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Management and Organizational Studies
Vol. 5, No. 2; 2018
Revolutionizing Public Universities of Ethiopia through Appreciative
Inquiry Approach: A Case Study of Jigjiga University, Ethiopia
Mohammed Jemal Ahmed1,*
1
Lecturer and Researcher of History and Tourism, Wollo University, Ethiopia
*Correspondence: Lecturer and Researcher of History and Tourism, Wollo University, Ethiopia. E-mail:
mojem12@gmail.com
Received: March 26, 2018
Accepted: April 11, 2018
Online Published: April 13, 2018
doi:10.5430/mos.v5n2p7
URL: https://doi.org/10.5430/mos.v5n2p7
Abstract
Appreciative inquiry is a qualitative approach focusing on discovering and appreciating potential strengths and the
core value of organizations. This article has tried to explore the potential of appreciative inquiry to bring a positive
change in Jigjiga University of Ethiopia. The paper starts with the description of appreciative inquiry and the 4 “D”
(Discovery, Dream, Design, and Destiny) model of appreciative inquiry. It has also tried to appraise the effectiveness
of appreciative inquiry approach and design in bringing about change in the management system of Jigjiga
University. The study is a case study of Jigjiga University within a context of higher education using appreciative
inquiry to assess the need for change and make recommendations on this basis. The author has four year experience
as academic staff, manager and lecturer in Jigjiga University. Hence, besides to the literature, the data have been
drawn from his own practical experience. Moreover, researches that have been done by Jigjiga University
Anticorruption Directorate and various annul reports of Jigjiga University have served as a main source of data
concerning Jigjiga University management status. The author has tried to appraise the gaps of problem solving
approach to transform Jigjiga University. The potential of the appreciative inquiry approach to bring sustainable
change in the University has also been highlighted. The purpose of this study is, therefore, to appraise the feasibility
and potential of appreciative inquiry approach to bring recommendable changes across several departments of Jigjiga
University.
Keywords: appreciative inquiry, change, Jigjiga University
1. Introduction
In this part, various definition of appreciative approach; the four “D” model of appreciative inquiry; historical
development of appreciative inquire and a comparison of problem solving versus appreciative inquire approaches
have been presented and analyzed.
1.1 Definition of Appreciative Inquiry Approach
First, it is essential to see the literal and contextual meanings of each word: appreciative and inquiry. The literal
meaning of the term “appreciative” includes value, prize, esteem, and honor. In the context of this article, it refers to
value; recognize the best in people or the world around us; affirm past and present strengths, successes, and
potentials; to perceive those things that give life to living systems. In another expression, it refers to increase in value
of something. The dictionary and literal meaning of the term “inquiry” is discovered, search, systematically explore,
and study. “Inquire” in the context of this paper refers to explore and discover, to ask questions; to be open to seeing
new potentials and possibilities (Yee Leng EOWa, Wan Ali WAN ZAHb et.al, 2010).
The concept of appreciative inquiry has been defined by various scholars such as Bushe (1995), Liebler (1997),
Cooperrider and Srivastva (1987), Head and Young (1988) and others. Even though these scholars have defined
appreciative inquiry in different ways, the central points of their definition have similar concepts.
Appreciative inquiry has been defined as the co-evolutionary search for the best in people, their organizations and
the relevant world around them (Attiah 2015; Cengiz, 2010; Cooperrider & Srivastva, 1987; Cooperrider, Whitney,
& Stavros, 2008). James (1999) expressed it as follow: Appreciative Inquiry uses "understanding-through-empathy"
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during first-hand interviews with stakeholders of the organization. Its bias is towards the direct interaction with and
observation of the people in an organization rather than a detached analysis of facts, figures, charts, benchmark
comparisons, and discussions with executives only. Appreciative inquiry involves focusing on positive elements
already existing in a given situation, appreciating and building on them (Hargis, 2004). According to Rainey (1996,
as cited in Hargis 2004), “Appreciative Inquiry is a selective perceptual process, which apprehends ‘what is’ rather
than ‘what isn’t. Appreciative Inquiry (AI) is both theory and practice (Whitney & Trosten, 2003). As a theory, AI
offers perspective, a set of principles, model, and beliefs about how human systems function. In terms of practices,
AI is a transformative agent that recognizes the best in people and helps them moving towards using their potential
positively. It is a co-evolutionary search for the best in people and the relevant world around them (Cooperrider,
Whitney, & Stavros, 2008). It is called "appreciative" because it looks for what has enabled an organization to exist
and thrive rather than to look for problems or weaknesses. It is an "inquiry" because it relies heavily upon close
collaboration with the organization’s members as the primary source of information by drawing out people’s stories
of “work life” within the organization. Appreciative inquiry involves the art and practice of asking questions that
strengthen organizations capacity to exploit positive potentials (Coorrider, & Srivastva, 1987, as cited in Cengiz,
2010).
1.2 The Four “D” Model of Appreciative Inquiry
The appreciative inquiry process follows what is known as the 4-D Cycle of Discovery, Dream, Design, and Destiny.
The Discovery phase aims to identify the “best of what is” by asking and capturing stories about positive aspects of
the current situation through interviews and observations. The central aim during this phase is to search and
appreciate what gives life and energy to a person (Haar, & Hosking, 2004). The Dream phase focuses on “what
might be.” Plans are important and are the realm of envisioning and planning for any organization as it provides a
sense of purpose or mission for the organization (Attiah, 2015). This is when the mind naturally begins to search
in-depth and envisioning new potentials (Cooperrider, Whitney, & Stavros, 2005). In the design phase, “provocative
propositions” or design statements are articulated that capture the vision of the Dream phase. Finally, the Destiny
phase yields action plans that define “what will be” to achieve the design statements. It focuses on the sustaining of
the development and innovation experienced in previous stages.
1.3 Historical Development of Appreciative Inquire
Appreciative Inquiry (often known as AI) is recent phenomenon in business literature. The concept of appreciative
inquiry originated by Cooperrider and Srivastva in 1980s through a dissertation study conducted within the
Weatherhead School of Management, Case Western Reserve University (Cooperrider, Whitney, & Stavros, 2008;
Watkins & Mohr, 2001; Whitney & Trosten-Bloom, 2003). Even though, appreciative inquiry is new philosophy,
several researches have been conduct on the feasibility of this new theory. Most of the researchers have appreciated
the philosophy of appreciative inquiry. Much more organizations have found it important tools to a achieve
organization development and therefore, many managers have been applying appreciative inquiry in order to
revolutionize their organizations (Hargis, 2004).
1.4 Problem Solving versus Appreciative Inquire Approaches: A Comparison
Appreciative inquiry differs from the traditional approach to organizational development and transformational
change in several ways (Cengiz (ed.), 2010). Firstly, the traditional view of the organization assumes that
organizations are overwhelmed by a complex problems and waiting for solutions whereas AI assumes that the
organization is a source of infinite capacity and imagination. The traditional view tends to keep the organization at or
close to its existing capabilities as it merely seeks to find out problems and no attention for organizations core
potentials, however, AI seeks to build and expand organization positives in ways that allow for ingenuity and
initiative. The traditional view is negative in nature as it is concerned with problems, symptoms, causes, solutions,
action plans and interventions (Cooperrider, Whitney, & Stavros, 2008). AI on the other hand is a positive focus on
the true, the good, bettering and possibilities. The basic assumption of problem-solving methodologies is that people
and organizations might face obstacles and need to be fixed. The process usually involves: (1) identifying the key
problems; (2) analyzing the root causes; (3) searching for possible solutions; and (4) developing an action plan. In
contrast, the underlying assumption of appreciative inquiry is that people and organizations are full of assets,
capabilities, resources, and strengths that can be located, affirmed, leveraged and encouraged (Attiah, 2015). The
Appreciative Inquiry (AI) model is based on the assumption that the questions we ask will tend to focus our attention
in a particular direction. Unlike AI, traditional or problem solving approach focus on assessing and evaluating a
situation and then proposing solutions are based on a deficiency model. Such models ask questions such as “What are
the problems?”, “What’s wrong?” or “What needs to be fixed?” Fitzgerald, Murrell and Miller described problem
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solving approach as lowered an individual’s energy and creativity. On the other hand, by focusing on what is desired,
constructive, and possible, AI will shift a person’s perception and effectiveness towards positive direction
(Cooperrider & Whitney, 2005). In contrast to traditional approach, appreciative approach inquiry is complicated
philosophy that questions the whole system by asking and inquiring what works instead of focusing what are the
problems (Hammond, 1998, as cited in Cengiz (ed.), 2010).
Table 1. Traditional vs. Appreciative Inquiry Approaches
Traditional Approach
Appreciative Inquiry Approach
Apprehends ‘what is?’
Apprehends ‘what is no?’
seeks what is “wrong” in an organization
seeks what is “right” in an organization
“Felt Needs”-Identification of Problems
Appreciating and Valuing the best of “What is”
Analysis of Causes of the problem
Envisioning “What Might Be
Action Planning (Treatment)
Dialoging “What Should Be”
Basic Assumption: An Organization is a Problem to
be solved
Basic Assumption: An Organization is a Mystery
to be Embraced
Source: Modified from Attiah, 2015: 92
2. Purpose of the Study
The main purpose of this study is to assess various literatures and researches of appreciative inquiry that have been
done in various originations and to determine whether appreciative inquiry can serve as an effective transformational
tool to revolutionize Jigjiga University. Hence, the recommendations of this study will help managers of Jigjiga
University or other concerned stakeholders to considers appreciate inquiry as best alternative tool to solve the
existing problems of Jigjiga University and to revolutionize the University forward. As noted previously, research on
appreciative inquiry has been conducted in various organizations, businesses and education; but as far as my
knowledge, there were no researches that have been conducted in Ethiopian higher in general in Jigjiga University in
particular. Therefore, this particular study will also fill the existing literature gap to some extent.
3. Research Method
To conduct this particular study, qualitative research method has been used. The data were collected from secondary
sources mainly from annual reports of Jigjiga University, researches conducted on Jigjiga university management
system, researches conducted in similar organizations and various literatures. However, primary data have also been
gathered through participant-observation. As the author was an academic member of Jigjiga University as both
managerial and non-managerial staff from 2012-2016 for 4 years, he had an opportunity to see the situation of Jigjiga
university management system as eyewitness. Therefore, primary data were also incorporated from his personal
experience and participant observation. Finally, information gathered through literature reviews and
participant-observation were incorporated into subtitles and analyzed accordingly.
4. Revolutionizing Jigjiga University through Appreciative Inquiry Approach
Jigjiga University is one of the public higher institutions that were founded in March 2007, along with the
Second-Generation universities in Ethiopia. It is located in the emerging town of Jigjiga, the capital city of Ethiopian
Somali regional state; found 635 kilometers away from Addis Ababa. The University officially started its service
with 712 students, 66 and 99 administrative in three faculties in 2007. In the recent years, the intake capacity is
increasing from year to year. So currently (2017), it has about 21,554 students studying in 57 various academic
programs and 627 post-graduate students pursuing in six academic programs. These programs are operating under
eight Colleges, three Schools and an Institute (https://www.jju.edu.et/ Accessed on October 25/2017).
The findings of the research conducted by Anticorruption Directorate Office of Jigjiga University [JJUACD] (2016)
reveal that there were serious administrative and managerial problems in Jigjiga University. The author was a
member of Jigjiga University from 2012-2016. In these years, the author had been working as both managerial and
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non-managerial staff and he has had practical experience in both cases. In addition to the findings of JJUACD (2016),
the author has also witnessed the staff members’ dissatisfaction, anxiety and discomfort with existing system of
Jigjiga University. The voices’ of non-managerial staff and first line managerial staff were not heard by the
university top managers (JJUACD, 2016). The University deployed rigid top-down highly autocrat leadership and
directive approach where top managers of the University have imposed various task without the consent of the first
line managerial staff and non-managerial staff. Most of the directions given by the top managers were politically
motivated and irrelevant to realize the mission of the University (JJUACD, 2016). Jigjiga University has three main
objectives: teaching, research and community services (Ministry of Education [MoE], 2012). All of them highly
demand creativity and motivation of practitioners and managers. However, in contrary, there is no any kind of means
that appreciate creativity and innovations in the working environment of Jigjiga University. Almost there is no any
kind of rewarding mechanism for staff members so that the staffs are not motivated to explore their potential to
achieve the objectives of the university (JJUACD, 2016). According to annual report of history and heritage
management of department of Jigjiga University [HIHM] (2015), the University top managers have been giving a
due attention for “what are wrongs”? They were very curious and busy in searching the wrong sides of the university
whereas the core values and the potential area of the organization have been marginalized. They have given a due
attention to search for mistakes and to punish accordingly. Innovation and creativity which should have the high
place in the university have been disregarded. The organizational culture of the university reveals that identifying
faults, searching responsible bodies for those faults and penalizing those staff members who made the mistake are
the mechanism to achieve the objectives of the organization (HIHM, 2015). Hence, personnel have never dared to
take risk in their jobs and organizational development and transformation became stagnant or negative in the
university. Moreover, there is high staff turnover in the University (Jigjiga University Annual Report, 2016). A
study conducted about staff turnover of Ethiopian Universities by Madawalabu University of Ethiopia revealed that
bad working environment was the most frequently cited reason for leaving of (71.3%) followed by poor management
and leadership at department, school, college and university level 63.4 (Ibrahim, Rahil & Gemechu, 2017). The study
conducted in Jimma University of Ethiopia also revealed that seventy percent of study participants’ reported that
they were not recognized for good achievement (Workneh, 2010). An extended and unnecessary bureaucracy was
another main obstacle to transform Jigjiga University (Annual Report of Jigjiga University, 2016). The University
managers always try to solve some problems by using the conventional problem solving approach (Ministry of
Education, 2012). They have focused on assessing and evaluating a situation and then proposing solutions are based
on a deficiency model. Such models ask questions such as “What are the problems?”, “What is wrong?” or “What
needs to be fixed?” For instance, at the end of each semester there is performance evaluation through questionnaires
for the staff members to identify problems. Based on this survey, the staff have been criticized and punished
accordingly but there is no any reward. The survey questions prepared only to indicates problems (JJUACD, 2016).
The potential and core values of the university never include in the survey. A study conducted in Lebanon
(UNDESA, 2003) indicates “performance evaluation may cause tremendous and anxiety for both the manager and
the employee being appraised; in most of the cases, the employees don’t perceive the appraisal as fair. Performance
evaluation may have a negative impact on motivation and satisfaction if they are poorly designed or administered; if
evaluations are not perceived as being conducted fairly and consistently, it might not expect to reach a high level of
employee satisfaction toward the performance appraisal system. Most people have three kinds of needs to their
organizational existence: a need to be rewarded for what they achieve; a need to be accepted as a unique person and a
need to be appreciated not only for the function performed but also as a human being. None of these things are
effecting in Jigjiga University. Kotter (1995) concurred and added, “Good leaders recognize and reward success,
which not only gives people a sense of accomplishment but also makes them feel like they belong to an organization
that cares about them”. Hence, Jigjiga University is in urgent need of revolutionizing the existing working
environment. As many studies conducted in similar setting and organizations shows that appreciative inquiry is an
appropriate tool to solve the existing multifaceted problems and transform Jigjiga University.
The main objective of this paper is, therefore, to assess the potentials of appreciative inquire as a reliable tool to
revolutionize Jigjiga University. A general hypothesis guiding this investigation was, “Is the appreciative inquiry
process in a higher education setting specifically in Jigjiga University an effective and reliable tool and does it make
employees feel appreciated? To answer this, a lot of literatures have been analyzed and seen in the context of Jigjiga
University. In addition, the research findings of Jigjiga University’s sub-organ Anticorruption Directorate; annual
reports of various units of the University, the author’s personal experience as participant-observer and as a
practitioner in the University are important inputs of this paper.
As appreciative inquiry literature reveals that many universities have become fruitful through applying appreciative
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inquiry approach. For instance, one university of higher education, Benedictine University, described an attempt to
initiate culture change in their faculty utilizing appreciative inquiry as the intervention (Hargis, 2004). The university
explained how through the appreciative inquiry process, university core values were developed and adopted. From
their research, “the successful engagement of their faculty in the AI process and the subsequent core values
document gave evidence of a culture which can once again anticipate a more vibrant future through a shared
language of affirmation” (Head & Young, 1998). Another study on appreciative inquiry at the higher education level
was a study on the Internet in which another university, Merritt College, in January 2002, hosted the start of the
“Campus Wide Appreciative Inquiry Process.” The college assembled administrators, staff, students, and faculty
who identified their top values for Merritt and small actions. The values and actions they discovered were to improve
the campus and encourage them to adopt the values and actions as their own (Merritt College, 2002, as cited in
Hargis, 2004). These studies reveal an interesting clue as the AI approach can serve as an effective change tool in
Jigjiga University too.
Problem-talks are usually anchored in frustration, despair and impotence; while they evoke certain kinds of
relationships. AI can be used to solve problems; it just approaches problem solving with a different perspective.
Traditional problem solving looks for what is wrong and “fixes” it, thereby returning the situation to the status quo.
Appreciative Inquiry solves problems by seeking what is going right and building on it, thereby going beyond the
original “normal” baseline (Watkins and Mohr, 2001, as cited in Hargis, 2004). This indicates that to solve the
existing problem of Jigjiga University appreciative inquiry is an appropriate tool. As Kolb (1984) states,
"appreciation is a process of affirmation. Unlike criticism, which is based on skepticism and doubts, appreciation is
based on belief, trust, and conviction. If appreciated and encouraged staff members of Jigjiga University will become
more innovative and able to achieve the mission and the vision of the University. The University should recognize
that rather than using a top-down, highly directive approach to faculty development, appreciative inquiry is identified
as a best tool that would recognize what instructors will do well and give them opportunities to share best practices.
The results of many studies conducted in similar context shows that achieving organizational objectives is not
searching what the problems with this organization are, but rather, what are its gifts - the building blocks of the
organization. They may be ideas, beliefs or values as well as structures, practices or procedures by providing a
structured opportunity for university to share best practices, to be engaged in the larger change program, and to take
an active and direct role in determining future professional development. By its very nature appreciative inquiry is
inclusive, consultative, generative and energizing. Hence by implementing appreciative inquiry, it is possible to
transform Jigjiga University within a short period of time.
5. Conclusion and Recommendations
Appreciative inquiry is the paradigm shift from focusing on problems to focusing on strengths and to seeking what is
“right” in an organization. It intends to explore the potentials of the organization to achieve their goals. It is more an
inclusive and democratic style by its very nature. Though it emerged in business literature in recent time in 1980s, a
lot of researches have been conducted on the feasibility of appreciative inquiry. Many organizations have been also
effectively implementing and transforming through it. Among many others, universities are among such
organizations that implement appreciative inquiry and enjoy appreciable changes. The experiences of many
universities show that appreciative inquiry is enabling them to bring a positive change and organization development
within a short period of time. The problems that have been experiencing Jigjiga University also seem to be solved by
implementing appreciative inquiry approach. The nature the problems that Jigjiga University encountered will not be
solved through the conventional problem solving approach rather appreciative inquiry approach is reliable asset to
transform the University to the better position. Hence, the author would like to recommend that Jigjiga University
should implement appreciative inquiry approach so as to revolutionize the University within a short period of time.
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