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This is my dissertation paper completed in 2016 at Sunway university on the travel motivation of Malaysia's Generation Y population
2021 •
The purpose of this research is to examine the relationship of education, culture, transportation and travel intention among youth in Penang. The main objective for this research is to investigate the factor that influence travel intention among youth in Penang. It is discovered that culture was the major factor of travel intention among youth in Penang. From 384 youth respondent from Penang were targeted respondent and a total of 303 respondents was successfully answered the investigated through questionnaire. Data collected was analyzed by using Statistical Package for Social Science (SPSS) version 26.0. SPSS Statistical addresses the entire statistical analysis process such as planning, data collection, analysis, reporting for better decision making and performance. Pearson correlation coefficient was used in this research to investigate the relationship between education, culture and transportation toward travel intention among youth. The result shows the strength of the relatio...
IOP Conference Series: Earth and Environmental Science
Travel Motivation Factors of Elderly in Yogyakarta City: Push and Pull FactorsTourism Management
Seniors’ travel motivation and the influential factors: An examination of Taiwanese seniors2006 •
The senior market draws attention in the tourism industry mainly because of its substantial size, increasing purchasing power and time flexibility after retirement. The primary objectives of this study were to delineate the travel motivations of Taiwanese seniors and to discover what variables are important in explaining the variances of the motivations. Using factor analyses, this study identified five push and three pull motivation factors. Among them, ‘knowledge-seeking’ and ‘cleanliness & safety’ appeared to be the most important push and pull motivations, respectively. Subsequent regression analyses indicated that health status and positive and negative affects significantly contribute to accounting for the travel motivations of Taiwanese seniors.
2015 •
The young travellers’ segment is an emerging market for today’s travel and hospitality industry. Yet, there is negligence in this lucrative market segment. It is common that most countries including Malaysia fail to collect statistics regarding young travelers’ holiday patterns. The study of past literature on tourists’ holiday decision paves the way to explore the young Malaysians’ travel lifestyles and outbound tourism intentions. Although most of the findings are helpful to understand the young travelers market, the related study of young Malaysian travelers is limited. This study intends to fill the gap by examining the relationship between travel lifestyles and outbound tourism intentions of young Malaysians. Hence, this will be significantly helpful for marketers in developing positioning strategies in order to provide a total tourism experience for the potential travelers.
مجلة کلیة السیاحة والفنادق. جامعة المنصورة
Generational Differences in the Travel Decision-Making Process: A Comparative Study Between Generation X, y and Z as Moderating VariablesLoading Preview
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