COM 8310 001: New Media
Instructor Dr. Kathleen F. Oswald
E-mail: Kathleen.oswald@villanova.edu
Office: TBA; hours by appointment
Spring 2015
Class Room: Garey Hall 030A
Time: H 6:30 – 9:30
Course Catalog Description
Examines communication technology from the multiple perspectives of technology, markets and policy.
This Semester
We will begin with a historical look at new media by examining “old” media when they were new. We will
next spend time working with relevant new media theories before engaging more specifically with current
issues including wearable technologies, smart technologies, datafication, and cyberwar as you develop
your own new media project.
My Teaching Philosophy and Expectations
I see teaching as an instructor responsibility to facilitate learning, provide relevant resources and
strategies, and empower students to apply what they have learned beyond the classroom. I believe
learning is an active role that requires an investment on the part of the student. I expect students to come
to class prepared, contribute to class discussion, have a positive attitude about the course, and act
respectfully toward their classmates.
Course Objectives
By the end of this course, you will have the opportunity to:
Read significant theoretical works that address the central questions of the course
Study the historical relationship between communication technology and society
Interrogate the relationship between technology and culture
Apply insights from course participation to the contemporary media environment
Engage in lively and informed discussions in a seminar setting
Further develop critical thinking, reading, writing, and speaking skills
Propose and pursue an individual critical/theoretical/creative/strategic project that extends
beyond the course content
Course Materials
Carey, J. (2008). Communication as Culture: Essays on Media and Society. Routledge.
Mattelart, A. (2000). Networking the World 1794-2000. University of Minnesota Press:
Minneapolis, London.
You will be responsible for reading Wired magazine throughout the course.
Additional materials will be provided electronically via Blackboard.
Recommended
Williams, R. (2003). Television: Technology and Cultural Form. Routledge.
Graded components:
Responses (x5)
Final Paper
Article presentation
Class Participation/ Presentations
35%
35%
10%
20%
GRADED COMPONENTS
Reading Responses (35%)
The ability to summarize, evaluate, respond to, and incorporate what you read into your own thinking is
important to your success in this course. To that end, a reading response will be due for five of the
perspectives we cover. There are six opportunities to submit a response, so if one unit does not inspire
you, skip that week. The following questions will be considered in evaluating this work:
Does the paper briefly and purposefully summarize significant aspects of the reading(s)?
Does the paper demonstrate an appreciation of (even in the absence of a complete
understanding of or sympathy for the author(s)’s purpose(s) and goal(s)?
Does the paper offer some evidence of critical thinking, synthesis, application, questioning, or
other ‘higher-level’ cognition?
Responses are presented in class and are due on the same date as the readings to which they respond.
Participation and in-class presentations (20%).
I want you to come to class ready to discuss and stay engaged. I have made a point to not assign more
reading than is reasonable for a course at the graduate level: I expect you will have time to read it, think
about it, and contribute to the quality of our mutual experience. This grade also covers oral presentations
of reading responses. On various occasions, you will be asked to do additional presentations.
Article Presentation (10%)
Toward the end of the semester, you will prepare a one-page handout and five minute presentation on an
academic research article that relates to course material to that point in the semester – hopefully it is
relevant to your final project as well!
Final Project (35%)
The final project will consist of a seminar paper (15-20 pages) that represents graduate-level research—
or its equivalent. Undertaking a project other than the traditional research paper is welcomed, but needs
to be discussed with me prior to its undertaking. The final project should draw on concepts, controversies,
and trends explored in the course reading, but should extend or expand on these in substantive ways.
The work should be original, but may be critical, theoretical, strategic, or applied. Your research will be
presented to the class and is due the last day of class. If you find yourself unable to meet this deadline,
please see me as soon as possible about accommodations.
REQUIREMENTS FOR WRITTEN WORK
Graded assignments are due on Blackboard by 6:30 p.m. for the day they are listed.
Your work should be typed in a legible font at a reasonable size. 1” margins, double spaced.
Include your name, the course title, the date and the assignment # at the top of the page.
Edit and proofread everything before you turn it in. Clear writing = clear ideas.
All sources quoted or referenced should be cited in text using a consistent style (APA is standard for
communication) and should be accompanied by a list of works cited at the end of the paper.
ACADEMIC INTEGRITY
I expect that all work in this class is your work. I take plagiarism very seriously. If you have a question
about how to properly credit a source, please ask in class or contact me. If a student is charged with
academic dishonesty and found to be in violation, disciplinary action will be taken according to the
Academic Integrity Policy. Students are responsible for knowing the rules governing the use of another's
work or materials and for acknowledging and documenting the source appropriately. This policy can be
found in the Villanova University Student Handbook.
GRADING SCALE
Excellent work (A) goes far beyond expectations and basic requirements in every respect; demonstrates
profound grasp of material; evidences a clear effort to rigorously apply itself to the realization of its stated
ends; ideas are clearly developed and artfully expressed; develops arguments that are perspicuous and
all its claims are well supported; observations are truly insightful.
Good work (A-/B+) extends beyond basic expectations and requirements in some important respects;
demonstrates an adequate or even superior grasp of material; evidences a serious effort to realize stated
goals or purpose; articulates ideas clearly; develops arguments that are clear and well-supported.
Average work (B/B-) meets basic expectations and requirements; demonstrates familiarity with the
material, but may fail to address important aspects thereof; attempts and may realize stated purpose and
goals for the most part, but these may be unclear or lacking in ambition or scope; expresses ideas in a
manner characterized by lapses in clarity and precision, or may require undue efforts on the part of the
reader; offers arguments are mostly clear but may begin to strain credibility.
Failing work (≥C+) fails to meet even the basic minimum requirements; is deficient with respect to
understanding of material, rigor, argument, or expression; “insights” are superficial, obvious or simply
leave the reader incredulous; fails to state clearly its goals, fails to pursue its purpose to conclusion.
COURSE POLICIES
Attendance
I expect that you will attend all class meetings, as we have a great deal of material to cover. If you are not
present when I call roll, you will be marked as absent. If you arrive late, inform me at the end of class and
I will change your absence to a late. Two lates = one absence. If you must miss class for any reason, it is
your responsibility to find out what you missed and/or make arrangements to complete any missed work.
Unexcused Absences
You are granted one unexcused absence without penalty. Additional unexcused absences result
in a half letter grade deduction in your final grade each.
Excused Absences
Anticipated absences must be cleared with the instructor before the absence. Emergency
absences (medical emergency, family death or illness) must be documented appropriately and
reported to the instructor as soon as possible.
Make-up work and Late work
Late papers and projects will be accepted, but a penalty of 10% of the total project will be assessed
every day that the work is late. Papers turned in early because of anticipated absences will be gladly
accepted. Presentations can not be made up in the case of unexcused absences.
Distractions
Distractions include texting/chatting on your cellphone, browsing the web or playing games on your laptop
or phone, having a side conversation while a classmate or I am speaking, and anything else that manners
dictate is rude. I do not think that this will be a problem, but if it is, it will count as a deduction from your
participation score (as being a distraction is a negative kind of participation).
Americans with Disabilities Act (ADA)
It is the policy of Villanova to make reasonable academic accommodations for qualified individuals with
disabilities. If you are a person with a disability please contact me after class or during office hours and
make arrangements to register with the Learning Support Office by contacting 610-519-5636 or at
nancy.mott@villanova.edu as soon as possible. Registration is needed in order to receive
accommodations.
COURSE SCHEDULE
DISCLAIMER: Schedule subject to change in response to students’ needs, interests, or other forces of
nature. In the event that changes are made, you will be notified in class or via the class email list.
Week One
What is New Media?
January 15
Gitelman, L. & Pingree, G. (2003). “Introduction: What’s New About New
Media?” In L. Gitelman and G. Pingree Eds. New Media, 1740–1915,
pp. xi – xxii. Cambridge, MA: MIT Press.
Kittler, F. (1996, July 30). The history of communication media. CTHEORY,
Article ga114.
Carey, J. (1989). A Cultural Approach to Communication. In In J. Carey,
Communication as Culture. Boston: Unwin Hyman.
Prepare for discussion: Be prepared to introduce yourself, discuss what you
hope to get out of the class, how it connects with your career goals.
Week Two
Old New Media: Recording, Transmission, Logistics
January 22
Sterne, J. (2001). A Machine to Hear for Them: On the Very Possibility of
Sound's Reproduction. Cultural Studies 15(2) 259-294.
Carey, J. (1989, 2009). Technology and Ideology: The Case of the Telegraph.
In James W. Carey, Communication as Culture: Essays on Media and
Society, Revised Edition, pp. 155–177
Peters, J. D. (2013) Calendar, Clock, Tower. In J. Stolow (Ed.) Deus in
Machina: Religion and Technology in Historical Perspective (pp. 2542) New York: Fordham University Press, 2013.
**Reading Response**
Week Three
Theories of New Media
January 29
Manovich, L. (2002). The Language of New Media. Cambridge, MA: MIT
Press. Chapter 1, p. 18 – 61.
Bolter, J. & Grusin, R. (2000) Remediation: Understanding new media.
Cambridge, MA: MIT Press. Introduction and Chapter 1. p. 2 – 50
**Reading Response**
Week Four
Networking the World
February 5
Mattelart, A. (2000). Networking the World 1794-2000. University of Minnesota
Press: Minneapolis, London.
**Reading Response**
Week Five
The Technological Sublime
February 12
Carey, J. & Quirk, J. (1970/2009). "Mythos of the Electronic Revolution." In J.
Carey Ed. Communication as Culture: Essays on Media and Society.
Revised. New York: Routledge 87-108.
Carey, J. & Quirk, J. (1973/2009). "The History of the Future." In J. Carey Ed.
Communication as Culture: Essays on Media and Society. Revised.
New York: Routledge, 2009. 133-152.
Carey, J. (2005). Historical pragmatism and the internet. New Media & Society
7(4), 443- 455.
Martschukat, J. (2002). "The Art of Killing by Electricity": The Sublime and the
Electric Chair. The Journal of American History, 89(3) p. 900-921.
Week Six
Data
February 19
Ackoff, R. (1989). "From Data to Wisdom". Journal of Applied Systems
Analysis 16: 3–9.
Hey, J. (2004). The Data, Information, Knowledge, Wisdom Chain: The
Metaphorical link. Published by the Intergovernmental Oceanographic
Commission (UNESCO)
Boyd, d. & Crawford, K. (2012): Critical questions for big data. Information,
Communication & Society, 15(5), 662-679
Crawford, K. & Schultz, J. (2013). Big Data and Due Process: Toward a
Framework to Redress Predictive Privacy Harms (working paper).
Public Law and Legal Theory Research Paper Series (13-64). New
York University School of Law.
**Reading Response**
Week Seven
Information
February 26
Gleick, J. (2011). The Information: A History, a Theory, a Flood. New York:
Pantheon Books. Selections.
Virilo, P. (1998/2005). The Information Bomb. Verso: London and New York.
Ch 12-14, pp. 107 – 145.
Sholle, D. (1999). “What is Information? The Flow of Bits and the Control of
Chaos.” Delivered at the international Media in Transition Conference,
October 8-10, 1999, Massachusetts Institute of Technology. Available
at: http://web.mit.edu/comm-forum/papers/sholle.html
**Reading Response**
Week Eight
SPRING BREAK
March 5
Spring Break – no class
Week Nine
Mobility
March 12
Williams, R. (2003). “The Technology and the Society” (p. 1-25) in R. Williams
Television: Technology, and cultural form. New York: Routledge.
McShane, C. (1999). The Origins and Globalization of Traffic Control Signals.
Journal of Urban History, 25(3) 379-404.
Norton, P. (2008). Fighting Traffic: The Dawn of the Motor Age in the American
City. Caimbridge, MA.: MIT Press. (Chapter 2)
Packer, J. & Oswald, K. F. (2010). From Windscreen to Widescreen:
Screening Technologies and Mobile Communication. The
Communication Review 13(4) 309-339.
Week Ten
Control
March 19
Deleuze, G. (1997). Postscript on control societies. In G. Deleuze
Negotiations: 1972-1990 (pp. 177-182). New York: Columbia
University Press.
Bradley, D. A. (2004). Dimensions vary: Technology, space and power in the
20th century office. TOPIA: Canadian Journal of Cultural Studies, 11,
67-82.
Bratich, J. Z. (2006). Nothing is left alone for too long: Reality programming
and control society subjects. Journal of Communication Inquiry, 30(1)
65-83.
Rose, N. (2000). Government and control. The British Journal of Criminology,
40, 321-339.
**Reading Response**
Week Eleven
New Media Case Example:
March 26
This week we will choose a new media technology to examine as a class.
Rather than choose one in advance of getting to know you all, I figure we can
decide on a specific tech to examine as class progresses. Let’s come to a
consensus on this before spring break. Here are a few ideas:
Television
Cyberwarfare
Autonomous Vehicles
Smartphones
Wearable technologies
Something else
Week Twelve
EASTER RECESS
April 2
Easter Recess - No Class
Please take time over the break to think about your final projects (you will have
to pitch your idea next week). Choose something that relates to your
academic/career interests and the material we have covered in class.
Week Thirteen
Article Presentation/ Project Outline Presentation
April 9
This week, find an article that aligns with your interests in the course and
prepare a one-page handout that summarizes the article, discusses the
relevant points, and connects to course material. This can be a book, chapter,
or academic article that you might use as a resource for your final paper.
You will also give a 2-3 minute presentation of your concept for the final paper.
Remember to ask questions and provide feedback for classmates.
Week Fourteen
TBD/FLEX
April 16
We will decide what we are doing this week before Easter Break, or this will be
the flex day in the schedule due to snow/extreme weather.
Week Fifteen
Last Lecture
April 23
We will decide on the topic of the last lecture mid-semester based on student
interest and research areas. This is something I do every semester, and it is
often my favorite class of the semester! I look forward to getting to know you!
Some ideas:
New media and transportation (smart transportation)
New media imaginaries (science fiction)
New media in back in the day
Rebooting old media as new
Use of new media in terrorism and warfare
I am looking forward to having a fantastic last class with you!
Week Sixteen
FINAL PRESENTATIONS
April 30
We will determine the format and scheduling of final presentations at the end
of the semester depending on class size and project type.
Let me know what you think about creating digital presentations – websites,
infographics, online videos – in addition to/ in lieu of traditional presentations.