Creating compelling narratives that resonate with audiences has become essential for supplement brands looking to build trust and stand out in a competitive market. Research shows that stories are 22 times more memorable than facts alone, making storytelling a powerful tool for public relations in the supplement industry. Through authentic customer testimonials, founder origin stories, and emotionally-driven campaigns, supplement brands can forge deeper connections with their target audiences while establishing credibility and authority in the wellness space. This comprehensive guide examines proven storytelling strategies that supplement brands can implement in their PR efforts to drive engagement, build lasting relationships, and achieve business growth.

Customer transformation stories serve as persuasive social proof while creating relatable narratives that potential customers can see themselves in. These authentic accounts of real results help supplement brands overcome skepticism and build trust.

Water parks across the United States generate over $3 billion in annual revenue, making effective public relations strategies essential for success in this competitive industry. Modern visitors expect more than just water slides and wave pools – they want personalized, tech-enabled experiences that combine excitement with relaxation. Recent studies show that 73% of water park visitors research destinations online before visiting, making digital PR initiatives more important than ever. The integration of new technologies and wellness-focused amenities has become a driving force in water park marketing, with successful parks seeing up to 25% increases in visitor satisfaction through these innovations.

Virtual and augmented reality technologies are transforming how water parks engage with guests before, during, and after their visits. According to the International Association of Amusement Parks and Attractions (IAAPA), parks implementing AR/VR elements see an average 15% increase in guest engagement rates.

Skill-based gambling games represent a growing segment of the gaming industry, combining elements of player skill with monetary rewards. These games differ significantly from traditional chance-based gambling by putting control in players’ hands through competitive gameplay, strategic decision-making, and measurable improvement. Marketing professionals face unique challenges when promoting these games, as they must balance legal considerations with engaging content that highlights the skill-based nature of the games. Successful promotion requires a deep understanding of both the gaming industry and public relations strategies that effectively communicate the value proposition to potential players while maintaining regulatory compliance.

Skill-based gambling games occupy a distinct position in the gaming landscape. Unlike traditional slot machines or lottery games where outcomes depend entirely on chance, these games reward players based on their ability to master specific mechanics, strategies, and techniques. The games range from competitive card games and puzzle challenges to modified arcade-style experiences where players can win real money based on their performance.

Defense technology companies face strict regulations around exporting products, services, and technical data internationally. The International Traffic in Arms Regulations (ITAR) and Export Administration Regulations (EAR) create a complex web of requirements that organizations must follow. Public relations teams play a critical role in communicating these compliance obligations both internally and externally. According to the U.S. Department of Commerce’s Bureau of Industry and Security, export control violations resulted in over $1.2 billion in penalties in 2022, making effective compliance communication essential. This guide examines how PR professionals can partner with legal teams, develop strategic messaging, and educate stakeholders about export control requirements in the defense sector.

The foundation of effective defense tech PR around export controls starts with a clear understanding of the regulatory landscape. ITAR, administered by the U.S. Department of State’s Directorate of Defense Trade Controls (DDTC), controls the export and import of defense articles and services. The Commerce Department’s Bureau of Industry and Security (BIS) manages EAR, which regulates dual-use items that have both commercial and military applications.

The healthcare technology sector continues to grow at a rapid pace, with the global digital health market expected to reach $550.73 billion by 2027. Product launches in this space require careful planning and strategic execution to stand out in an increasingly competitive market. Medical device manufacturers, digital health startups, and established healthcare companies must navigate complex regulatory requirements while meeting the high expectations of healthcare providers and patients. A successful health tech product launch combines thorough market research, strategic planning, effective communication, and precise timing to create maximum impact and drive adoption.

Before diving into launch planning, companies must understand their target market thoroughly. According to a McKinsey report, 72% of successful product launches begin with comprehensive market research. This research should identify key stakeholders, including healthcare providers, administrators, patients, and payers. Understanding their pain points, needs, and decision-making processes forms the foundation of a successful launch strategy.

Ilisa Wirgin, Managing Partner and EVP of Beauty, Health & Wellness at 5WPR, attended BeautyMatter’s FutureFifty event this past Friday – a gathering that brought together forward-thinking minds shaping the future of the beauty and wellness industries. Hosted in partnership with BeautyMatter, this event was a hub of insight, innovation, and inspiration. Here are the top takeaways from the day.

Video marketing has become an essential tool for businesses looking to connect with their audiences in meaningful ways. Research shows that 86% of businesses now use video as a marketing tool, up from 63% in 2017, according to Wyzowl’s 2023 State of Video Marketing report. The same study reveals that 91% of marketers feel video is more important for brands in today’s digital landscape than ever before. With viewers retaining 95% of a message when watching it in video format compared to 10% when reading text, the power of video content cannot be understated. This comprehensive guide will walk you through the most effective video marketing strategies to increase engagement, covering everything from choosing the right video types to optimizing for YouTube and mastering live streaming.

Educational videos remain one of the most effective forms of video content. According to HubSpot, 73% of consumers prefer to learn about products or services through short videos. Tutorial videos, also known as how-to content, provide clear value to viewers while positioning your brand as an industry authority.