It might just be the beer. Turns out that people like beer. Not just the thin lagers of megacorp ... more It might just be the beer. Turns out that people like beer. Not just the thin lagers of megacorp brewers—but real beer: ales, stouts, porters, bocks and sours, beer flavored with cherry or coriander or chocolate and coffee. Over the past few decades, the craft beer industry in the United States has blossomed like a mid-summer field of hops—from forty-four breweries in the United States in the late 1970s to over 8,000 in 2019, with the greatest growth in the past ten years. In a parallel phenomenon, in recent decades many American congregations have returned to hymn-singing. This is fueled by a number of factors—among them the waning of the worship wars, the popularity of contemporary hymn-writers in conjunction with the “retuned” hymn movement, and a growing appreciation for the church’s hymnic heritage. Some gospel communities are finding ways to synergize these two developments in a new event often called “Beer & Hymns.” Cute branding strategies, using alliterative phrases like “f...
It might just be the beer. Turns out that people like beer. Not just the thin lagers of megacorp ... more It might just be the beer. Turns out that people like beer. Not just the thin lagers of megacorp brewers—but real beer: ales, stouts, porters, bocks and sours, beer flavored with cherry or coriander or chocolate and coffee. Over the past few decades, the craft beer industry in the United States has blossomed like a mid-summer field of hops—from forty-four breweries in the United States in the late 1970s to over 8,000 in 2019, with the greatest growth in the past ten years. In a parallel phenomenon, in recent decades many American congregations have returned to hymn-singing. This is fueled by a number of factors—among them the waning of the worship wars, the popularity of contemporary hymn-writers in conjunction with the “retuned” hymn movement, and a growing appreciation for the church’s hymnic heritage. Some gospel communities are finding ways to synergize these two developments in a new event often called “Beer & Hymns.” Cute branding strategies, using alliterative phrases like “f...
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