International Journal Of Scientific Research And Education
||Volume||3||Issue||6||Pages-3595-3603||June-2015|| ISSN (e): 2321-7545
Website: http://ijsae.in
Commercial Bank’s Performance On Pradhan Mantri Jan Dhan Yojana
Authors
Dr. C. Paramasivan1, R. Kamaraj2
1
Assistant Professor and Research Advisor
2
Ph.D Full Time Research Scholar
Department of Commerce Periyar E.V.R College Tiruchirappalli, Tamil Nadu
Email id: kamaraj019@gmail.com
ABSTRACT
Financial inclusion performing in our country in a different name and activities no frills account scheme has
been replaced as PMJDY scheme which was announced by the new NDA government. Pradhan Mantri Jan
Dhan Yojana scheme is a totally contributory scheme and very closely people are travelling to banking
sector day by day. In the last few years RBI launched many more schemes for banking sectors. Besides
financial inclusion is one of the core activities of banking performance and directly people are getting
government financial services in their living place. In 2005 RBI launched No Frills Accounts scheme for all
the income level and financially poor people should use banking sectors, but this scheme did not cover all
the people. Only 2000 people opened bank account in each village. That is why Indian Prime Minister Mr.
Narendra Modi announced on August 15, 2014 and simultaneously this PMJDY scheme was launched on 28
August, 2014. The scheme highlight was opening day 1.5 crores people opened this scheme joining baking
sectors. This study is focused on commercial banks performance on PMJDY.
Keywords: Pradhan Mantri Jan Dhan Yojana, Reserve Bank Of India, Financial Inclusion, No Frills
Account, Inclusive Banking.
INTRODUCTION
Financial inclusion is the recent concept, which helps achieve the sustainable development of the country,
through available financial services to the unreached people with the help of financial institutions. Financial
inclusion can be defined as easy access to formal financial services or systems and their usage by all
members of the economy. RBI announced and launched many more schemes for banking sector. This
scheme had many more restrictions and had not achieved for banking sectors. Five years ago no frills
account was launched by RBI but this scheme was not comfortable for all the income level people to
continue with the banking sector. This study helps us to understand the financial inclusion position,
Dr. C. Paramasivan , R. Kamaraj IJSRE Volume 3 Issue 6 June 2015
Page 3595
commercial bank’s performance of Pradhan Mantri Jan Dhan Yojana in India. With this view, the present
article discusses the PMJDY scheme by commercial banks during the period from September 2014 to March
2015.
REVIEW OF LITERATURE
Artta Bandhu Jena (2015) focused on financial inclusion is very vital towards economic development and
well structured financial system of a country. PMJDY is an ambitious financial scheme which will provide a
host of benefits including a bank account, insurance and a debit card to non-bank account holders in India.
PMJDYs target is to open 7.5 crore bank accounts by January, 2015.
Barhate and Jagtap (2014) discovered in their study financial inclusion, strategy of PMJDY and issues
related to the success of the scheme. They concluded that every new thing requires determination and
attitude towards success path. Besides that to withstand the heat of economic down surge and fight poverty,
the Jan Dhan Yojana is good mechanism.
Paramasivan and Ganeshkumar (2013) have revealed that branch density has significant impact on
financial inclusion. It is not possible to achieve financial inclusion only by creating investment awareness,
without significantly improving the investment opportunities in India.
Rajanikanta Khuntia (2014) delivered that in every household within the grasp of the banking system
there has been an ongoing process started a decade ago. In order to reduce the degree of “financial
untouchability” the new government has come up with a big bang action plan which is popularly known as
“Pradhan Mantri Jan-Dhan Yojana”. It’s a mega financial inclusion plan with the objective of covering all
households in the country with banking facilities along with inbuilt insurance coverage.
Shetty and Deokar (2014) discussed in their findings that “Pradhan Mantri Jan Dhan Yojana” is not a new
programme but there were various programmes initiated by RBI and Ministry of Finance, but due to lack of
co-ordination among people, government and RBI, the objectives of all those programme have not been
achieved till now. Formulation of programme is not sufficient for conversion of dreams into reality, but this
requires effective and transparent implementation of that programme at the ground level with the coordination of government, bank and the general public.
STATEMENT OF THE PROBLEM
The Pradhan Mantri Jan Dhan Yojana (Prime Ministers Scheme for People’s Wealth) is an ambitious
scheme for comprehensive financial inclusion launched by Prime Minister of India, Narendra Modi on 28
August 2014. He had announced this scheme on his first Independence Day speech on 15 August 2014. He
declared that a bank account for each household was a "national priority.” The scheme has been started with
a target to provide 'universal access to banking facilities' starting with "Basic Banking Accounts" with
overdraft facility of Rs.5000 after six months and RuPay Debit card with inbuilt accident insurance cover of
Dr. C. Paramasivan , R. Kamaraj IJSRE Volume 3 Issue 6 June 2015
Page 3596
Rs. 1 lakh and RuPay Kisan Card. In next phase, micro insurance etc. will also be added. Without Financial
Inclusion, we cannot think of economic development because a large chunk of total population remains
outside the growth process. Though our country's economy is growing at one digit, still the growth is not
inclusive with the economic condition of the people in rural areas worsening further. One of the typical
reasons for poverty is being financially excluded. Though there are a few people who are enjoying all kinds
of services from savings to net banking, still in our country around 40% of people lack access to even basic
financial services like savings, credit and insurance facilities. India is second only to China in the number of
people excluded from financial facilities. Even after 68 years of independence, around ten crore households
are not connected with banking. This study highlights the valuable performance of commercial banks to
contribute to Pradhan Mantri Jan Dhan Yojana account scheme. It is more opportunity for all the income
level and financial untouchable people to travelling to banking sector. So we justify Pradhan Mantra Jan
Dhan Yojana is a boon in the present day’s population to enhance financial circulation. Hence, there is a
need to understand the performance of the commercial banks with regard to the opening of PMJDY.
OBJECTIVE
To study the commercial bank’s performance on Pradhan Mantri Jan Dhan Yojana scheme.
RESEARCH METHODOLOGY
The study is descriptive in nature. For the study secondary data were, only analyzed from websites, various
journals, reports, and newspapers.
PRADHAN MANTRI JAN DHAN YOJANA SIX PILLARS
Universal Access to Banking Facilities
Mapping of each district into Sub Service Area (SSA) catering to 1000-1500 households in a manner that
every habitation has access to banking services within a reasonable distance say 5 km by 14 August, 2015.
No Frill Account with RuPay Debit card
Account holder would be provided a RuPay Debit Card. Facility of an overdraft to every basic banking
account holder would be considered after satisfactory operation / credit history of six months.
Financial Literacy Programme
Financial literacy would be an integral part of the Mission in order to let the beneficiaries make best use of
the financial services being made available to them.
Creation of Credit Guarantee Fund
Creation of a Credit Guarantee Fund would be to cover the defaults in overdraft accounts.
Dr. C. Paramasivan , R. Kamaraj IJSRE Volume 3 Issue 6 June 2015
Page 3597
Micro- Insurance
Micro- insurance provided to all willing and eligible persons by 14 August, 2018, and then on an ongoing
basis. Unorganized sector Pension schemes like Swavalamban: By 14 August, 2018 and then on an ongoing
basis. Under the mission, the first three pillars would be given thrust in the first year.
Table No: 1
No. of Account Opened Under PMJDY by Commercial Banks
S.No
Month
Rural
1.
SEP 2014
31265266
2.
OCT 2014
40604949
3.
NOV2014
49501384
4.
DEC 2014
62348872
5.
JAN 2015
75016094
6.
FEB 2015
81649227
7.
MAR 2015
87844803
(Source: www.pmjdy.gov.in 2014-2015)
%
59
59
59
60
60
60
60
Urban
21713191
28113748
33732820
42133595
50457195
55154668
59318676
%
41
41
41
40
40
40
40
Total
52978557
68718697
83234204
104482467
125473289
136803895
147163479
Table no: 1 shows total no. of accounts opened under PMJDY by commercial bank. In the month of
September 2014, 52978557 accounts were opened under the PMJDY, of which 59 per cent of accounts
(31265266) were opened in rural areas, and 41 per cent of accounts (21713191) were opened in urban
places. In the month of October 2014, 68718697 accounts were opened under the PMJDY, of which 59 per
cent of accounts (40604949) were opened in rural areas, and 41 per cent of accounts (68718697) were
opened in urban places. In the month of November 2014, 83234204 accounts were opened under the
PMJDY, of which 59 per cent of accounts (49501384) were opened in rural areas, and 41 per cent of
accounts (33732820) were opened in urban places. In the month of December 2014, 104482467 accounts
were opened under the PMJDY, of which 60 per cent of accounts (62348872) were opened in rural areas,
and 40 per cent of accounts (68718697) were opened in urban places. In the month of January 2015,
125473289 accounts were opened under the PMJDY, of which 60 per cent of accounts (75016094) were
opened in rural areas, and 40 per cent of accounts (50457195) were opened in urban places. In the month of
February 2015, 136803895 accounts were opened under the PMJDY, of which 60 per cent of accounts
(81649227) were opened in rural areas, and 40 per cent of accounts (55154668) were opened in urban
places. In the month of March 2015, 147163479 accounts were opened under the PMJDY, of which 60 per
cent of accounts (87844803) were opened in rural areas, and 40 per cent of accounts (59318676) were
opened in urban places.
On the whole, a maximum of accounts (59% to 60%) were opened in rural places during the period from
September 2014 to March 2015.
RUPAY DEBIT CARD
RuPay debit card is an Indian domestic card scheme conceived and launched by the National Payments
Corporation of India (NPCI). It was created to fulfil the Reserve Bank of India’s desire to have a domestic,
Dr. C. Paramasivan , R. Kamaraj IJSRE Volume 3 Issue 6 June 2015
Page 3598
open loop, and multilateral system of payments in India. RuPay debit Card facilitates electronic payment at
all Indian banks and financial institutions, and competes with MasterCard and Visa card in India. NPCI
maintains ties with discover financial to enable the card scheme to gain international acceptance.
Table No: 2
Commercial Banks Issued Rupay Debit Card
S.No
1.
2.
3.
4.
5.
6.
7.
Month
Private
Bank
SEP 2014 144017
OCT 2014 464529
NOV 2014 1264735
DEC 2014 2195593
JAN 2015 4593161
FEB 2015 5117247
MAR2015 5549767
%
Public Bank %
0.80
1.31
2.40
3
4
4.19
4.22
17316603
33722980
49216661
73130361
912320204
100092148
108110088
97
95.5
93.62
86.41
82.34
82.11
82.23
Regional
Rural Bank
388329
1117745
2088478
9304777
14967614
16678823
17822870
%
Total
2.17
3.16
3.97
11
13.50
13.68
13.55
17848949
35305254
52569874
84630371
110792799
121888218
131482725
(Source: www.pmjdy.gov.in2014-2015)
Table no: 2 reveals that in the month of September 2014, 17848949 accounts were issued rupay debit card
under the PMJDY, of which 97 per cent of accounts (17316603) were issued rupay debit cards in public
sector banks, and 0.80 per cent of accounts (144017) were issued rupay debits cards in private sector banks,
and 2.17, per cent of accounts (388329) were issued rupay debit cards in regional rural banks. In the month
of October 2014, 35305254 accounts were issued rupay debit cards under the PMJDY, of which 5.51 per
cent of accounts (337229809) were issued rupay debit cards in public sector banks, and 1.31 per cent of
accounts (464529) were issued rupay debit cards in private sector banks, and 3.16, per cent of accounts
(1117745) were issued rupay debit cards regional rural banks. In the month of November 2014, 52569874
accounts were issued rupay debit card under the PMJDY, of which 93.62 per cent of accounts (49216661)
were issued rupay debit cards in public sector banks, and 2.40 per cent of accounts (1264735) were issued
rupay debit cards in private sector banks, and 3.97 per cent, of accounts 2088478 were issued rupay debits
regional rural banks. In the month of December 2014, 84630371 accounts were issued rupay debit cards
under the PMJDY, of which 86.41 per cent of accounts (73130361) were issued rupay debit cards in public
sector banks, and 3 per cent of accounts (2195593) were issued rupay debit cards in private sector banks,
and 11 per cent of accounts (9304777) were issued rupay debit cards regional rural banks. In the month of
January 2015, 110792799 accounts were issued rupay debit cards under the PMJDY, of which 82.34 per
cent of accounts (912320204) were issued rupay debit cards in public sector banks, and 4 per cent of
accounts (4593161) were issued rupay debit cards in private sector banks, and 13.50 per cent of accounts
(14967614) were issued rupay debit cards regional rural banks. In the month of February 2015, 121888218
accounts were issued rupay debit cards under the PMJDY, of which 82.11 per cent of accounts (100092148)
were issued rupay debit cards in public sector banks, and 4.19 per cent of accounts (5117247) were issued
rupay debit cards in private sector banks, and 13.68 per cent of accounts (16678823) were issued rupay debit
cards Regional rural banks. The month of March 2015, 131482725 accounts were issued rupay debit card
Dr. C. Paramasivan , R. Kamaraj IJSRE Volume 3 Issue 6 June 2015
Page 3599
under the PMJDY, of which 82.23 per cent of accounts (108110088) were issued rupay debit cards in public
sector banks, and 4.22 per cent of accounts (5549767) were issued rupay debit cards in private sector banks,
and 13.55 per cent, of accounts (17822870) were issued rupay debit cards regional rural banks.
On the whole, a maximum of rupay debit cards were issued (82.11% to 97%) in public sector banks during
the period from September 2014 to March 2015.
Table No: 3
Banking Sectors Wise Accounts Opened Under PMJDY
S. No
Month
Public Sector Bank
Total no of
account
%
holder
1.
Sep 14 43321447
81.77
2.
Oct 14 55447338
80.68
3.
Nov 14 66831507
80.29
4.
Dec 14 83091061
79.52
5.
Jan 15
98447525
78.46
6.
Feb 15 107297643 78.43
7.
Mar 15 115444945 78.44
(Source: www.pmjdy.gov.in 2014-2015)
Private
Sector
Bank
Total no of
account
%
holder
1187131
2.24
1905154
2.77
2249575
2.70
2881535
2.75
5238483
4.17
5702361
4.16
6106680
4.14
Regional
Bank
Total no
of account
holder
8469979
11366205
14153122
18509871
21787281
23803891
25611854
Rural Total no. of
A/c holders
%
15.98
16.54
17.00
17.71
17.36
17.40
17.40
52978557
68718697
83234204
104482467
125473289
136803895
147163479
Table no: 3 indicates banking sectors wise accounts opened under PMJDY. In the month of September 2014,
52978557, accounts were opened under the PMJDY, of which 81.77 per cent of accounts (43321447) were
opened in public sector banks, and 2.24 per cent of accounts (1187131) were opened in private sector banks,
and 15.98 per cent of accounts (8469979) were opened in regional rural banks. In the month of October
2014, 68718697, accounts were opened under the PMJDY, of which 80.68 per cent of accounts (55447338)
were opened in public sector banks, and 2.77 per cent of accounts (1905154) were opened in private sector
banks, and 16.54 per cent of accounts (11366205) were opened in regional rural banks. In the month of
November 2014, 83234204, accounts were opened under the PMJDY. Off which 80.29 per cent of accounts
(66831507) were opened in public sector banks, and 2.70 per cent of accounts (2249575) were opened in
private sector banks, and 17 per cent of accounts (14153122) were opened in regional rural banks. In the
month of December 2014, 104482467, accounts were opened under the PMJDY, of which 79.52 per cent of
accounts (83091061) were opened in public sector banks, and 2.75 per cent of accounts (2881535) were
opened in private sector banks, and 17.71 per cent of accounts (18509871) were opened in regional rural
banks. The month of January 2015, 125473289 accounts were opened under the PMJDY, of which 78.46 per
cent of accounts (98447525) were opened in public sector banks, and 4.17 per cent of accounts (5238483)
were opened in private sector banks, and 17.36 per cent of accounts (21787281) were opened in regional
rural banks. In the month of February 2015, 136803895, accounts were opened under the PMJDY, of which
78.43 per cent of accounts (107297643) were opened in public sector banks, and 4.16 per cent of accounts
(5702361) were opened in private sector banks, and 17.40 per cent of accounts (23803891) were opened in
Dr. C. Paramasivan , R. Kamaraj IJSRE Volume 3 Issue 6 June 2015
Page 3600
regional rural banks. In the month of March 2015, 147163479 accounts were opened under the PMJDY, of
which 78.44 per cent of accounts (115444945) were opened in public sector banks, and 4.14 per cent of
accounts (6106680) were opened in private sector banks, and 17.40 per cent of accounts 25611854 were
opened in regional rural banks.
On the whole, a maximum (78.43% to 81.77%) of accounts were opened in public sector banks during the
period from September 2014 to March 2015.
Table No: 4
Total Amount of Balance in the Accounts Opened Under PMJDY
S.No
1.
2.
3.
4.
5.
6.
7.
Month
Balance in Account (Lakhs)
SEP 2014
397152.09
OCT 2014
518073.15
NOV2014
649410.6917
DEC 2014
835338.39
JAN 2015
1049962.62
FEB 2015
1269387.50
MAR 2015
1567029.41
(Source :( www.pmjdy.gov.in 2014-2015)
Table no:4 above total amount of balance in the accounts opened under PMJDY shows Rs. 397152.09 lakhs
as balance in the accounts in September 2014, and Rs. 518073.15 lakhs as balance in the accounts in
October 2014, and Rs. 649410.6917 lakhs as balance in the accounts in November2014, and Rs. 835338.39
lakhs as balance in the accounts in December2014, and Rs. 1049962.62 lakhs as balance in the accounts in
January2015, and Rs. 1269387.50 lakhs as balance in the accounts in February2015, and Rs. 1567029.41
lakhs as balance in the accounts in March 2015,
On the whole, a maximum amount of Rs. 1567029.41 recorded from September 2014 to March 2015.
Table No: 5
Total Number of Account Holders with Zero Balance Amount in PMJDY
S. No
1.
2.
3.
4.
5.
6.
7.
Month
No. of accounts with zero balance
SEP 2014
40745912
OCT 2014
52173633
NOV2014
61822343
DEC 2014
76550950
JAN 2015
84473729
FEB 2015
85916974
MAR 2015
86213334
(Source: www.pmjdy.gov. in 2014-2015)
Table no: 5 explains that in the month of September 2014, 40745912 accounts were with zero balance, and
in the month of October 2014, 52173633 accounts were with zero balance, and in the month of November
2014, 61822343 accounts were with zero balance, and in the month of December 2014, 76550950 accounts
were with zero balance, and in the month of January 2015, 84473729 accounts were with zero balance, and
Dr. C. Paramasivan , R. Kamaraj IJSRE Volume 3 Issue 6 June 2015
Page 3601
in the month of February 2015, 85916974 accounts were with zero balance, and in the month of March
2015, 86213334 accounts were with zero balance.
On the whole, a maximum of account holders with zero balance in amount was recorded as the period from
86213334 during the period from September 2014 to March 2015.
FINDINGS
1. A maximum of accounts (59% to 60%) were opened in rural places during the period from
September2014 to March 2015. Therefore, the scheme has given more focus on rural places.
2. A maximum of rupay debit cards were (82.11% to 97%) by public sector banks during the period
from September2014 to March 2015. Therefore, PSBs performed will in issue of rupay debit cards.
3. A maximum (78.43% to 81.77%) of accounts were opened by public sector banks during the period
from September 2014 to March 2015. Therefore PSBs concentrate more on PMJDY.
4. A maximum amount of Rs.1567029.41 was recorded as during the period from September 2014 to
March 2015.
5. A maximum amount of Rs.86213334 was recorded as during the period from balance in account is
during the period from September2014 to March 2015.
SUGGESTIONS
PMJDY scheme is a good and timing transaction for the people. Government must provide many more
schemes in banking sector to contribute to all the income level people to travel them to banking sector.
PMJDY scheme is a collaborative one for rural and urban areas. So government should give extra awareness
and banking facilities within 5 kilometres from one bank.
CONCLUSION
Reserve bank of India announced and launched many more schemes in banking sector. Banking sector is
one of the emerging ventures and blood of financial inclusion. Last five years ago RBI launched no frills
accounts but this scheme did not cover all the people and had not achieved for banking sector. Present day’s
Indian Prime Minister Narendra Modi launched Pradhan Mantri Jan Dhan Yojana scheme to totally
contribute to all the income level people willingly and to make them continuously travel to banking sector.
Pradhan Mantri Jan Dhan Yojana scheme is fully helpful to rural and urban area people in getting directly
government financial services. This study highlights commercial bank’s performance on Pradhan Mantri Jan
Dhan Yojana. Hence, it is concludes that, the PMJDY scheme has created an impressive result in the
banking sector with regard to eradication of financial untouchability in the country. Mere opening of
accounts may not fulfill the aim of the scheme, but there should be continuous operation of bank accounts to
give the real success of the scheme.
Dr. C. Paramasivan , R. Kamaraj IJSRE Volume 3 Issue 6 June 2015
Page 3602
REFERENCE
1. Artta Bandhu Jena (2015). “The Pradhan Mantri Jan Dhan Yojana – A Forward Journey towards
Financial Inclusion”, TRANS Asian Research Journals. Vol.4, Issue.4.
2. Barhate G. H. and Jagtap V. R., (2014), Pradhan Mantri Jan-Dhan Yojana: National Mission on
Financial Inclusion, International Journal of Applied Research, Vol. 4, No. 12, pp.340-342.
3. Paramasivan.C and Ganeshkumar.V (2013),“Overview of Financial Inclusion in India”, International
Journal of Management & Development Studies, Vol.2, Issue.3, pp45-49.
4. Rajanikanta Khuntia (2014) “Pradhan Mantri Jan Dhan Yojana (PMJDY): A New Drive towards
Financial Inclusion in India”, Zenith International Journal of Business Economics & Management
Research, Vol.4, Issue.11, pp10-20.
5. Shetty. S., and Deokar, B. K. (2014). "Financial Inclusion Differences between the Government and
RBI?, Economic & Political Weekly, Vol.49(35), pp12-15.
Website
www.pmjdy.gov.in
www.rupay debit card Wikipedia.org
http://bcagour.blogspot.in/2015/02/6-pillars-of-pmjdy.html17.25pm27.07.2015
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