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10 best performing US stocks in last 10 years To make millions or billions of fortunes from investing a penny is every financial planners dream. Therefore, they are continuously in search of the best promising stock out of pool of stocks to invest in. It is because of the simple reason that if they get success in identifying the winning stock from the pool much before it actually takes off, then it will not only change the finances of your client permanently but it will also change your career perspective as a financial planner completely in a positive way. In the process of finding highly successful companies from the past decade whose stocks performed way beyond the market in the past decade, we will be analyzing their specific market driving characteristics which not only helped these companies to out-grow but also boosted their stocks to be the benchmark performer in their respective industries. And, thus with this analysis, we will be able to pin-point future market winner stocks. In addition to that, with this analysis we can also understand that all these top-performing stocks share some specific market driving characteristics in common which not only makes them unique but also star-perform stock across the industry. Top-performer stocks of the past decade In order to select 10 star performer stocks from the past decade, we will analyzing stocks across industries from the beginning of 2006: Stocks - Ranked by 10-Year Percent Change Monthly information as of Wed, Mar 18th, 2015, based on monthly data. S.No Sym Name 10-Year Percent (2006 – 2015) Market Cap As of January 1st, 2006 Market Cap As of March 18th, 2015 PCYC Pharmacyclics Inc +9,505.98% $161.03 million $19.6 billion REGN Regeneron Pharmaceuticals +9,054.60% $468.34 million $48.4 billion MDVN Medivation Inc +7,349.58% $72.29 million $10.3 billion GMCR Keurig Green Mountain Inc. +6,906.61% $162.3 million $ 20.0 billion ILMN Illumina Inc +4,714.36% $240.32 million $28.1 billion PCLN Priceline.com Inc +4,477.66% $908.53 million $61.4 billion BSTC Biospecifics Technologies Corp +3,815.00% $5.95 million* $263 million NFLX Netflix Inc +3,757.33% $995.5 million $25.6 billion MNST Monster Beverage Corp +3,537.43% $397 million** $22.86 billion ALXN Alexion Pharmaceuticals +3,298.62% $186.51 million $38.0 billion Source: http://www.barchart.com/stocks/performance/10year.php and http://www.wikinvest.com/ *Market cap as of Q1 2005 **Market cap as of January 1st, 2005 Above is the list of 10 best performing stocks from the past-decade. These above companies are not limited to one industry. They belong to diverse industry like online travel portal, biotechnology, beverages, online streaming media etc. Below are some of the specific market driving characteristics these stocks had which defined their winning attitude: Small, unknown and ignored companies Continuous innovation of their products by thinking way beyond the market: Mergers & Acquisition for expanding market reach Spending on Research & Development Small, unknown and ignored companies – Back in 2006 most of the above listed companies were so small in size as compared to fairly large companies that they went completely unnoticed and ignored by any of the wall street analyst like their market cap was in the range of $5.95 million of Biospecifics Technologies Corp to $995.5 million of Netflix as to large companies with market cap in billions. Continuous innovation of their products by thinking way beyond the market – One of the most important market driving characteristic of above listed companies that they continued their spree of innovation of their products like Monster Beverages formerly known as Hansen Natural when they started back in 1930s they were selling natural juices and sodas as it was the demand of the customer of that time and now they are making big money by selling energy drinks, Priceline.com Inc has disrupted the travel ticketing industry by introducing Name Your Own Price system where it let traveler name their price for airline tickets, hotel rooms, vehicle renting and holiday packages thus it helps users to get discounted rates for their travel or vacation related packages etc., Netflix Inc when started in 1997 it disruptive the DVD/ disc rental industry which was based on traditional pay-per-rental model along with late fee applied on over dues to a DVD/ disc rental company based on monthly subscription concept i.e., flat-fee with unlimited rentals without due dates and then with the growing usage of the internet across the world Netflix Inc is now not only providing online streaming media available to the audiences of entire North America including Cuba, South America and parts of Europe (i.e., Denmark, Ireland, The Netherlands, Norway, Sweden, Finland, United Kingdom, France, Switzerland, Austria, Belgium, Luxembourg and Germany) but also providing flat rate DVD-by-mail to the users of entire United States. Mergers & Acquisition for expanding market reach - Keurig Green Mountain was formerly known as Green Mountain Coffee Roasters, back in 1981 Green Mountain Coffee Roasters started as a small café in Waitsfield, Vermont roasting and servicing coffee. But as the demand of the coffee grew they acquired many companies like Keurig a manufacturer of single-cup brewing system in 2006, the wholesale division of Canadian coffee provider Timothy' World Coffees in 2009, Quebec-based coffee services company Van Houtte – a second Canadian distributor in 2010, an agreement with Dunkin' Donuts in which Dunkin’ Donuts coffee can be available in single-serve K-Cups. Thus, currently Keurig Green Mountain company offers more than 100 different coffee selections such as certified organic, Fair Trade Certified, estate, specialty blends and flavored coffees etc. under its name and Newman’s Own Organics brands, Spending on Research & Development – Current century is the century of biotechnology where biotech industry is playing significant role in developing new medicines to cure deadly diseases. Therefore, in the development of new medicines or drugs these so called small companies or startups played a major in getting a break through like Pharmacyclics Inc’s developed a drug called Imbruvica for the treatment of 1. Chronic lymphocytic leukemia (CLL) who have received at least one prior treatment 2. Chronic lymphocytic leukemia (CLL) with 17p deletion 3. Waldenström’s macroglobulinemia (WM) and 4. Mantle cell lymphoma (MCL) who also who have received at least one prior treatment, Regeneron Pharmaceutical's macular degeneration drug called Eylea, Illumina Inc's revolutionary research on genetic sequencing, and Alexion Pharmaceutical's got the success in developing rare-blood disorder treatment called Soliris etc. In the last, it can be said that as a good financial planners it is important that once you find a future winning stock then don’t let it go. Hold these stocks for at least 5- 10 years to realize its real fortune. Because these companies have the tendency to continue innovating their products to disrupt the traditional industry drivers and continuous fighting spirit to define new industry standards and striding for new growth opportunities, increasing their market reach/ share, extending their market penetration across the world. And last but not the least, continue your search in finding these kind of future winning stocks.