Sweden: A twice-in-a-lifetime experience
Some places you visit once and cross off your bucket list. Sweden isn’t one of them.
Welcome to Sweden
Stockholm
Stockholm City Hall - located in the centre of the Swedish capital - is known for its grand ceremonial halls and unique works of art. The Nobel Prize banquet is held here on 10 December each year. It also houses offices for 300 people, including the City Council. The building was designed by Swedish architect Ragnar Östberg and opened in 1923.
Photo credit: Peter Lydén/Johnér/imagebank.sweden.se
Discover a country where nature is always present. In our cities, in our innovations and in our minds. Our nature has affected what we eat, where we live and how we live. Welcome to Sweden – a destination of a different nature.
Explore map
Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.
Spring in Sweden
Sweden beckons winter lovers with a mix of breathtaking landscapes, exhilarating outdoor activities and rich cultural heritage.
Family-friendly nature adventures across Sweden
From fast-paced cycling and zipline fun to gentle hikes and animal encounters, Sweden has outdoor experiences for families of all kinds.
New and trendy hotels – the grand openings of 2025
From luxury escapes to chic budget-friendly stays, there's never been a better time to visit.
Fika like a Swede - not just a coffe break
Fika, the delightful custom of enjoying a coffee and a treat with friends, is as Swedish as ABBA. Surely it’s just a coffee break? Not quite.
Coolcation in Sweden: 14 ways to keep your holiday refreshing
The nature experiences that deserve to go on your bucket list.
How to combine Sweden with other Nordic countries
Plan the perfect trip.
