Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
WRITING FOR THE NET: TIPS M.Mar Suárez -CAV Paragraphs ■ Use short paragraphs – five lines max. ■ One paragraph = one concept. ■ The visual layout should invite the reader to read the text. ■ Media style guides recommend between 4 and 6 sentences per paragraph, i.e. no more than 100 words. ■ Keep paragraphs balanced unless you have a specific communicative purpose in mind for not doing so. Image created by EDAP Paragraphs Paragraphs v Non-standard paragraph layouts Non-standard paragraph layouts Distribution of information ■ Use short sentences. ■ Skip unnecessary words (direct, concise, factual style). ■ Make texts that are easy to skim & scan. ■ Bold or underlined text guide the reader. ■ Use meaningful headings and subheadings to distribute the information. Distribution of information ■ Use subheadings only when paragraphs are too long. ■ Careful with redundancy in headings. ■ Careful with lack of contextualization. ■ Use graphs/tables/images to summarize or express an idea. ■ If the text is too long, then distribute it in different pages. Not too much scrolling. Style ■ Avoid the passive tense. ■ Avoid needless repetition. Punctuation, deixis and hyperlinks are most helpful! ■ Address your web visitors directly  use the word ‘you’. ■ Create the right tone, look and feel  your own style (color + font type and size). ■ Use internal and external links: internal, to cite your own work and be concise; external, to cite your sources. Accuracy / Proofreading ■ Proofread your texts. NO TYPOS! ■ Be consistent with the use of caps or lowercase letters in titles, tabs and navigation menus. ■ Use no more than two font types on the same page. ■ Use no more than three font sizes on the same page. ■ Bear in mind the pre-established use of caps and italics, etc. for work titles. ■ Be consistent with spelling: either AmE or BrE, but not both simultaneously. ■ Beware of urls: language codeswitching, length… A good online site... ■ Takes into account the reader, not so much the writer. ■ The inverted pyramid: recommended ■ The text must be organized taking into account the whole layout. ■ Not just content, but also form.