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Towards a Cross Cultural Society; from ethnicity to design, “narrative” heritage drives innovation

Towards a Cross Cultural Society; from ethnicity to design, “narrative” heritage drives innovation

Francesco Galli
Abstract
The paper focuses on the territorial dimension of the project, which is meant to be a resource for the development and support of local economies, helping them to increase the value of their cultural identity and their creativity design process as well as production’s know how. Last August a team of designer from School of Design of Politecnico of Milano meets, thanks to the support of ProChile Italy, and their office in Santiago and Temuco, a groups of Mapuche weavers and Chilean Association made a workshop for a possible innovation about the identity of the products and the strategic way to develop a creativity network based on commercial opportunities. This activity of cross fertilization of knowledge was important about the contemporary idea on creativity, on concept of “identity of place” through objects and, overall, on new possible bridge between Italy and Chile. More and more frequently we are currently seeing the return and a new discovery of traditional techniques and manu...

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