Kunter Gunasti
Dr. Gunasti is a faculty member at the Marketing Department of Carson College of Business, Washington State University. He holds a PhD in marketing from PennState University along with a BSc in Engineering and an MBA in Finance. Kunter's research focuses on numerical cognition, branding, inference making and consumption experiences such as word of mouth and gift giving. His work has been published or forthcoming in premium outlets including the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, MIS Quarterly, Journal of Retailing, Marketing Letters, Journal fo Business Ethics, Journal of Business Research, among others. Dr. Gunasti was the recipient of Thomas Kinnear Award for the Best Article published in Journal of Public Policy and Marketing as well as the Emerald Literati Award for Highly Commended Article published in the European Journal of Marketing. He also received two American Marketing Association Best Paper Awards and the Advena World's Outstanding Speaker Award. He a member of the Editorial Review Board of Journal of Retailing. He currently teaches the Consumer Judgment and Decision-making course and the Public Policy and Marketing course at WSU. He was the recipient of WSU Outstanding Faculty Teaching award as well as the University of Connecticut Undergraduate Teaching Award.Current publications: Gunasti, K., Chen A., Cumulative Impact Neglect in Processing Sequential Changes, Journal of Consumer Psychology (forthcoming) Palmiera, M., Gunasti K., The Conflict Between Partnership and Fairness in the Decision of Whom to Help, Journal of Business Ethics (forthcoming) https://doi.org/10.1007/s10551-022-05068-3Wang, L., Gunasti, K., et al. Impact of Gamification on Perceptions of Word-of-Mouth Contributors and Actions of Word-of-Mouth Consumers, MIS Quarterly, 2020, December, 44(4), 1987-2012.Gunasti, K., Baskin, E. Is a $200 Nordstrom Gift Card Worth More or Less than a $200 GAP Gift Card? The Asymmetric Valuations of Luxury Gift Cards, Journal of Retailing, 2018, December, 94(4), 380-392. Gunasti, K., Ozcan, T. The Role of Scale-Induced Round Numbers and Goal Specificity on Goal Accomplishment Perceptions, Marketing Letters, 2019, 30, June, 207–217 Gunasti, K., Ozcan, T. Consumer Reactions to Round Numbers in Brand Names, Marketing Letters, 2016, 27(2), 309–322. Gunasti, K., Devezer, B., How Competitor Brands Affect Within-Brand Choice, Marketing Letters, 2016, December, 27(4), 715-727. Gunasti, K., Ross W. How and When Alpha-numeric Brands Affect Consumer Preferences, Journal of Marketing Research, 2010, December, 47 (6), 1177-92. Gunasti, K., Ross, W. How Inferences about Missing Attributes Decrease the Tendency to Defer Choice and Increase Purchase Probability,” Journal of Consumer Research, 2009, 35, 823-39.Gunasti, K., Ross, W. The Effects of Compensatory Inferences for Attributes On the Choice of Incomplete Product Options, Journal of Business Research, 2015, May, 68(5), 1136-44. Nguyen, H., Gunasti, K. Original Brands in Competition Against High Quality Copycats, European Journal of Marketing, 2018, 52 (7/8), 1574-97.Goldberg, M., Gunasti, K. Creating an Environment in Which Children and Youths are Encouraged to Eat a Healthier Diet, Journal of Public Policy
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