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THE IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOURIn today's time when most of the people are spending long hours on mobile phones, using different applications over internet, it has become inevitable for the business companies to extend their marketing strategies to social media platforms to reach out to potential customers. The dynamic business environment and cut-throat competition in the market compels companies to maintain their existing customer base while attracting potential customers. Using social media marketing tactics can be beneficial for the company as well as for the customers. It allows the companies to effectively communicate about their brand and promote their product/service according to the customer's attitudes or perceptions. It thus, allows them to maintain their online brand presence accordingly and maintain a good relationship with the customers. The other factor which makes this medium lucrative for businesses and leverages the playing field for the small and big companies is its cost effectiveness as compared to other mediums of marketing like electronic or print media, etc. The current research work examines the relevance of social media marketing by highlighting the various marketing strategies being employed by the companies to maintain their competitive advantage and its impact on the consumer's brand perception and buying intention. This has special significance for marketers in the present global pandemic which has pushed them to rethink and evolve their marketing strategies.
David Fincher es uno de los directores de cine más controvertidos e interesantes que ha dado Hollywood en los últimos años. A lo largo de su filmografía se pueden descubrir una serie de constantes en cuanto a la puesta en escena se refiere que junto con su buen hacer como realizador permiten identificarlo como uno de los más importantes auteurs contemporáneos. Aunque la bibliografía sobre él y su obra es escasa, tanto en libros como en artículos de revistas especializadas podemos encontrar la clave para acercarnos de forma crítica a su forma de ver el cine y la vida.
2022 •
Az itt feldolgozott interjúkat Kárpátalján készítettük. Korábban itt népes zsidó közösség élt együtt magyarokkal, ruszinokkal, ukránokkal. A zsidó közösség, mára gyakorlatilag teljesen megsemmisült, akit nem öltek meg, azok többsége kivándorolt. Ugyanakkor a még élő idős – magyar és ruszin – emberek emlékezetében élénken megmaradt az együttélés korszaka. Az elmúlt években bő száz életútinterjút készítettünk elsősorban olyanokkal, akiknek még személyes emléke van az együttélésről, illetve azzal a maroknyi zsidóval, aki túlélt és ott maradt. Interjúkat nemcsak magyar anyanyelvűekkel készítettünk, akadt jó pár ruszin és ukrán válaszoló is.
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2022 •
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