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What’s holding back brilliant ideas?
Read more about "What’s holding back brilliant ideas?"The BetterIdeas Project, a new global study, reveals the challenges stopping creative ideas from flourishing. Julia Kraft,…
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Value of advertisingMarketing technologyMarketing capabilitiesMarketing operationsMarketing technologyMarketing technologyKnowledge Spotlight: Growing a Global Brand in Local Soil
Read more about "Knowledge Spotlight: Growing a Global Brand in Local Soil"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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The rise of insights partnerships
Read more about "The rise of insights partnerships"Insights can make the difference between seizing an opportunity and missing the market. Ioana Danila, Senior Manager, Global…
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WFA Global Marketer Week 2025 | Highlights from Brussels
WFA Global Marketer Week 2025 | Seth Godin’s marketing insights
WFA Global Marketer Week 2025 | One big trend for the marketing industry
WFA Global Marketer Week 2025 | One big message for the marketing industry
WFA Global Marketer Week 2025 | What makes the marketer of the future? - part 2
WFA Global Marketer Week 2025 | What makes the marketer of the future? - part 1
WFA Marketer of the Future 2025
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WFA President’s Awards recognise five key industry initiatives in 2025
Read more about "WFA President’s Awards recognise five key industry initiatives in 2025"Industry associations from the Netherlands, Italy, Sweden and the US all recognised with a special award for France and the…
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Allwyn Chief Brand Officer David Wheldon named as new WFA President
Read more about "Allwyn Chief Brand Officer David Wheldon named as new WFA President"Ferrero’s Chief Institutional Affairs and Corporate Communications Officer, Phil Myers, takes over as Deputy President. Senior…
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Eight new members join WFA
Read more about "Eight new members join WFA"A raft of new corporate members has signed up to join WFA, taking total membership to more than 150 and reflecting the strong value…
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I subscribeWFA's #BetterMarketing Pod
On Cathay Pacific's marketing secret plus lessons from Asia | WFA #BetterMarketingPod with Ed Bell
On navigating culture, meaning and purpose | WFA #BetterMarketingPod with Dr. Marcus Collins
On "hushing" and Gen Alpha | WFA #BetterMarketingPod with Dr Frederique Covington Corbett, UNICEF
On being AI-able | WFA #BetterMarketingPod with Mark Ritson and his AI alter ego, the Ritbot
On redefining customer proposition at Primark | WFA #BetterMarketingPod with Michelle McEttrick
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And featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.
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Welcome to the (Data) Party – AI, insights and how to build stuff that actually works!
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For senior marketers that lead or are involved in the capability building of their marketing teams.
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For global/regional in-house agency leaders and specialists
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Join us in Singapore where we will be uniting WFA’s marketing communities around a common goal.
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Join WFA inclusive marketing strategic partner, Creative Equals, for their signature inclusive marketing conference in London, RISE.
About WFA
We are the only global network for marketers
We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.
