Jeff French
Jeff is a recognised global leader in the behaviour intervention and social marketing approaches.
He has extensive experience of developing, leading and managing behavioural and social marketing programmes and projects, and the development of communication strategies at international, national, regional and local level.
With over 30 years experience at the interface between government, public, private and NGO sectors, Jeff has a broad practical and theoretical understanding of national and international health and social development issues. Jeff has been a member of the editorial board two international Journals and has had over forty chapters, articles and books published in the fields of community development, health education, health promotion communications and social marketing.
He is a professor at Brunel University, Brighton University and a Fellow at Kings College University of London and teaches a many other UK Universities including Southbank, Northumbria, City University. Jeff has extensive networks across the fields of behaviour change, health promotion, public sector communications and social marketing. He also has extensive networks across the Government and the public sector in the UK and internationally.
Jeff led the UK Government commissioned 2 year independent review into behavioural intervention and social marketing approaches that produced the 'It's Our Health!' report in 2006. The recommendations from which were subsequently accepted by the Government and directly informed adoption of a strategic social marketing approach across England.
He founded and established the National Social Marketing Centre in England from 2006 through to 2009.
Currently he is chief executive of Strategic Social Marketing Ltd and he also acts as the principal advisor to the National Social Marketing Centre, the Department of Health, the National Council for Palliative Care Dying Matters Coalition.
Previously Jeff was also the Director of Communication and Policy at the Health Development Agency (HDA) from 2000 - 2005.
Jeff is a member of the NHS Life Check Board, and the National Early Detection and Prevention of Cancer Committee, and the new Global Social Marketing Association advisory board. Jeff is also the organiser of the World Social Marketing Conference.
The next World Social Marketing Conference is due to take place between the 11-13th of April 2011, in Dublin, Ireland.
He has extensive experience of developing, leading and managing behavioural and social marketing programmes and projects, and the development of communication strategies at international, national, regional and local level.
With over 30 years experience at the interface between government, public, private and NGO sectors, Jeff has a broad practical and theoretical understanding of national and international health and social development issues. Jeff has been a member of the editorial board two international Journals and has had over forty chapters, articles and books published in the fields of community development, health education, health promotion communications and social marketing.
He is a professor at Brunel University, Brighton University and a Fellow at Kings College University of London and teaches a many other UK Universities including Southbank, Northumbria, City University. Jeff has extensive networks across the fields of behaviour change, health promotion, public sector communications and social marketing. He also has extensive networks across the Government and the public sector in the UK and internationally.
Jeff led the UK Government commissioned 2 year independent review into behavioural intervention and social marketing approaches that produced the 'It's Our Health!' report in 2006. The recommendations from which were subsequently accepted by the Government and directly informed adoption of a strategic social marketing approach across England.
He founded and established the National Social Marketing Centre in England from 2006 through to 2009.
Currently he is chief executive of Strategic Social Marketing Ltd and he also acts as the principal advisor to the National Social Marketing Centre, the Department of Health, the National Council for Palliative Care Dying Matters Coalition.
Previously Jeff was also the Director of Communication and Policy at the Health Development Agency (HDA) from 2000 - 2005.
Jeff is a member of the NHS Life Check Board, and the National Early Detection and Prevention of Cancer Committee, and the new Global Social Marketing Association advisory board. Jeff is also the organiser of the World Social Marketing Conference.
The next World Social Marketing Conference is due to take place between the 11-13th of April 2011, in Dublin, Ireland.
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Books by Jeff French
to do or coercing them into doing it, but the art of
understanding what will help people make choices
and take action which will lead them to better
lives. In short, politicians and public officials who
seek to serve the public and make the world a
better place have to learn how to make positive
life choices the easy and natural choices for
people. This means that they will need to embrace
social marketing principles as a core approach to
policy and strategy development as well as a powerful
tool for developing specific interventions.
Each case study is explored from the scoping and research stage right through to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including:
- Insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies.
- An international range of cases from the health, environmental and civic sectors, from national and governmental programmes to local, small-budget interventions;
- Comprehensive coverage of the whole process, from strategy, and implementation, through to the challenges and lessons learned; and
- Academic exercises, discussion questions and references to reinforce student learning.
This book demystifies social marketing for undergraduate and postgraduate marketing and health studies students, as well as practitioners in government, public institutions, NGOs and private organisations looking to develop more effective social change programmes.
Papers by Jeff French
to do or coercing them into doing it, but the art of
understanding what will help people make choices
and take action which will lead them to better
lives. In short, politicians and public officials who
seek to serve the public and make the world a
better place have to learn how to make positive
life choices the easy and natural choices for
people. This means that they will need to embrace
social marketing principles as a core approach to
policy and strategy development as well as a powerful
tool for developing specific interventions.
Each case study is explored from the scoping and research stage right through to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including:
- Insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies.
- An international range of cases from the health, environmental and civic sectors, from national and governmental programmes to local, small-budget interventions;
- Comprehensive coverage of the whole process, from strategy, and implementation, through to the challenges and lessons learned; and
- Academic exercises, discussion questions and references to reinforce student learning.
This book demystifies social marketing for undergraduate and postgraduate marketing and health studies students, as well as practitioners in government, public institutions, NGOs and private organisations looking to develop more effective social change programmes.