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This paper aims to examine public relation practices in Bangladesh, weighing its ethical implications from an Islamic perspective and investigates whether it comply with Islam’s ethical specifications to facilitate Muslim Marketer’s thoughts and practices. The paper uses Qur’an (Chapter 3, Verse 103) as a theoretical framework to critically evaluate relevant information to ascertain the extent of ethical legitimacy of promotional strategies used in public relations in Bangladesh. It cites relevant references from Qur’an and Sunnãh as interpretive evidences and methodology. Islam puts stress on institutionalizing ethics in every aspects of Business. This complete code of life strongly recommends Muslims to do business which should certainly be in the ethical framework guided by Shari’ah. The existing public relation strategies in Bangladesh are ethically dubious. Undue influence, exertion of too much political power, flattering, fabrication, falsehood, and bribery are very much common practices done by the corporations to build favorable public relations. No ways are these in compliance with Islamic Ethical Values. This paper suggests the necessity for further research into the ethical dimensions of business practices in Bangladesh to promote ethical awareness in the society. This study includes mutual socio-economic and ethical responsibilities among Bangladeshi Marketers to save the society from corruption and moral deterioration.
Ethics is very important in human life. Ethical practice in public relations is crucial to protect the rights of stakeholders, to gain the trust and to build the reputation of any organization. Particularly, the practice of Islamic ethics in public relations can ensure the benefits of the organizations and the public. The Almighty God guided us to all the ethics we need to practice in every sphere of our life. He mentioned the ethical guidelines for public relations in the Quran. He taught the Prophets to practice proper public relations for da'wah activities. It is divine command ethics revealed by the God. It does not depend on the standards and norms of a particular time, place or society. The main objective of this paper is to identify Islamic ethics in public relations based on the messages of the Holy Quran and Hadiths. The implication of this study will be useful to the PR practitioners of different Muslim countries and enable them to better understand the practice of Islamic ethics in Public relations.
Al-Iqtishad: Journal of Islamic Economics
Islamic Business Ethics Implementation in Marketing Communication of Hajj/Umroh Tarvel Agency “X” Surabaya2016 •
International Journal of Islamic Marketing and Branding
The Islamic roots of modern public relations and corporate social responsibility2015 •
Journal of Islamic Studies and Culture
The Role of Public Relations in Promoting Islamic Products Globally: The Malaysian Experience2014 •
American Research Institute for Policy Development
Ethical Implications of Sales Promotion in Malaysia: Islamic Perspective2014 •
"Ethics and ethical behavior are drastically being focused on the business society today. The purpose of this research is to explore sales promotional practices in Malaysia, counting its ethical implications from an Islamic point of view and investigates whether it meets ethical demands of Islam to facilitate Marketers’ patronage and practices. The study uses Al-Qur’an 2:219, 3:103 and 5:90 as a theoretical model to analyze critically relevant information to determine the extent of ethical legitimacy of techniques used in sales promotion in Malaysia and quotes other applicable references from Al-Qur’an and Al-Hadith as interpretive cogent evidence and methodology. Islam always emphasizes ethical principles in every aspect of business. This ethical ideology strongly recommends Muslims to promote business that guided by the Shari’ah compliance. Many companies are crossing the red zone of ethics and ethical values. The current several promotional strategies of the company’s product and services in Malaysia are ethically questionable and problematic. Undue influence or flattering is very common practices done by the several companies and they lead to unethical earning of livelihood and unjust acquisition of revenue through gambling and other ill-perceived means which do not support the ethical values of customers. This study emphasizes the necessity for further research into the ethical attributes of business practices in Malaysia to promote responsibility in the society. The study includes mutual socio-economic and ethical awareness between sellers and buyers to save the society from moral deterioration. Keywords: Ethics, Promotional techniques, Selling, Islam, Malaysia "
Journal of Business Ethics
Marketing and Ethics: What Islamic Ethics Have Contributed and the Challenges Ahead2014 •
Islamic Business Ethics Implementation in Marketing Communication of Hajj/Umroh Travel Agency " X " Surabaya. This research aims to explore the implementation of Islamic business ethics in marketing communications Umrah/ Hajj travel agency " X " Tour and Travel. This research uses qualitative descriptive approach with explanatory case studies as a type of qualitative research Islamic business ethics which becomes reference in this study SIFAT (Shiddiq, Istiqamah, Fathanah, Amanah and Talbligh). The technique used is the data collection through interviews with President and Marketing Manager " X " Tour and Travel, and participatory observation for two weeks at the operational office of " X " Tour and Travel. To support the data obtained from the results of the interviews as well as participatory observation, research is also equipped with the results of interviews with jamaah who have used the services of " X " Tour and Travel. The research results indicate that " X " Tour and Travel has implemented Shiddiq, Istiqamah, Fathanah, Amanah, and Tabligh in marketing communications. Abstrak: Implementasi Etika Bisnis Islam dalam Komunikasi Pemasaran Biro Travel Haji dan Umroh " X " Surabaya. Penelitian ini bertujuan untuk mengetahui penerapan etika bisnis Islam dalam komunikasi pemasaran biro perjalanan umroh/haji " X " Tour and Travel Surabaya. Penelitian ini menggunakan pendekatan penelitian kualitatif deskriptif dengan studi kasus eksplanatori sebagai jenis penelitian kualitatif yang digunakan. Etika bisnis Islam yang menjadi acuan dalam penelitian ini adalah SIFAT (Shiddiq, Istiqamah, Fathanah, Amanah dan Tabligh). Teknik pengumpulan data yang digunakan adalah melalui wawancara dengan pimpinan dan manajer pemasaran " X " Tour and Travel dan observasi partisipatif selama dua minggu di kantor operasional " X " Tour and Travel. Untuk mendukung data yang diperoleh dari hasil wawancara serta observasi partisipatif, penelitian ini juga dilengkapi dengan hasil wawancara dengan jamaah yang telah menggunakan jasa " X " Tour and Travel. Hasil peneltian menunjukkan bahwa " X " Tour and Travel telah mengimplementasikan Shiddiq, Istiqamah, Fathanah, Amanah, dan Tabligh dalam komunikasi pemasaran yang dilakukan.
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Saddle querns and rotary mills from the Iron Age site of La Cervera (La Font de la Figuera, Valencia, Spain)Historisk Tidsskrift
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