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Course Syllabus
JN202: Cross-Media Storytelling
Digital Media and Journalism, Faculty of Liberal Arts, Wilfrid Laurier University—Brantford
Winter | 2015
Instructor and Lab Coordinator Dr. Carolyn
Guertin |
JN202: Cross-Media Storytelling | Digital Media and
Journalism
Contact: carolyn.guertin@gmail.com | Mail Box
Information/Drop Box
Office Hours: Tuesday 5:30-6:30, 7:00-8:00 | Office
Location: RCW318 |
Skype (By Appointment): Skype carolyn_guertin |
Course Information
Calendar Description
This course invites students to develop a crossmedia mode of thinking about storytelling in a
converged media environment. Students will learn
the basics of researching, organizing and telling
stories effectively across multiple media platforms
(e.g., print, audio, video, and the web) and a variety
of social contexts (e.g., public relations, blogging,
journalism, speeches, etc.).
Cross-Media Storytelling, JN202, 3.0 credits
Pre-requisites | co-requisites | exclusions
Course location, meeting times and days: Tuesday,
January 13, 2015 to Tuesday, April 06, 2015, 2:30-5:20,
OD210
Course Overview and Approach/Framework
In an era that is increasingly networked, mobile and automated, our news media is evolving to reflect the changing
interfaces on which they will be read, viewed and interacted with. This course will explore the use and creation of media
in and across different platforms, screens, and modes of address. Complementary to the Digital Media and Journalism
program as a whole, this class will further your abilities to create and navigate digital and social media platforms, tell
intelligent and compelling text-based, visual and multimedia stories, unearth and critically interpret information about
contemporary issues, and understand and analyze the wider social, political and economic forces shaping today's
journalism and media environments. Cross-Media Storytelling will help you understand what approach and medium to
use and when, how to use specific media alone and in concert, and how to enlist the audience in the ‘story’ you are telling.
Course Goals and Learning Outcomes
By the end of the course students will be able to:
- distinguish between the purposes and methods of different forms of journalism, public relations and other informational
communication
- tell rudimentary cross-media stories that blend values and approaches of traditional media into planning, organizing and
producing content for mobile, multi-tasking audience
- write clear and focused content
- capture, select and organize visuals and sound (e.g., still and moving pictures, audio) effectively to enhance the
understanding of a story
- know how and when to engage audience participation in story-telling
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This course will enable you to:
1. Describe how cross-media storytelling is different from traditional journalisms
2. Recognize and navigate a diverse variety of cross-media narratives
3. Understand the concept of medium-specificity
4. Analyze different ways cross-media narratives can be propagated and consumed
5. Critique implementations of cross-media through case studies
6. List and describe the variations in definitions of "cross-media storytelling," “multimedia journalism,” and
“transmedia storytelling”
7. Make critical judgments as to when various media approaches should/could be applied
8. Structure a project in the planning stage
9. Maintain continuity and write within a team setting
10. Create narratives for a variety of media
11. Lay a framework for a cross-media project, whether original or IP-based
12. Design fluid, rich, and coherent audience journeys
13. Map classical writing techniques to various media formats
14. Recognize user experience parameters and the different types of approaches to design
15. Write for cross-media venues, incorporating web content, comics, photography, audio and video
16. Analyze a cross-media project
17. Organize the development stage of a project
18. Tell stories using only visual or ephemeral cues
19. Distinguish between story architecture, design and writing
Course Tools and Learning Materials
1. Jennifer George-Palilonis, The Multimedia Journalist: Storytelling for Today’s Media Landscape. New York
Oxford: Oxford UP, 2013. [MJ]
& Anne Darling. Storytelling with Photographs. (B00M0QG6KU) Kindle only. Purchase at Amazon.com.
2. Companion Web Site: http://www.oup.com/us/palilonis
3. Program Resources, Equipment Loans, Forms and other instructions:
http://legacy.wlu.ca/page.php?grp_id=1727&p=26603
4. Course media / technology (films, software, hardware, online materials): Software will include an assortment
of social media software, design software, comic book creation software (Comic Life 3), and Adobe Creative
Suite 6, especially Photoshop and Premiere Pro.
5. Library e-reserve website and access information https://ares.wlu.ca/ares/
6. Library - http://library.wlu.ca/
7. Learning Management System course login – http://mylearningspace.wlu.ca
8. Centre for Student Success (writing centre, math centre, academic advising, study skills/supplemental
instruction, accessible learning) - http://www.wlu.ca/learningservices
Student Evaluation
Blog assignments (x 10 – a minimum of 250 words/week)
Infographic (due 27 January 15)
Photo essay/Fotonovela (edited in Photoshop and created in Comic Life 3, due 24 Feb 15)
In-class assignments (due on day assigned)
Group Video Production assignment (due 07 April 15)
Final Exam
Total
10%
10%
20%
10%
20%
30%
100%
Learning Activities, Assignments, Tests, Quizzes and Examinations
This is a production class. This means that you are required to produce media over the course of the term. You will learn
how to incorporate text, images, time-based (video), and space-based elements (infographics and comics) into your
assignments. The elements should be able to both stand alone and work as part of a larger whole. Instruction will be
provided in the theory and software/hardware required for each exercise.
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Weekly Schedule
Schedule may be subject to change.
Week Topic / Theme Lesson
#/
/ Unit
Outcomes
Date
1/06
What is CrossAn
Jan
Media
understanding
Storytelling?
of storytelling
Defining
conventions
writing and
and the ability
media for
to define
journalists
different kinds
of multimedia
2/13
Introduction to
An
Jan
Web 2.0 for
understanding
Journalists:
of the
Collaboration
importance of
and
team work in
Specialization
the news
room, on the
Web and in
the field,
including
working with
a variety of
media and
news experts,
collaborating
and
crowdsourcing
3/20
Information
Familiarity
Jan
Graphics
with story and
information
mapping
4/ 27
Jan
5/03
Feb
Planning
Multimedia
Navigation and
Interactivity
Come to an
understanding
of media
specificity
Learn to think
spatially and
adopt a user’s
point of view.
Acquire the
ability to craft
interactive
media.
Learning Activities
Frank Rose, “Schumpeter and the Future of Media”:
http://www.frankrose.com/Schumpeter_and_the_Future_of_Media.pdf
Anna Higgs “The Importance of Storytelling in the Digital Age”
(17 Nov 14): http://www.theguardian.com/culture-professionalsnetwork/2014/nov/17/-sp-storytelling-digital-film-4?CMP=share_btn_tw
George-Palilonis, Chapter 1 “Multimedia journalism. Defining
multimedia: Information architecture in the digital world” and
Chapter 2 “Collaboration & specialization: Reporting & editing in interdisciplinary
teams”
Cinderella 2.0: http://www.youtube.com/watch?v=CP-zOCl5md0
Wordle.net
Blog assignment on Chpts 1 & 2
George-Palilonis, Chapter 10 “Information graphics: Visualizing the
news – Onward & upward”
7 Ways to Create a Storymap: http://schoolofdata.org/2014/08/25/seven-ways-tocreate-a-storymap/
Blog assignment on Chapter 10
George-Palilonis, Chapter 3 Planning multimedia: Assessing multimedia potential
for your stories
Andrew Liam, “Controlled chaos: as journalism and documentary
converge in digital, what lessons can they share?” (29 Oct 14)
http://www.niemanlab.org/2014/10/controlled-chaos-as-journalism-anddocumentary-film-converge-in-digital-what-lessons-can-they-share/
Blog assignment on Chapter 3
Infographic Due
George-Palilonis, Chapter 4 “Navigation & interactivity: Planning
and testing for user experience”
Ravi Somaiya, “How Facebook Is Changing the Way Its Users Consume
Journalism.” New York Times Online. (26 Oct 2014):
http://www.nytimes.com/2014/10/27/business/media/how-facebook-is-changing-the
way-its-users-consumejournalism.html?emc=edit_at_20141027&nl=business&nlid= 35359454&_r=0
Blog assignment on Chapter 4
4
6/10
Feb
Cross-Media:
Writing Across
Platforms
Be able to
research.
Being able to
write mediaspecific
content.
Introduction
to Comic Life
Software
Reading Week – Feb 16 – 20 – No Lecture
7/24
Photojournalism Apply the
Feb
Rule of Thirds
to create
compelling
photographs.
Be able to
think
transmedially.
8/03
Video and
Proficiency in
Mar
Dynamic
the creation of
Content
time-based
media. Be
able to edit
and enhance
photographs
while
maintaining
photographic
integrity.
9/10
Video
Proficiency in
Mar
Editing Timebased media
10/17
Mar
Audio and Oral
Telling
11/24
Mar
Podcasting
12/31
Mar
The Future of
News
13/07
Apr
Date
TBA
Presentations
and Review for
exam
Final Exam
Use audio to
effect in
media
production
Proficiency in
the art of the
podcast
An
understanding
of how to
frame a story
and what the
future of news
might be
Introduction to Comic Life Software
George-Palilonis, Chapter 6 “Writing: Writing stories across platforms”
The Fotonovela and Comic Life
Blog assignment on Chapter 6
The Camera That Changed the World (2011):
http://topdocumentaryfilms.com/camera-changed-world/
George-Palilonis, Chapter 5 “Groundwork: The well-rounded journalist”
Anne Darling, Storytelling with Photographs: How to Create a Photo
Essay
Composition and The Rule of Thirds
Blog assignment on Chapter 5
George-Palilonis, Chapter 7 “Photojournalism: Capturing the moments
that transcend language”
Introduction to Adobe Premiere Pro
Blog assignment on Chapter 7
George-Palilonis, Chapter 9 “Video: Visual storytelling & news in motion”
Adobe Premiere Pro
Blog assignment on Chapter 9
Introduction to the Soundtrack & Premiere Pro
George-Palilonis, Chapter 8 “Audio: Sound storytelling”
Blog assignment on Chapter 8
Debbie Millman’s podcast with Emily Spivak (free on iTunes, “Design Matters
2014”: https://itunes.apple.com/us/podcast/emilyspivack/id328074695?i=326452524&mt=2 )
Matt Trueman, “How mobile tech is changing the way we make and enjoy art” (11
Nov 14): http://www.theguardian.com/culture-professionals-network/2014/nov/11/sp-mobile-tech-art-shakespeare-google-glass
George-Palilonis, Chapter 11 “Story packaging: Multimedia design &
content management” and Chapter 12 “Looking forward: The future
of news—and your place in it.”
Blog assignment on Chapters 11 and 12
Presentations
Group Video Production Assignments due
Exam Review
Exam will cover all material on readings and discussed in class. Please note:
you must pass both the final and the term in order to pass the course.
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University and Course Policies (proposed and required texts):
Anne Darling. Storytelling with Photographs. Kindle only.
Jennifer George-Palilonis, The Multimedia Journalist: Storytelling for Today’s Media Landscape. Oxford
and New York: Oxford UP, 2013.
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