is a critical step for all B2B Strategist, Marketers, and the Sales Force working with your Clients / Customers, Prospects, and Channel Partners
just for fun