Asian Business Review, Volume 2, Numebr 1/2013 (Issue 3) ISSN 2304-2613 (Print); ISSN 2305-8730 (Online) ------------------------------------------------------------------------------------------------------------- Ethical Implications of Public Relations in Bangladesh: Islamic Perspective Md. Shariful Haque1, Syeda Tanjila Shahnewaz2, & Md. Noman Siddikee3 1 Assistant Professor, Department of Business Administration, International Islamic University Chittagong, Bangladesh Lecturer, School of Business Studies, Southeast University, Bangladesh 3 Department of Business Administration, International Islamic University Chittagong, Bangladesh 2 ABSTRACT !" ( # $ %&#' ) * ( + - . , , $ , , ! $ " # $ 1 INTRODUCTION ! ) * ( $ + ! ( ( * ! %% & # ! " ) , 4 ( & + & ,/ 67 ! " & + , / 1 ,, & , / $ , 4 - 2 : @-<) ( 3 2/ ( ;<6 9) % & ! ( / ! )$ , , 1 1 ! , ! )7 : @-< 0 / / !#2%&#') / 4 1 $ ( & )# )/ , ! , ( , , & ! ), ( , ) )/ , C ( , , & , % B <6D9) - :$ ! , #) / , % $ ' : !' , + )/ / 1 ,! 2 THEORETICAL OVERVIEW AND LITERATURE REVIEW 8( / , + & / , A ,, ' ' + , 9) , : <6 9 & + * & ) & , #+ , ! & , , $. ( ) ! " ' & , . ),$ 5 , 8 ' , ' ) - / > ,: )$ , , , ( # & ! , ) 0! 2 ! & ) $ ;;?<6 9) 1 , , & $. ( )/ + 3 / & . , ! ) ,, = ! )- ( ! , / * ' ! ! ' ! & , )/ ' Asian Business Review, Volume 2, Numebr 1/2013 (Issue 3) ISSN 2304-2613 (Print); ISSN 2305-8730 (Online) -------------------------------------------------------------------------------------------------------------- 2 & +) F ( & ! 3 2 # ! ( 2 # & + ) # # ) B ( & ) / 4 32 5 / / 5 4 3 27 9 D 5 <)# / 8 : 5 ) / ) ( ( 5 /6 , # )* ( ! ( K & A ! ;<)# , , , ( $ .) + + : 4 D D 6?9 ?< & E 2 # , . ! # ) " , I ! , # ! ! ( ! ! & + & ) ( ( ) & )- 3 TRADITIONAL VIEW OF PUBLIC RELATION B 4 3 !( 2 ' ) , K 4 ' : I ( / $ + ,, G HG , ( ! F , 2 % ! & # 1 4 : ! , , ! 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Asian Business Review, Volume 2, Numebr 1/2013 (Issue 3) ISSN 2304-2613 (Print); ISSN 2305-8730 (Online) -------------------------------------------------------------------------------------------------------------- -+ J ;)J; K + G -+ JJ) J G = -+ D);J + ! , ! * 8K ) F, ! F $ E 7 & -+ ? $ $ . $ ) ! ) B & 7 C ! + ! ) , & ! , * ! , / , ! , ( D , ! -+ DJ)J -+ ) ? . ! & , ) + , ( N7 7 ' ! / & +O + ! ) C ! ,7 7 , ' 6- + + + 2C ( 7 < N 6 / P = 9 , , #) / , / , / / 4 /! / B ) :- / / > / < 6 D9) , ) ) 5 ISLAMIC VIEWS OF PUBLIC RELATION ! I! : @-<# + , 2 #) - , 4, : @-<) B 2 4- , Q ( , , ! 6 , ! 6 ! A 6 & , / , 9 , , , : 1 ! , - ( / ,A ; ( 6 / 3 6 B , J) ? + ! ( , $ D; 5 # $ ) & , * (' = # ) ! A 8& 8 & , A 8J ? @ +A 8 )? ! 0/ A 8 D ? /8 A 8 D ! 8 ! 8 ( ' * A 8 ( & , ? 8-) & ! ( @ + ! , = != & , , = )& )/ ! + ( ' 8 + ,, ( , ' ( , & = :!! ) ) + 0 < 6 ?9) 2 ( ( & , . ( , O K 'C ( )! ' ( ! O , & . ( &, , ! ! ,, ) ! = O + 8 + ' 7 & )/ ! , , & )# / / / 6 ! ! +O = ! $ ' P 6Q , , $ , ( ) - ?@ , # , ' , & ) ' ' ! ,3 ! / 2 , + , ! & ( , , ! # , ,/ ! 2B ) # ! ) , , ( ! ( ! ( + R + , , ) / )/ & ,8 ( & ) ! / Q # & ! ! ! " ( + ' 3 S/ / / 3! 9 ' ! S !" ' %# $ CD' / / A $ , :" )< 4 : ! 7 , , , )7 G ,/ )A + & , / ! $ : ! 7 ! , , ,, )& ,& , & & ( + & & , . )& & , $ )B A :" )< ! , , ! ( K /! , ! ) ,, , <& . + & ' :" )< <) A & :" )< ' / $ ), & ) A :" , & )/ & A :" )< & & & , ,) A ( & , & & , & & ! , , . , D )< ' ' , ) Asian Business Review, Volume 2, Numebr 1/2013 (Issue 3) ISSN 2304-2613 (Print); ISSN 2305-8730 (Online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