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MOOD & transitivity.pdf

interpersonal meaning and ideational meaning of HIV AIDS slogans

MOOD AND TRANSITIVITY OF HIV AIDS SLOGANS: A SYSTEMIC FUNCTIONAL STUDY Desi Qoriah 180120130014 MOOD TRANSITIVITY Exchange Speaker attitude How it ‘s delivered Express world experience How it’s represented What’s going on Why? HIV AIDS a huge case all over the world SLOGAN Language to convey message OBJECTIVES 1. To analyze and describe the types of MOOD are found of HIV AIDS slogans. 2. To analyze and describe what TRANSITIVITY is found of HIV AIDS slogans. 3. To describe what is the correlation of mood and transitivity of HIV AIDS slogans. Theoritical Outline Systemic Functional Linguistics (SFL) • The main, taken from Halliday and Matthiessen (2004) • supported by Gerot and Wignell (1995) • Suzanne Eggins (2004) • Sujatna ( 2013) • Bloor and Bloor (2004) • Deterding & Poedjosoedarmo (2001) Method and Technique Collect HIV AIDS slogans Categorize the data: MOOD(Declarative,interro gative, imperative,etc) TRANSITIVITY (material, mental, verbal, relational, etc) Doing the analysis Deliver and describe Data Sources 40 HIV AIDS slogans From UNAIDS, ICAAP, GF, IPF, KPA and other organizations On their campaigns and programs. Data analysis examples Data 1: “My surest friend is condom” My surest friend is condom Subject Finite Complement Mood Residue Declarative Carrier Attributive process Attribute Relational attributive process Type: declarative – relational attributive Data 2 “I care, do you?” I Subject mood care Finite/predica tor Residue Declarative Senser Mental Mental process do Finite you Subject Mood (care)? (predicator) Residue Interrogative Senser Mental Mental process Declarative-metal, Declarative-mental Thank you