... After the analysis of the external environment, it is necessary to make a power analysis of t... more ... After the analysis of the external environment, it is necessary to make a power analysis of the channel, the main power sources and other factors. ... For example, imagine a small company that supplies to a large and well-known fast food chain. ...
In recent years, several agrifood crises broke out in various countries of Europe, in the US, Jap... more In recent years, several agrifood crises broke out in various countries of Europe, in the US, Japan, Canada and also in Argentina. Consumers are consequently much more concerned now about what they eat. In view of such events, consumers in wealthy industrialized countries began to demand food origin and quality assurance. In order to respond to the new situation, companies
The most interesting factor to observe is how national markets, geographically so closely connect... more The most interesting factor to observe is how national markets, geographically so closely connected, differ so much amongst each other. Only Europe, with all the historical and cultural background, could show these characteristics. The goal of this article is to discuss the competitivene ss of the European food and drink market, based on an analysis of the political, economical, technological
... After the analysis of the external environment, it is necessary to make a power analysis of t... more ... After the analysis of the external environment, it is necessary to make a power analysis of the channel, the main power sources and other factors. ... For example, imagine a small company that supplies to a large and well-known fast food chain. ...
In recent years, several agrifood crises broke out in various countries of Europe, in the US, Jap... more In recent years, several agrifood crises broke out in various countries of Europe, in the US, Japan, Canada and also in Argentina. Consumers are consequently much more concerned now about what they eat. In view of such events, consumers in wealthy industrialized countries began to demand food origin and quality assurance. In order to respond to the new situation, companies
The most interesting factor to observe is how national markets, geographically so closely connect... more The most interesting factor to observe is how national markets, geographically so closely connected, differ so much amongst each other. Only Europe, with all the historical and cultural background, could show these characteristics. The goal of this article is to discuss the competitivene ss of the European food and drink market, based on an analysis of the political, economical, technological
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