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4th Asia-Euro Conference 2012
in Tourism, Hospitality & Gastronomy
THE WAY FORWARD:
EXPLORING MULTIDISCIPLINARY APPROACHES
28 November – 1 December, 2012
Lakeside Campus, Taylor’s University, Subang Jaya, Malaysia
MISC005
INFLUENCE OF RECREATION SPECIALIZATION ON UNDERWATER BEHAVIOR: A CASE OF
PERHENTIAN ISLAND
Nurbaidura Salim
Universiti Sains Malaysia, Malaysia
Azizi Bahauddin
Universiti Sains Malaysia, Malaysia
Badaruddin Mohamed
Universiti Sains Malaysia, Malaysia
ABSTRACT
SCUBA diving activity is an increasing popular recreational activity that provides economic
benefits to the coastal communities. Various unique marine creatures and reefs attract divers
from all over the world leading to growing concern about coral damage. It is important to
manage diver behavior since there are many dive operators offer unlimited diving
packages, day and night diving from shore. Divers can minimize their impacts by practicing
responsible diving behaviors. The purpose of this study is to examine the relationship between
recreation specialization and diver’s underwater behavior in Perhentian Island. Data were
collected using pilot survey on 50 divers in Perhentian Island and in-depth interview with
several dive operators to support the findings. High skills and specialized divers tend not to
touch the reefs and collect the dead pieces of the corals than the less skill divers. The study
on diver underwater behavior is essential to encourage responsible SCUBA diving activity
among divers and longevity of the coral reefs.
Keywords: SCUBA Diving, Divers, Diving Skills, Underwater Behavior
INTRODUCTION
The uniqueness of coral reef ecosystems has led to various tourism activities such as scuba
diving and snorkeling. Scuba diving is one of the rapidly growing recreational activities which
act as an economic built for coastal communities. The popularity of scuba diving activity has
indirectly improved the tourism industry making it as one of the multibillion dollar industries.
Islanders perceive scuba diving activity as a business opportunity, where they tend to open
dive shops at places near to the dive sites and at the same time; boost up the tourism
industry at the tourist destination. Most of the coastal communities are socially and
economically dependent upon coral reef ecosystem. Recreational diving on corals has
increased for the past few decades due to a large number of tourists being trained,
increased interest and also access to remote coral reef areas (Davis & Tisdell, 1995).
According to PADI Diver Statistics (2010), there are about 135,000 certified divers and about
6,000 retail shops registered with PADI organization. Although dive tourism can offer
economic benefits to the coastal communities, the presence of divers may lead to the reefs
deterioration. As these figures and demand for dive tourism keep on increasing for the past
14 years, many environmentalist and academicians adduced their concerns over
deterioration of the marine environments (Ong & Musa, 2011; Stolk, Markwell, & Jenkins,
2007).
Divers play an important role in marine conservation as their active diving activities
may result in negative impacts to the ecology including coral reefs. Their presence may harm
the sustainability of coral reefs as some of the divers may touch, smash the coral reefs while
they loss their buoyancy control or even accidentally kick them with their fins. Rouphael and
Inglis in Barker & Robert (2004) state that fins caused most damage to the corals which then
followed by hands, knees and equipment measures. Divers may unintentionally damage the
corals and other reefs by breaking their skeletons and scrape their tissue. This scenario will
tragically affected the survival of reefs as they generally at least a year to grow by 1.5mm.
1
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How badly the ecology (in this context, reef ecosystems) will be affected, is literally depends
to the extent of divers’ underwater behavior (Musa, Seng, Thirumoorthi, & Abessi, 2011).
Inexperienced divers who dive less than 100 logged dives may be more likely to have
contacts with the corals compared to the experienced divers (Davis, Harriot, MacNamara,
Robert, & Austin, 1995). However, these damages can be reduced by proper diving
techniques. Skilled divers can reduce their impacts on coral reefs by moving into the water
with proper buoyancy and fin techniques. These basic techniques are essential to ensuring
not only the continued health of the corals but also the longevity of the diving activity.
Normative research provides one way in understanding the behavior of outdoor
recreation settings. Anderson and Loomis (2011) suggest that social norm may influence the
human behavior through the cognitive and emotional components of obligations and
sanction. They state that when recreation takes place especially in a sensitive environment,
for instance coral reefs ecosystem, understanding the shared norms of social group is
important since the collective behaviors have potential to impact the health of the corals
and longevity of the activity. Social norms can take place at various levels such as personal,
group, community and society. Anderson and Loomis (2011) give a good example in
understanding a normative belief as they stated that social norms may vary among groups
within the same recreational activity. For instance, in a study of normative beliefs among
skiers and snowboarders by Vaske, Dyar and Timmons (2004), it was found that highly skilled
skier (advanced skiers) tend to be more concerned about disagreeable behavior (conflicts)
of less skilled skiers. Therefore, in scuba diving context, it can be said that advanced divers
were more likely to notice disagreeable behaviors of other divers especially less skilled divers
(beginners). Presence of novice divers (beginners) could cause more contacts with the
corals rather than the high skilled divers (advanced) as they are the most skilled in terms of
diving experiences and underwater movement (Anderson & Loomis, 2011; Musa, et al., 2011;
Townsend, 2003). Therefore, a better understanding on how social norms differ among
subgroups of divers will assist the targeted management in conserving coral reefs. In this
study, recreational specialization theory is used to segmenting divers into meaningful
subgroups. This paper aims to examine the relationship between recreation specialization
and underwater behavior among divers visiting Perhentian Island.
LITERATURE REVIEW
Recreation Specialization
Recreational specialization as suggested by Bryan (1977) is defined as “a continuum of
behavior from the general to the particular, reflected by equipment and skills used in the
sport, and activity setting preferences.” Within the range, individuals may be categorized
from novice to the specialist. Bryan in his research classified trout fishermen into four range of
groups based on their equipments, skills used and preferences for specific recreation settings.
Groups ranged from the least specialized “occasional fishermen,” to generalists “technique
specialized” and highly specialized “technique-setting specialists”. Variations among
recreationist reflect differences based on their prior experiences and commitment given to
that particular activity. Bryan tested the concept of recreation specialization as he observed
the anglers (respondents) by using developmental approach to describe their involvement in
a recreational activity whereby individuals improved from low to high specialization over
time accompanied by increasing experience and commitment to the activity. When
individuals become specialized, they gain knowledge about an activity which then
translated into more complex representations about the activity (McFarlane, 2004). This is
quite similar to Bryan’s conceptualization whereby he stated that as progression occurs,
one’s attitudes shift from a consumptive orientation to preservation and users prefer more
natural conditions with less management intervention.
Various studies about recreation specialization theory have been conducted
(Anderson & Loomis, 2011; Bryan, 1977; McFarlane, 2004; Thapa, Graefe, & Meyer, 2005;
Wöran & Arnberger, 2012) and applied to a number of various activity such as snowboarding
(Vaske, et al., 2004), camping (McFarlane, 2004), scuba diving (Anderson & Loomis, 2011)
2
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Lakeside Campus, Taylor’s University, Subang Jaya, Malaysia
and hiking (Wöran & Arnberger, 2012). In the study of Julian Rock, Eastern Australia (Harriot,
Davis, & Banks, 1997), number of contacts decline with the increasing diver experience and
there was a trend towards fewer contacts with advanced diver training. Likewise,
experienced recreationist tend to have better skills than beginners (inexperienced
recreationist), are more focused on the activity they involved and at the same time, they are
less tolerant of goal interference by another’s behavior (Jacob & Schreyer, 1980).
Recreation specialization is a linear hierarchical progression whereby group members
(from beginners to experts) in a particular activity can be ordered based on a few
characteristics: (1) level of experience, (2) individual’s skill, (3) relationships, (4) equipment
use, (5) orientation and (6) commitment towards the given activity (Thapa, et al., 2005;
Unruh, 1979). Therefore, Ditton re-conceptualized recreation specialization as “a process by
which recreation sub worlds and the subsequent ordered segment and intersect into new
recreation sub worlds and their members along a continuum”. Previous research on level of
specialization suggests that increase in activity involvement (by the recreationists) lead to
more positive attitudes toward environmental concerns. For instance, anglers with high level
of specialization tend to be much committed towards environmental conservation issues
(Thapa, et al., 2005). In the context of scuba divers, Todd in Thapa, et al., (2005) stated that
specialization components such as skills, commitment, experience, participation, amateur or
professional development, knowledge and equipment increased from beginners to experts
and then decreased for former experts (postexperts). Experience in an activity could range
from that of “having little understanding” to being a “knowledgeable expert”. In the context
of scuba divers, advanced divers (high experienced recreationist) may recognize the name
of some underwater species than beginners.
Ditton et.al in Anderson and Loomis (2011) suggested that more specialized
recreationists will want to see their activity continue in a good quality way into the future.
Scuba divers, for example, will definitely want the dive tourism to continue to grow so that
they can dive sustainably. Therefore, most of the specialized recreationists are more likely to
support the rules, norms and procedures associated with the given activity to ensure future
participation. This proposition was supported in a study of Florida divers where level of
specialization was positively related to marine-based environmental knowledge.
Proenvironmental behavior was more common for specialized divers because they are more
supportive of management practices that shall reduce the environmental impacts on the
natural resources (Thapa, et al., 2005).
Conceptual Framework
Based on the theory of recreation specialization as discussed in the literature review, it is
expected that more specialized recreationists tend to follow the rules, norms and procedures
while diving to ensure that the coral reef diving continues in the future. At the same time, as
they become more specialized from beginners (less skilled diver) to advanced divers (high
skilled diver), they tend to give more commitment towards sustainable diving activity as they
will want to preserve the survival of uniquely underwater marine life. In the context of scuba
diving on coral reefs, the future of diving activity is largely dependent on the health of coral
reef resources; a factor that is influenced by divers behavior.
METHODOLOGY
This study involves 50 randomly selected respondents through pilot survey and informal
interviews with the owners of the dive shops. 6 dive shops were selected in this survey and
appointments to conduct interviews with the owners were made before arriving at the dive
shops. The selected dive shops are located in Perhentian Besar Island such Pasir Panjang,
Coral View Island and Coral Bay Island. Interviews with owners of the dive shops took about
30 minutes to 1 hour. The questionnaire consisted of several sections which includes the
measurement of the following variables: diving attitude, underwater behavior, recreation
specialization and demographic profile. Only English questionnaires were provided in this
3
4th Asia-Euro Conference 2012
in Tourism, Hospitality & Gastronomy
THE WAY FORWARD:
EXPLORING MULTIDISCIPLINARY APPROACHES
28 November – 1 December, 2012
Lakeside Campus, Taylor’s University, Subang Jaya, Malaysia
study. The sections consisted of personality of scuba divers (Part A), awareness (Part B), level
of experience (Part C) and demographic profile (Part D).
Permission was requested from the dive shop owners whether the survey can be
conducted before distributing the questionnaires to the respondents. Questionnaires were
randomly distributed to the divers in the dive shops. Divers who had just got back from diving
were also asked to participate in the pilot survey. There are some respondents who refused
to answer the questionnaires while some respondents gave good feedbacks during the
conducted survey.
FINDINGS
A total of 50 divers were approached during in-person intercepts in the Perhentian Island. The
respondents were firstly asked whether they would like to participate in the survey. Out of 50
questionnaires distributed, only 45 questionnaires are valid.
Demographic Profile
Table 1 shows the demographic profile of the divers in Perhentian Island. The vast majority of
the respondents are male (71.1%) while female constituted 28.9%. Divers between 20 and 27
years old made up 57.8% of the total respondents. This is followed by 35.6% of those between
28 and 35 years old and 4.4% between 36 and 43 years old. With regards to ethnicity, others
ethnicity made up the majority respondents (66.7%), followed by Malay and Chinese
ethnicity with 20.0% and 11.1% respectively. Since others ethnicity made up the most
respondents, most of them were from Europe, Oceania, North America and Middle East with
53.3%, 6.7 % and 4.4% respectively. On the other hand, Malaysian divers constituted 31.1%.
Educational background was not included in the table since all respondents were graduates
from universities (100%).
………………………………………………………………………………………………………………………
Table 1
………………………………………………………………………………………………………………………
Divers’ Experience
A total of 22 respondents (48.9%) have been involved in scuba diving activity between 1 and
5 years. Those involved in 6-10 years and more than 11 years represented 22.2% and 6.6%
respectively. Four levels of scuba diving certificates were measured and most respondents
were at Open Water Certification and Advanced Certification (31.1%). These were followed
by Dive Master Certification (24.4%) and Dive Instructor Certification (13.3%). In terms selfrating experience, majority of divers (35.6%) rated themselves as expert level. This is followed
by 33.3 % who rated themselves as beginners and 31.1% as intermediate divers. With regards
to total diving trips, majority respondents made less than 50 dive trips (53.3%) while 22.2%
respondents made more than 201 dive trips. Those who made less than 50 dive trips were
among open water divers and advanced divers. On the other hand, divers with more than
100 dives were among dive masters and dive instructors. Based on the literature review,
divers with less than 100 dives were classified as inexperienced divers (62.2%) while those with
more than 100 dives were classified as experienced divers (37.8%). Based on a research
conducted by Davis, et.al, (1995) and personal interviews with dive masters in Perhentian
Island, inexperienced divers are more likely to make contacts with corals, tend to loss
buoyancy control, touched corals with their hands and took pieces of dead corals than
experienced divers (dive master and dive instructor). Experience divers are more confident
with themselves while diving than inexperience divers.
………………………………………………………………………………………………………………………
Table 2
………………………………………………………………………………………………………………………
4
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Diver behavior obligations and level of specialization
The mean scored for all behavior sanctions were relatively high (range from 3.20 to 4.62). This
clearly indicates that divers would feel moderately or very embarrassed if seen engaging in
any of the behavior sanctions as in Table 3. Item “broke off pieces of live corals” scored the
highest mean score (mean = 4.62, SD = 0.747) as divers reported that they would feel very
embarrassed to touch and break any live corals while diving. On the other hand, divers
would feel moderately embarrassed to lost buoyancy control while diving. Experience divers
(37.8%) answered 5 = “extremely embarrassed” in a 1-5 scale if they lost buoyancy control
while diving. Divers reported that they would feel very to extremely embarrassed (mean
values between 4 to 5) if seen engaging in two of nine behaviors, while other behaviors
would lead to moderately high embarrassment levels.
Based on one-way ANOVA, diver norms did not differ by specialization level
(beginner, intermediate and advance) for all of behavior items except for “losing buoyancy
control” and “touch marine mammals”. The results showed that there are significant
differences between beginner and expert and between expert and intermediate divers in
terms of buoyancy control (F= 5.745, p = 0.006). The result is expected as experienced divers
(advanced divers) are less likely to have contacts with corals than inexperienced divers
(beginners) (Musa, et al., 2011). There is also a significant different between experts and
beginners in terms of touching the marine mammals (F=5.096, p=0.011). Expert divers
perceive diving as an activity to observe the untouched underwater nature without touching
or disturbing their ecosystem.
Table 4 shows divers’ perceptions towards contacts between divers and corals based
on priority. Divers reported that contacts between divers and corals usually happened when
an individual has poor buoyancy control and fin techniques (mean = 4.41, SD = 0.658). This
situation usually happened among the first-timers or beginners since they have less selfconfidence and easily get panicked (mean = 3.48, SD = 1.110) when they do their first dive.
Besides that, poor swimming techniques (mean = 4.07, SD = 0.818) also led to contacts
between divers and coral reefs.
………………………………………………………………………………………………………………………
Table 3
………………………………………………………………………………………………………………………
………………………………………………………………………………………………………………………
Table 4
………………………………………………………………………………………………………………………
CONCLUSION
The sustainability of diving in corals ecosystem are largely dependent on the continued
health of the reef resources. While diving tourism provide economic benefits to the islander,
divers may also indirectly impact corals through their underwater behaviors. In general, divers
in Perhentian Island felt obligated to engage in behaviors that would protect coral reef
resources. The highest level of behavior obligations was associated with three behaviors that
would impact coral reefs is: [not] break pieces of live corals, [not] left garbage on the sea
floor and [not] remove shells from a reef. Even when moderated by the behavior of telling
others not to touch corals or lost buoyancy control, these behaviors emerged among the
strongest obligations. Divers indicated that they would feel very embarrassed if they break off
pieces of live corals, purposely left garbage on the sea floor, take pieces of dead corals and
remove shell from a reef.
When behavior sanctions were compared by level of specialization, there are a few
differences emerged among divers. Measures of diver obligations resulted in two behaviors
that differ by diver specialization level with high embarrassment for losing buoyancy control
and touching marine mammals greater among more specialized divers (expert diver). These
behavioral obligation obligations varied in the direction predicted by the theory of
specialization (Anderson & Loomis, 2011). However, it should be noted that the magnitude of
5
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in Tourism, Hospitality & Gastronomy
THE WAY FORWARD:
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Lakeside Campus, Taylor’s University, Subang Jaya, Malaysia
these differences was small. As these findings support specialization theory, the influence of
specialization on social norms may be relatively small in the context of diving.
Although this study only focused on Perhentian Island, the findings are likely
applicable to other islands in Malaysia where recreation activities occurs in the sensitive
ecological environment. Responsible diving behaviors are important to protect coral
longevity. As this study on used a pilot survey, the next data collection should be more
precise and covered other behavior obligations that measure diver underwater behavior.
Future study may want to explore irresponsible underwater behaviors among divers.
ACKNOWLEDGEMENT
The authors would like to extend their appreciation to the Universiti Sains Malaysia for the
Research University Grant entitled 'Tourism Capacity and Impact Studies' [Grant No.
1001/PTS/8660011] that makes this study and paper possible.
REFERENCES
Anderson, L. E., & Loomis, D. K. (2011). SCUBA Diver Specialization and Behavior Norms at
Coral Reefs. Coastal Management, 39(5), 478-491. doi: 10.1080/08920753.2011.598813
Barker, N. H. L., & Roberts, C. M. (2004). Scuba diver behaviour and the management of
diving impacts on coral reefs. Biological Conservation, 120(4), 481-489. doi:
10.1016/j.biocon.2004.03.021
Bryan, H. (1977). Leisure value systems and recreational specialization: The case of trout
fishermen. Journal of Leisure Research 22, 233-257
Davis, D., Harriot, V. J., MacNamara, C., Robert, L., & Austin, S. (1995). Conflicts in marine
protected area: scuba divers, economics, ecology and management in Julian Rocks
Aquatic Reserve. Australian Parks and Leisure, 31(1), 29-35.
Davis, D., & Tisdell, C. (1995). Recreational scuba-diving and carrying capacity in marine
protected areas. Ocean & Coastal Management, 26(1), 19-40. doi: 10.1016/09645691(95)00004-l
Harriot, V. J., Davis, D., & Banks, S. A. (1997). Recreational Diving and Its Impact in Marine
Protected Areas in Eastern Australia A Journal of the Human Environment (Vol. 26, pp.
173-179). Stockholm: Royal Swedish Academy of Science
Jacob, G. R., & Schreyer, R. (1980). Conflict in Outdoor Recreation: A Theoritical Perspective
Journal of Leisure Research, 12(4), 368-380.
McFarlane, B. L. (2004). Recreation Specialization and Site Choice Among Vehicle-Based
Campers. Leisure Sciences, 26(3), 309-322. doi: 10.1080/01490400490461981
Musa, G., Seng, W. T., Thirumoorthi, T., & Abessi, M. (2011). The Influence of Scuba Divers'
Personality, Experience, and Demographic Profile on their Underwater Behavior.
Tourism in Marine Environments, 7(1), 1-14. doi: 10.3727/154427310x12826772784757
Ong, T. F., & Musa, G. (2011). SCUBA divers' underwater responsible behaviour: can
environmental concern and divers' attitude make a difference? Current Issues in
Tourism, 1-23. doi: 10.1080/13683500.2011.604407
PADI Diver Statistics. (2010). PADI Worldwide Membership History Retrieved July 16, 2012, from
http://www.padi.com/scuba/uploadedFiles/2010%20WW%20Statistics.pdf
Stolk, P., Markwell, K., & Jenkins, J. M. (2007). Artificial Reefs as Recreational Scuba Diving
Resources: A Critical Review of Research. Journal of Sustainable Tourism, 15(4), 331-350.
doi: 10.2167/jost651.0
Thapa, B., Graefe, A. R., & Meyer, L. A. (2005). Moderator and Mediator Effects of Scuba
Diving
Specialization
on
Marine-Based
Environmental
Knowledge-Behavior
Contingency. The Journal of Environmental Education, 37(1), 53-67. doi:
10.3200/joee.37.1.53-68
Townsend, C. (2003). Marine Ecotourism through Education : A Case Study of Divers in British
Virgin Islands In J. C. Wilson & B. Garrod (Eds.), Marine Ecotourism: Issues and
Experiences Sydney Channel View Publication
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4th Asia-Euro Conference 2012
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THE WAY FORWARD:
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Unruh, D. R. (1979). Characteristics And Types Of Participation In Social Worlds. Symbolic
Interaction, 2(2), 115-130. doi: 10.1525/si.1979.2.2.115
Vaske, J., Dyar, R., & Timmons, N. (2004). Skill Level and Recreation Conflict among Skiers and
Snowboarders
Leisure
Sciences,
26,
215-225.
Retrieved
from
http://www.educ.uidaho.edu/dpaul/ED584Fall2009/vaske%20j%202004.pdf
doi:10.1080/01490400490432145
Wöran, B., & Arnberger, A. (2012). Exploring Relationships Between Recreation Specialization,
Restorative Environments and Mountain Hikers’ Flow Experience. Leisure Sciences, 34(2),
95-114. doi: 10.1080/01490400.2012.652502
APPENDICES
Table 1: Demographic Profile
Category
Gender
Category Name
Male
Female
Frequency
32
13
Percentage (%)
71.1
28.9
Age
20-27 years old
28-35 years old
36-43 years old
44 years old and
above
26
16
2
1
57.8
35.6
4.4
2.2
Ethnicity
Malay
Chinese
Indian
Others
9
5
1
30
20.0
11.1
2.2
66.7
Origin
Malaysia
North America
Europe
Middle East
Oceania
14
2
24
2
3
31.1
4.4
53.3
4.4
6.7
Table 2: Divers’ experience
Category
Involvement in scuba diving
activity
Category Name
Frequency
Percentage (%)
Less than 1 year
1-5 years
6-10 years
More than 11
years
10
22
10
3
22.2
48.9
22.2
6.6
Level of diving certificate
Open Water
Advanced
Dive Master
Dive Instructor
14
14
11
6
31.1
31.1
24.4
13.3
Beginner
Intermediate
Expert
15
14
16
33.3
31.1
35.6
Divers level
7
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Total diving trips
Less than 50
51-100
101-150
151-200
201 and above
24
4
3
4
10
53.3
8.9
6.7
8.9
22.2
Table 3: Diver behavior obligations
Variables
Lost buoyancy control
Touch corals with hands
Took pieces of dead corals
Touch marine mammals
Left garbage on the sea floor
Broke off pieces of live corals
Feed fish
Removed shell from a reef
Knowingly anchor a boat
Mean*
3.20
3.76
4.04
3.89
4.56
4.62
3.53
4.07
3.93
SD
1.307
1.190
1.147
1.125
0.918
0.747
1.424
1.156
1.280
n
45
45
45
44
45
45
45
45
43
*Mean scores are based on a 1-5 scale, with the categories 1=”not embarrassed at all”, 2 = “slightly
embarrassed”, 3 = “moderately embarrassed”, 4 = “very embarrassed” and 5 = “extremely embarrassed”.
Answers given in response to the statement “On the scale of 1-5, imagine that you did the following at a
coral reef and others saw you. How embarrassed would you feel?”
Table 4: Diver perception on contact between divers and corals based on priority
Variables
When divers are panicked
Poor swimming techniques
Poor buoyancy control & fin technique
Incorrect weighting
Ignorance about coral conservation
Underwater photography
Walking on the corals
Mean*
3.48
4.07
4.41
3.68
4.00
2.93
3.82
SD
1.110
0. 818
0.658
0.934
1.220
1.149
1.369
n
44
44
44
44
44
44
44
*Mean scores are based on a 1-5 scale, with the categories 1=”not a priority”, 2 = “low priority”, 3 =
“medium priority”, 4 = “high priority” and 5 = “essential”. Answers given in response to the statement
“On the scale of 1-5, based on your priority, when usually the contact between divers and corals
happened?”
8