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Ananta Yusuf Tusher Nabi Khan BRAC abstract….. BRAC is a development organization dedicated to alleviating poverty by empowering the poor to bring about change in their own lives. BRAC started out in Bangladesh in 1972, and over the course of its progress, BRAC has established itself as a pioneer in recognizing and tackling the many different realities of poverty. BRAC Solar   launched in December 1998 BRAC installed capacity 1.38 Mw( September , 2007) Standalone Solar Home System to provide electricity in rural off-grid areas and served 56,444 (March 31, 2010) beneficiaries. BRAC Solar Energy Indicators Solar Energy in Bangladesh  Bangladesh has an area of 147,570 sq.km.  Annually it receives 193 W per sq. km. from the sun and our usage per sq. km is only 0.17 W. Objective  Change living status of rural people  Conservation of environment  Self dependence  Meet the demand of electricity Target of BRAC solar up to 2012 Product Average Capacity Installation target Total Capacity Solar Home System 54 W 1 million 54 MW Ssolar Mini Grid 50 KW 20 1 MW Solar Irrigation Pump 5 KW 30000 150 MW Competitors  Grameen  Solarpac Shakti  Solaren  Allied Solar Energy Ltd.  Hilful Fuzul  Rahimafrooz Renewable Energy  Energy Systems BD  Bright Green Energy Foundation Ltd. Competitive Force  The threat of new entrance  Competitive rivalry  The threat of substitute products  The power of buyers The power of suppliers The Threat of New Entrance Entry Barriers  Economies of scale  Product difference  Capital requirements  Access to distribution channel  Government policy The Threat of New Entrance Entry Barriers Economies of scale: Barrier The Threat of New Entrance Product Differentiation: Barrier Gaining Customer Loyalty = High Time and Money investment = High The Threat of New Entrance Capital Requirements: High The Threat of New Entrance Access to Distribution Channels: Barrier for new entrants To gain rich network =Extra incentive = low profit The Threat of New Entrance Government Policy:  Tariff and Trade restrictions: Comparatively low to south-asian countries.  License and permit: Easy access The Threat of New Entrance Exit Barriers Switching Cost : Low Competitive Rivalry Firms are large and few in numbers Market growth: high Fixed cost : high Switching cost: Low The threat of substitute products Threat is high Competitors have the similar products with a very low price differentiation. Power of Buyers Power of buyers is weak.  Buyers can not easily switch to another product.  Buyers are fragmented (many, different). Power of Suppliers  Concentrated suppliers  Significant cost to switch suppliers Supplier Power: High