Canadian Journal of Latin American and Caribbean
Studies / Revue canadienne des études latinoaméricaines et caraïbes
ISSN: (Print) (Online) Journal homepage: https://www.tandfonline.com/loi/rclc20
The Cuban hustle: culture, politics, everyday life
by Sujatha Fernandes, Duke University Press, Durham, 2020, 184 pp., $24,95
(paperback), ISBN: 978-1478009641
Catia Dignard
To cite this article: Catia Dignard (2022) The Cuban hustle: culture, politics, everyday life,
Canadian Journal of Latin American and Caribbean Studies / Revue canadienne des études
latino-américaines et caraïbes, 47:2, 325-327, DOI: 10.1080/08263663.2022.2055331
To link to this article: https://doi.org/10.1080/08263663.2022.2055331
Published online: 01 Apr 2022.
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CANADIAN JOURNAL OF LATIN AMERICAN AND CARIBBEAN STUDIES
325
petroleum – represent a coexistence of energy uses that is not a question of developmental stages
but of environments and epistemologies. Taken together, these books add to the picture of how
Mexican society, culture and environments have evolved over time, along with our ways of
understanding them; both are indispensable to the literature on modern Mexico.
Amelia M. Kiddle
University of Calgary
akiddle@ucalgary.ca
© 2022 Amelia M. Kiddle
https://doi.org/10.1080/08263663.2022.2055343
The Cuban hustle: culture, politics, everyday life, by Sujatha Fernandes, Duke
University Press, Durham, 2020, 184 pp., $24,95 (paperback), ISBN: 978-1478009641
The Cuban Hustle: Culture, Politics, Everyday Life, by Sujatha Fernandes, consists of a series of 22
essays which stem from a 20-year period (1998–2017) of her visiting the island and documenting
“the sheer inventiveness of ordinary Cubans as they hustle not only to survive, but to create
meaning in a time of turmoil” (p. 2). The book revisits, in good measure, these dreaded years of the
so-called “Special Period”, before dealing with the post-Fidel years of “Normalization” (p. 83)
under Raúl Castro’s leadership and the Obama administration’s weakening of the Embargo, to
finally open a space of preliminary reflections with “Cuban Futures and the Trump Era”.
On first approach, one could wonder if all had not already been said about the hustle and bustle
in Cubans’ everyday lives and the cultural manifestations that arose from it during the 1990s. The
originality and pertinence of this series of essays lies precisely in the fact that the reader is led to
examine lesser-studied topics, social and cultural actors, often on a micro-level, and to steer away
from a Havana-centric and purely sociological angle. In fact, the wise words of Matanzas AfroCuban sculptor Augustín Drake, uttered at the beginning of her investigative journey, sets the stage
for the rest of the book: “When you are in one particular place, you can’t see some things [. . .] Often
just by moving, your vision clears” (p. 13). Accordingly, Fernandes makes us travel to the outskirts
of Havana, to Alamar, “The Capital of Rap”, to discuss the “backstage” elements of Cuba’s Hip Hop
culture, and then brings us to a small rural town in the Province of Pinar del Río, in which
successful community-based cultural initiatives around the food-processing factory La Conchita
and ceramics factory Fabrica Tejar are documented.
Although the rise of inequalities and its marked racialization in the 1990s justify many of
the essays’ focus on antiracist movements and black cultural expressions in music, visual arts
and film, topics dealt with extensively by scholarship specializing in this period, and thus the
inclusion of references to well-known and indispensable texts by historian Alejandro de la
Fuente and cultural critic Roberto Zurbano, the book also includes a piece on gender
inequalities, with a case study of the grass-roots initiative Magín, in its intent of filling
a void in “Feminist Organizing in Cuba”; an unequal battle against the State monopoly
represented by the Federation of Cuban Women (FMC). Furthermore, if analyzing films
such as Fresa y chocolate (1994) by Tomás Gutiérrez Alea (Titón) and La vida es silbar (1998)
by Fernando Pérez may constitute a passage obligé with regard to the still-taboo topics of race
and sexuality in Cuban society, Fernandes also includes a most interesting interview with the
late Daniel Díaz Torres on his highly controversial Alicia en el pueblo de Maravillas (1991),
the life span of which of four days in local theaters owes to its satirical portrait of Cuba’s
326
BOOK REVIEWS
socialist bureaucracy. This attention to oeuvres that have not been rehabilitated by the
benevolent hand of the global film industry echoes the scholarly and critical interest that
Titón’s relatively silenced Los sobrevivientes (1979) has only recently received.
Fernandes benefits us through her web of contacts, namely with former member of Magín,
Norma Guillard, to whom the work is dedicated, of an insider’s view on how Cuban cultural actors’
transnational links, while they afforded “a language” and means to voice their concerns more
widely about the rise of certain inequalities (p. 7), had their share of shortcomings. Whether AfroCuban or feminist activism, Fernandes demonstrates this uneasy “dance of promotion and
deflection” (p. 3) when facing the State, and transnational links’ own interests and logics. This
insider’s view also has the merit of focusing more on their day-to-day dealings with institutions and
their politics, rather than exclusively on sociological readings of Cuban cultural production.
Another of the book’s strengths is that due credit is given to social and cultural actors in the
1980s who paved the way to envision in a more critical stance of Cuban futures, although a space
for discussing the topics of race, sexuality and, in a lesser measure, gender inequalities, was afforded
in the 1990s by the island’s obligatory opening to global markets and then transnational cultural
and academic networks, following the demise of the Soviet Union. We can also appreciate the
author’s balanced approach, which invites us to “understand Cuba on its own terms” (p. 2). Cuban
social and cultural actors’ resilience is portrayed in a positive and productive light, instead of
islander-hustlers just waiting to “cash in” to the new possibilities opened by tourism and transnational networks. Without evacuating the effects of “fetishization of difference as a marketable
commodity for global consumers” (p. 6) on the more individualist turn in many artists’ careers,
Fernandes stresses the persistence well into the New Millennium of “collectivism, egalitarianism,
and voluntarism” (p. 3) and the belief in the transformational powers of social critique, while not
being “openly confrontational” (p. 7), as in the 1980s, in her “Public Art and Art Collectives in
Havana”, “Hairdressers of the World, Unite!” and “How Socially Engaged Activism is
Transforming Cuba” pieces. The author also exposes the modes and narratives which lead cultural
production and services from emerging content providers to “take on their own shape, oriented
towards the community” (p. 168), a guiding principle that permeates Fernandes’ analysis of the
Island’s Rap and Hip-Hop movements, that of the Paquete Semanal or “Weekly Packet” of mobile
varied sources of entertainment shared via hard drives and EcuRed, the Cuban version of
Wikipedia, as inventive context-specific responses to State-controlled media and limited access
to the Internet.
While the essays comprised in “Cultures of the Special Period” draw, in part, from the
author’s previous works, Cuba Represent! Cuban Arts, State Power, and the Making of New
Revolutionary Cultures (Fernandes 2006) and Close to the Edge: In Search of the Global Hip
Hop Generation (Fernandes 2011), affording more in-depth analysis and interviews, Parts II
and III are based on revised articles previously published in The Nation, NACLA Report on the
Americas, NY Times and the like, rendering these essays more accessible for the general
public. My only reservation would be the un-naming of poet Nicolás Guillén in the NY Times
piece (probably for editorial choices) when mentioning the revisiting of his 1964 poem
“Tengo” by the Cuban rap group Hermanos de Causa. Finally, with the shortening of the
“Trump Era”, the present Biden Administration and the reemergence of a more critical stance
and civil society mobilization galvanized around the San Isidro Movement, we can only look
forward to the author’s additional insight on Cuban society and cultural actors in this third
decade of the twenty-first century.
References
Díaz Torres, Daniel. 1991. Alicia en el pueblo de Maravillas. Havana: El Instituto Cubano del Arte e Industria
Cinematográficos.
CANADIAN JOURNAL OF LATIN AMERICAN AND CARIBBEAN STUDIES
327
Fernandes, Sujatha. 2006. Cuba Represent!: Cuban Arts, State Power, and the Making of New Revolutionary
Cultures. Durham, NC: Duke University Press.
Fernandes, Sujatha. 2011. Close to the Edge: In Search of the Global Hip Hop Generation. London: Verso.
Gutiérrez Alea, Tomás. 1979. Los sobrevivientes. Havana: El Instituto Cubano del Arte e Industria
Cinematográficos.
Gutiérrez Alea, Tomás, Juan Carlos Tabío, and Senel Paz. 1994. Fresa y chocolate [Strawberry and Chocolate].
Havana, Cuba: El Instituto Cubano del Arte e Industria Cinematográficos in coproduction with
Telemadrid . . . [et al.].
Pérez, Fernando. 1998. La vida es silbar. Havana: El Instituto Cubano del Arte e Industria Cinematográficos in
coproduction with Wanda Distribución de Filmes.
Catia Dignard
University of Toronto
catia.corriveau.dignard@mail.utoronto.ca
© 2022 Catia Dignard
https://doi.org/10.1080/08263663.2022.2055331
Constructing the Spanish Empire in Havana: state slavery in defense and
development, 1762–1835, by Evelyn P. Jennings, Baton Rouge, Louisiana State
University Press, 2020, 280 pp., US$45.00 (hardcover), ISBN 9780807173947
Scholars of colonial Cuba have rightly focused on wealthy Spanish and Creole plantation owners
exploiting the labor of enslaved Africans, but what they have often overlooked are the ways the
Spanish state recruited enslaved workers for various civil engineering and defense infrastructure
projects. Evelyn P. Jennings joins these two histories of bondage in Constructing the Spanish
Empire in Havana: State Slavery in Defense and Development, 1762–1835. Jennings follows the
transition in Cuba from an economy based on imperial service to sugar production by analyzing
coerced labor practices in Havana. Instead of assuming that commodity exports caused the
influx of enslaved Africans to the island, Jennings argues that Spain’s defensive measures in
response to various conflicts in the Atlantic was often the major motor driving slave imports
before the sugar boom of the early nineteenth century.
Constructing the Spanish Empire in Havana is primarily based on colonial bureaucratic
documents from archives in Spain and Cuba. Despite the many limitations of these sources,
Jennings still manages to offer a picture of state enslavement that balances slavery studies with
other Atlantic, imperial and global labor histories. Divided into five chapters, Jennings begins
her study by reviewing various forms of servitude in the Spanish world from 1492 to the end
of the 1600s. We learn that Spanish kings deployed enslaved peoples on the Iberian peninsula – primarily Muslims from North Africa – in military service, construction projects, ship
repairs and mining. Habsburg monarchs followed these same practices in the Caribbean as
the transatlantic slave trade of sub-Saharan Africans began to replace the Indigenous slave
trade in the 1540s. Jennings notes that Spain’s response to piracy and warfare with other
European powers led to several recurring patterns in Havana: frequent fortification efforts,
subsequent labor shortages and the strategic use of the king’s enslaved workers.
Chapters 2 and 3 look at the impact of warfare on defense in Cuba before and after the Seven
Years’ War (1756–1763). Bourbon monarchs sought to reinvigorate its navy and expand the
military role of Havana, which meant increasing its enslaved labor force. Jennings contends that
these defense projects had a far greater influence on the influx of the enslaved to Cuba than the
expansion of free trade and sugar production under British occupation. Put in other words, the