Wiki-based Community Collaboration in Organizations
Osama Mansour
Linnaeus University, Sweden
osama.mansour@lnu.se
Mustafa Abusalah
Consolidated Contractors
Company, Greece
mabusalah@ccc.gr
ABSTRACT
Social media technologies are increasingly used within
organizational settings. Particularly, organizations continue
to adopt and use wikis for enabling collaboration among
their professional communities of practice. At this respect,
the current paper reports results from an interpretive case
study focusing on the use of a wiki for knowledge
collaboration and sharing at a large multinational
organization. It examines how the wiki is used by members
of several professional communities of practice through
interviews, observations, field studies, and documents. It
concludes by showing that the openness of the wiki has a
dual impact on wiki collaboration and also discusses how
the wiki might serve as both an enabler and inhibitor for
community and knowledge collaboration.
Linda Askenäs
Linnaeus University, Sweden
linda.askenas@lnu.se
Further, a study by Stenmark [22] shows how the use of the
wiki has enabled more participation and knowledge sharing
in an organization that wanted to activate its intranet.
INTRODUCTION
Yet, despite the recognition by managers of the value of
knowledge ([19], [34], [35]) and the need to develop
knowledge management strategies in their organizations,
they are still unclear about how to do that [34]. Several
attempts by organizations to use information systems in
order to manage their knowledge have resulted digital
junkyards [34]. Stocker et al. [24], for instance, found that
organizations using wikis struggle with the dilemma of a
knowledge-sharing environment. While some managers
perceive higher benefits from using wikis to transfer and
manage knowledge [24], others tend to be uncomfortable
with the idea that their content is open and accessible by
large numbers of users [30]. In the same vein Danis &
Singer [8] argued that the uncoordinated use of wikis by
many users may result chaos such as distrusted content,
difficult navigation, and inconsistency among wiki pages.
The impetus for organizations to use social media has been
increasing recently. This is because the growth of social
media has become a major technological evolution that
transforms the way individuals and groups work and
interact together [12]. Accordingly more organizations are
adopting and using different social media tools at the
workplace to enable collaboration and knowledge sharing
amongst their employees ([36], [17]). The wiki as one type
of social media is defined as a simple dynamic web page
that is open for anyone to share and discuss personal
knowledge in a collaborative manner. As such, the wiki is
increasingly used for different internal knowledge
management purposes in organizations ([36], [9], [30]).
Most often, the wiki is used in organizations by virtual
communities of practice (CoPs) [36], which are central to
knowledge management strategies [3]. For instance, Hasan
& Pfaff [10] and Wagner [28] described the wiki as a
conversational knowledge management tool that is used by
CoPs to address specific knowledge needs. Given its
flexible nature, the wiki has also been described as a lean
approach to web-based content management allowing
multiple users to collaborate for the creation of content [9].
As the number of organizations introducing and using wikis
is growing, still only a little amount of empirical knowledge
is available about this phenomenon ([5], [24], [8], [23],
[17]). In contrast, many empirical studies examining wikis
are often found in other contexts mainly in education and
Wikipedia, which are fundamentally different contexts than
the workplace ([24], [8]). Given the paucity and need of an
empirical understanding of using wikis in an organizational
context and the importance of this emerging phenomenon,
the current paper focuses on the use of the wiki for
knowledge collaboration and sharing by several CoPs at a
large multinational organization. It explores and examines
the perceptions of senior employees who serve as
community managers and captains in different professional
wiki-based communities and seeks an answer of how they
react and behave towards the introduction and use of the
wiki. As such, the paper is based on an interpretive
exploratory study including multiple sources of data such as
interviews, field notes, documents, and observations. The
ultimate aim is to identify and explain factors that influence
the use of the wiki as a shared medium for community and
knowledge collaboration within organizational settings.
Keywords
Community, Wiki, Collaboration, Openness, knowledge
sharing, Organizations.
Hence the unique contribution of this paper is providing
novel understandings about using wikis in organizations.
Mainly the paper contributes rich insights of wiki openness
and its influence on how communities use a wiki for
knowledge collaboration and sharing at the workplace.
RELATED LITERATURE
Wikis
Wikis for Community
Management
The first exposure to wikis was in 1994 by Ward
Cunningham who wanted to have a platform for software
developers and designers to collaborate and share
knowledge ([22], [23]). A wiki, a Hawaiian word means
quick, refers to a simple dynamically updated web page that
is open for anyone to add, edit, discuss, and track content. It
consists of hyperlinked pages that allow anyone to
collaborate openly for the creation and modification of
knowledge ([36], [9], [19]). One of the unique attributes of
wikis, which differs from pervious technologies, is the free
or open editability that enables anyone to edit others’
contributions in order to improve readability, organize
pages, and integrate ideas [36]. In a similar sense, Yates et
al. [36] referred to the process of rewriting, reorganizing,
and integrating wiki content as “shaping”. The defined
shaping as a purposeful activity that transforms existing
knowledge on the wiki into useful knowledge. Nowadays
one of the most famous examples of the wiki concept is the
large online encyclopedia called Wikipedia [9]. Wikipedia
well represents the concept of open wiki collaboration, as it
is an outcome of the many voluntary contributions made by
Wikipedians ([11], [31]).
Wikis are increasingly used in organizations by virtual
communities of practice [36]. In this respect, Ardichvili [3]
explained that CoPs are gaining popularity as a vehicle of
collective learning and knowledge creation within
organizations. A community of practice (CoP) is defined as
a group of people informally bound together by shared
expertise and passion for a joint enterprise, who deepen
their knowledge and expertise by interacting on an ongoing
basis ([32], [34], [33]).
Wikis in Organizations
Perhaps the term that best describes the use of wikis in
organizations is Enterprise 2.0. Andrew McAfee [18]
coined this term to represent organizations that build and
use social media or web 2.0 technologies namely wikis,
blogs, and others at the workplace. The use of wikis in
organizations is far different from how it is used in other
contexts such as educational settings or open environments
like Wikipedia ([8], [23]). Many scholars (e.g. [11], [20],
[29], [10], [28], [16]) discussed several possibilities of
using wikis within organizational settings. For instance,
Majchrzak et al. [17] conducted a survey focusing on the
corporate use of wikis. They provided a list including
several activities supported by the use of the wiki such as
communities of practice and user groups, ad-hoc
collaboration, e-learning, project management, etc. Others
such as ([10], [28], [29]) described wikis as conversational
knowledge management technologies. A wiki as a
conversational knowledge management tool represents an
end-user developed approach that is based on collaboration
and conversation ([10], [29]). In the same vein, Kosonen &
Kianto [16] argued that wikis represent a socio-technical
approach to managing knowledge that enables a multitude
of knowledge-work processes, combines communication
and personal information management, and makes
knowledge work more visible. However, Danis & Singer
[8] argued that the open nature of the wiki might introduce
difficulties for organizations, for instance, to manage their
content, which may result chaos, inconsistency, and
difficult navigation. Other scholars discussed trust problems
[14] and vandalism and malicious edits [9] of wiki content
due to its free, open nature. In the following section we
describe how a wiki is used by Communities of Practice.
Collaboration
and
Knowledge
Wenger & Snyder [33] explained that CoPs differ from
other forms of organization e.g. project teams or formal
work groups in terms of purpose, belonging, and bond
among community members. The purpose of CoPs is to
exchange knowledge and develop capabilities. Members of
the community select themselves to participate with others,
and passion and commitment are bonds that hold them
together. Ardichvili [3] explained that one of the most
recognized benefits of CoPs is their ability to allow for the
generation and dissemination of tacit knowledge, which is
hard to communicate, as it is intuitive and embedded in a
specific context. He referred to CoPs as a platform for
sharing and internalizing tacit knowledge.
Within
organizational settings, Ardichvili [3] further argued that
CoPs play a central role in the knowledge management
strategy. However, Wenger [32] explained that CoPs need a
technological infrastructure that enables members to
communicate regularly and accumulate documents.
In this respect, Knowledge Management Systems (KMSs)
refer to a class of information systems applied to managing
organizational knowledge. They are IT-based systems
developed to support and enhance organizational
knowledge creation, storage, retrieval, transfer, and
application [2]. As such a wiki represents one kind of
KMSs that allows members of communities of practice to
create, share, and aggregate their knowledge into a new
intellectual and organizational capital [36]. Wagner [28]
explained that conversational knowledge creation using
wikis emerged as the most popular way for organizations to
create knowledge in the context of online communities.
Accordingly wikis can be used for several collaborative
activities. For instance, Majchrzak et al. [17] reported that
organizations might improve their collaboration, work
processes, and knowledge reuse using wikis. Also
experienced organizational members might gain
reputational benefits from sharing their experiences with
others. Yet, organizations are often faced with several
challenges when using wikis. For instance, Happel & Treitz
[9] discussed wiki proliferation that represents several side
effects of wiki growth such as old and outdated content,
redundant information, and poor linkage between content.
They argued that such problems might result a lack of
acceptance of the wiki by new users and loss of existing
users. Also, Yates et al. [36] explained challenges for
understanding the motivation for knowledge shaping that is
critical to maintain the evolution of knowledge on a wiki.
As the modern economy runs on knowledge ([33], [35]),
knowledge management is considered one of the major
sources of competitive advantage in modern organizations
[28]. Knowledge management is defined as the process of
identifying and leveraging the collective knowledge in an
organization for competition purposes [2]. Knowledge, in
the sense of communities of practice, is an accumulated
outcome of the ongoing process of exchanging and
contributing knowledge to the community [32]. Other
scholars have discussed different perspectives of
knowledge (e.g. [13], [2]). Wenger [32] viewed
communities of practice as the social fabric of knowledge
and argued that CoPs are the cornerstones of knowledge
management. He identified three characteristics of CoPs
that represent the foundation of a knowledge strategy in an
organization. First, domain, which is the area of knowledge
that brings the community together, gives it its identity, and
defines the key issues that members need to address.
Second, community, which is a group of people for whom
the domain is relevant and involves members who interact
and develop relationships that enable them to address
problems and share knowledge. Third, practice, that is the
body of knowledge, methods, tools, stories, cases,
documents, which members share and develop together.
The combination of these three characteristics is what
enables CoPs to manage knowledge. At this respect, wikis
as an end-user approach can enable the combination of
these characteristics by allowing members of CoPs to
jointly create and share common knowledge and
experiences [29]. Hence a wiki as a free, open technology
may provide a flexible platform that helps community
members engage in voluntary collaboration and enable
dynamic interactions among them. The remaining parts of
this paper focus on examining the wiki environment and
explain factors influencing wiki collaboration.
RESEARCH APPROACH
In this research we chose to be explorative since only a
little or no research aimed at empirically examining the
perceptions of managers of using wikis in organizational
settings. In other words, the paper aims to explore the
phenomenon of using wikis in organizations inductively.
This choice is stimulated by both the nature of the problem
being a new and complex social phenomenon and the likely
high-degree of its uncertainty due to the paucity of
empirical knowledge [25]. Thus the study adopts an
interpretive approach to research. It emphasizes, in a
phenomenological sense, that an interpretive understanding
of human experiences can be derived from data collected in
real-life settings [21]. As such, the process of collecting and
analyzing empirical data is informed by this interpretive
philosophy that aims to produce a deeper understanding of
the phenomenon as given by the participants ([27], [6],
[26]). An in-depth exploratory case study research strategy
has been the vehicle of our process of inquiry. It is used to
help us in capturing interpretations and meanings that our
participants assign to their interactions as a community in
real-life settings [26].
Such an approach would help us in obtaining a clear and
deep understanding of the perceptions and attitudes of our
participants by uncovering recurring processes and
meanings of their ongoing human activity. In the following
sections we present and discuss the context of our case as
well as the processes of data collection and analysis.
Description of the Case
The study took place at Consolidated Contractors Company
(CCC), a large multinational contracting organization,
which has over 160,000 employees distributed all over the
world. The organization is headquartered in Athens, Greece
and has offices in the five different continents. Teams of
senior and junior employees including project managers,
mechanical engineers, technicians, etc. perform a variety of
civil and mechanical construction projects such as building
harbors, airports, tunnels, and Gas and oil plants in different
contexts. These teams might work in the middle of the sea
or the desert. The size of these teams may vary depending
on the size of projects ranging from 2000 employees in
smaller projects up to 30,000 employees in larger projects.
Due to this distributed nature of the organization and the
dispersion of project teams, top management started to
think of how to leverage and manage dynamic knowledge
and experience of such a vast number of employees. It is
worth mentioning that the company has increased its
employees in the last ten years from 35,000 up to 160,000.
This explosion in the number of employees has further
stimulated top management to think about flexible ways for
capturing and managing knowledge and experience at CCC.
In this respect, CCC mainly used a document management
system for storing and organizing its knowledge into
structured documents and reports. This system was
ineffective to allow for dynamic collaboration and sharing
of knowledge and experiences. Consequently, top
management has decided and supported the establishment
of a Knowledge Management (KM) department that is
responsible for developing and managing a shared platform
for collaboration and knowledge sharing at CCC.
Thereafter, the KM department was officially established as
of July 2007. The KM department, after eight months of
planning, launched the wiki, which is called ‘Fanous’ that is
an Arabic word means “The Lantern” in March 2008.
In order to put the wiki into operation, the KM department
established a core team of senior employees and top
managers. This team represented well-experienced
organizational members who have been working at CCC
for a long time. The team aimed at providing a basis for
building and cultivating different specialized communities
as well as promote the use of the wiki amongst their
employees. Then the wiki started to operate with five
professional communities of practice (CoPs), as they refer
to them in the company. Each community is specialized in a
particular domain and is led by a community manager and a
number of community captains. Also there are Subject
Matter Experts (SMEs) who are expert employees within
the domain of the community.
All these members are selected based on their seniority and
level of experience with full accessibility to add, edit,
comment, and change contributions on the wiki. Other
people at the company can access the wiki but with roles
limited to reading and commenting on the articles due to
control measures. Each community has its own space on the
wiki that includes community pages where community
members collaborate and share knowledge with each other.
Members can also contribute to other relevant communities
on the wiki. In addition, all CoP members receive daily
notifications to keep them updated of any new
contributions. In 2009, the wiki included 10 CoPs, 700
active members, and 3237 contributions.
Wiki as a Knowledge Management Tool at CCC
Document Management Systems represent a traditional
approach of storing, organizing, and searching for
organizational knowledge at CCC. This knowledge can be
accessed based on access rights criteria. Yet, the adoption
of an innovative knowledge sharing platform requires a
collaborative, social oriented medium that facilitates
flexible knowledge collaboration and sharing. In order to
satisfy this aim, the KM department decided to use a wiki
as a collaboration knowledge management tool.
The wiki consists of several spaces that belong to different
CoPs. Members of these CoPs are distributed across
different regions and projects within a particular field and
they use their wiki space to collaborate, explore ideas, and
discuss work problems. The advantage of using a wiki over
other collaboration tools such as forums is that all CoP
members can edit articles published by other members; so
more than one member can collaborate to prepare an article.
Also contributors can track changes of their articles through
wiki versioning. This practice is very important as it
provides a dynamic basis for CoPs to collaborate in order to
produce method statements that describe best practices,
work flows, work procedures, etc. [1]. As we discussed
before in the introduction, uncoordinated contributions to
the wiki may result chaos. To address this challenge, the
wiki was designed based on spaces. Each space is used by a
particular CoP and is organized hierarchically based on
areas and topics related to that CoP. Any new contribution
will be categorized under the related topic. This method of
categorization allowed community members to easily
navigate and locate contributions. Further, the wiki contains
contributions that are collaboratively created by more than
one author while other contributions are based on personal
or organizational experience and contributed by a single
author. To audit the quality of contributions and to inspire
additional coauthoring and editing, the KM department
employed “content review workflow”, which was
implemented after the completion of this study, to produce
high-quality contributions. This does not mean that some
contributions are void or invalid. But, for instance, two
different contributors might author the same method
statement in two different ways. When a user accesses the
wiki to search for this method statement, he wants to pick
up the best practice out of these two method statements.
Captains of each CoP can use the “content review
workflow” to obtain best practices and to ensure the
integrity of contributions. In addition, the wiki is semi
moderated so that members can only author articles that are
related to work. Yet, it is very unlikely that a comment or
an article is deleted from the wiki due to lack of relevance.
Data Collection Process
The selection of participants for our research marks the
early stages of the data collection process. The main criteria
for selecting our sample include the seniority level,
membership in different wiki communities, level of
activity, computer skills, etc. We used emails to send
invitations to several employees who match our criteria.
These emails contained general information about the
purpose of the study and other practical information related
to the interviewing process such as voluntary participation,
privacy and confidentiality issues, interviewing time, etc.
The resulted sample of participants who responded to our
emails was twelve self-selected senior employees and
managers with a range of experience between ten years up
to thirty years. Many of these participants have a three-year
experience of using the wiki and serve either as community
managers who lead the community, or community captains
who are active wiki users in suggesting topics, monitoring
contributions, encouraging members, etc. in different
specialized CoPs in the wiki environment. Only a few
others are lurkers who may read the wiki quite often but
seldom make any contributions. Further, most of our
participants hold university degrees ranging from a
Bachelor up to the Ph.D. mainly in construction and
engineering related subjects. In respect to computer
experience, many of our participants have modest computer
knowledge with varied experiences in using social media
technologies such as Facebook, Wikipedia, and LinkedIn.
By and large, participants in this research represent seniors
with varied levels of activity in the wiki. When the wiki
was first introduced, most of these seniors were selected by
the KM department to be part of a core team in order to
motivate a “grassroots” initiative for using the wiki at CCC.
This particular sample of senior participants was important
to understand evolving perceptions of using the wiki since
its introduction.
The primary vehicle for our data collection was the in-depth
semi-structured interview. However, we have triangulated
multiple sources of data including interviews, field notes,
organizational records, and participant observations. The
triangulation of multiple sources of data has been useful to
address a broader range of behavioral issues [37] and
increase the robustness of our data [21]. Given the
geographical distribution of our participants in different
parts of the world, ten interviews have been conducted
either via telephone or an online conferencing system e.g.
Skype. Only two face-to-face interviews have been
conducted during the first field visit. The average
interviewing time was one hour and all interviews have
been recorded and transcribed for later analytical purposes.
A case study protocol has been used to guide us throughout
the data collection [37]. This protocol included a general
overview of the study and also several themes and issues to
frame our questions and discussions with the interviewees.
These themes have been mainly developed based on the
literature of the wiki technology (cf. sections 2.1, 2.2, 2.3)
and also through our preliminary discussions with KM
specialists about the wiki platform. For instance, themes
related to the openness and free editability of the wiki have
been the basis for asking questions about their impact on
collaboration and knowledge sharing at the workplace.
Instead of using a pre-defined set of questions, these themes
allowed us to freely explore the perceptions of our
participants and also discuss other emergent issues during
the conversation. In other words, we used a fluid stream of
questions rather than rigid to follow the line of inquiry [37].
Further sources of data were obtained during two field
visits at the company. The first visit was at CCC
headquarters in Athens, Greece and the second was at CCC
offices in Abu Dhabi, UAE. During the first visit we carried
out an observation of the wiki platform with the help of the
second author who works at the KM department. Our
observation of the wiki has helped us to get deeper insights
of how different communities are structured and
categorized into specialized areas and also understand how
community members interact with each other. Also, field
notes have been taken both during the observation of the
wiki and our discussions with the head of the KM
department and other KM specialists. These notes mainly
contained information about issues and challenges related
to the wiki such as how the wiki works, the introduction of
new communities, sustaining the current communities, etc.
The second visit aimed at participating in the 10th quarterly
meeting of the ‘hydro testing and precommissioning’
community. Our role as participant observers was useful to
obtain an insider view of these meetings [35] as we have
been observing actual discussions and interactions among
community members while exchanging ideas and
experiences related to the content of their community on the
wiki. In addition, we have obtained several electronic
volumes of the monthly newsletter published by the KM
department. The newsletter includes a variety of
information related to community updates, featured articles
from different wiki communities, and monthly statistics
about top contributors and contributions This information
was a useful resource to provide us with additional insights
of communities’ activities.
Data Analysis and Validation
Perhaps the concept of hermeneutic circle discussed by
Klein & Myers [15] best describes the process of analyzing
our collected data. The concept of hermeneutic circle is
foundational to all interpretive work [15]. It emphasizes
that a whole understanding of the phenomenon can be
achieved through circular understanding and interpretation
of its parts and their interrelationships ([7], [15], [4]). Based
on this, each interview transcript was reviewed and several
segments or parts have been identified and examined.
Then we started to go back and forth across the text in order
to create connections among these parts in order to develop
a whole understanding. While moving through a circle of
understanding we have been able to identify several
interconnected perspectives and themes that explain the
phenomenon. Both open and axial coding were combined to
drive this circle of understanding through identifying the
themes and their relationships [21]. For data validation, a
number of random interview transcripts have been send to
the interviewees who agreed to receive them in order to
validate the conversation and revise their views. We have
been able to receive their views that the transcripts well
represent their perceptions of the wiki. No modifications
have been requested or made by the interviewees.
FINDINGS
Our research findings provide rich insights of how
organizations use the wiki technology to enable and support
collaborative practices such as gathering and sharing
knowledge by their individuals and communities. Our
participants described the wiki in synonym terms with KM
as one of the Group Technical Managers explained the role
of the wiki in managing knowledge at CCC:
“The basic principle of KM first of all is gathering of
experience gained by the people in the company, which
until KM was introduced, was the property of this
individual and it was not spread. And the second step of
KM was the systematic analysis of the subject and the
spreading of this knowledge to selected users. So this is the
only vehicle, you cannot spread to such vast number of
users such information by any other means”.
In this respect, CCC uses the wiki for specific aims and
objectives, which makes it a formal tool for managing and
sharing work-specific knowledge. A Control Project
Manager said:
“…our knowledge management is very specific to CCC,
and very applicable towards our own procedures.”
Also a Mechanical Construction Manager explained:
“We are not general users of the wiki, we have an aim from
the wiki to use it efficiently and effectively for our work and
socially for our community, for CCC community”
The Group Technical Manager provided an example from
his community that focuses on pipe fabrication and
technology improvements. He explained:
“...there are already about 620 entries and these entries
maybe specifications, maybe specifically written articles by
the participants or by others ... they found the subject very
interesting and participated with their long experience.”
The wiki is often used by members who belong to several
Communities of Practice (CoPs) to share communityspecific experiences and knowledge with each other and
collaborate for solving mutual problems and proposing
solutions related to their work. One of the Control Project
Managers described this through his experience in the
mobilization community as follows:
cause him problems if he comments or edits contributions
by an upper management person:
“it’s much easier now, if I mobilize to a new area, I can
easily go to this COP, community of practice, for
mobilization to remote areas, and I can access a lot of
information, and it’s not only this, I can share my problems
with my colleagues on the other side of the globe.”
“I don’t want to edit for him in front of many users, they
will see that I already attended his article ... he will
consider that an insult in front of others”.
Further, the wiki is also used to help people connect with
each other and establish relationships with experienced
community members:
On the other, a Mechanical Construction Manager
explained that the wiki has positively influenced his
contributing and sharing behavior. He said:
“…it will give me an opportunity to know more about these
people, what are their titles, or functions within the project
or the company. So it is introducing more people through
this media instead of just sitting and knowing the persons
around you”.
“…for my part, I feel it; I have more interest ... in giving
information. I really feel my information is very valuable
when I put it on the wiki, and people are looking at it”.
Open and transparent interactions among community
members through the wiki was perceived by many of our
participants to be one important mean to connect with other
employees and locate experienced members. A Group
Quality Manager said:
“…the wiki itself have brought all the experts closer in the
community. What I mean, now we know who is the expert in
our domain, whom we can talk to about a particular
issue...Now we understand that we belong to a
community…”
However, the way the wiki is used by community members
was influenced by various factors mostly related to the
open nature of wiki collaboration within communities. For
instance, the voluntary nature of a wiki that allows anyone
to openly and freely contribute and edit others’
contributions was conceived by our participants as one of
the barriers for wiki collaboration. As such, a Construction
Manager said:
“…it is not a formal tool to be utilized as a sort of
communication ... it is not that much official source that I
get something related directly to my job and take it”.
Also, the idea of an open wiki where knowledge is
accessible by anyone at the company was a major concern
for many of our participants. One of the Group Plant
Managers explained his stance towards an open wiki:
“I did not support that such thing when it falls in the hands
of others will make us less competitive, I totally disagreed
with that”.
Other participants had a different stance and explained that
a wiki needs to be uncontrolled and open for everyone in
order to enable flexible and dynamic community
collaboration. In this respect, the head of R&D for open
source development said:
A Mechanical Manager generally reflected his view of the
openness of the wiki as follows:
“Some people don’t share because they don’t like their
ideas to be discussed openly on the wiki because anyone
can open the it and see the discussion. I believe that those
people don’t have enough experience; anybody who has
confidence in himself will participate in the discussion.”
In the same vein, the openness of wiki collaboration
stimulates the effect of the community in the sense that
when community members see others contributing, they
feel more motivated to do the same. A Proposal Leader
said:
“When you see more people participating, when you see
more people writing, when you feel more confident that the
people who will read your input know what you are talking
about you start to be more cooperative. I think this is what
added and improved my perception”.
While many of the above issues can be seen as enablers for
wiki collaboration, challenges also arise because of the
openness of the wiki. For instance, a Group Plant Manager
expressed his opinion about making knowledge open and
accessible by anyone at the company as follows:
“I was really against such thing that we just fill pages
because you know people simply would like to show their
contributions, quantity is sick sometimes”.
This statement reflects concerns about the quality of
contributed knowledge on the wiki since people might only
contribute to show off in front of a large number of users.
A Group Quality Manager commented on this:
“the more contribution on a particular topic, the other
members of the community, they treat you as being the
expert in this field. This is not necessarily true (laugh)
because what we have to take into account is the quality of
the contribution. Quantity can be huge but quality could be
very low”.
“…you need to create an uncontrolled space and you just
allow people to go and talk ... if you want to make it formal,
people will not talk, you need to make it really informal”.
Such concerns have encouraged controlling contributions
on the wiki. The Group Quality Manager explained:
Further issues related to wiki openness show that it has an
influence on the willingness of people to contribute and
share with each other through the wiki. On the one hand, a
Construction Manager explained how wiki openness might
“Once a piece of knowledge is submitted, a document for
instance, it will be will be submitted to the knowledge
expert who will review it and he will have to say yes or no,
to put it on the wiki or not. The wiki will have only the
validated knowledge available for the user”.
In addition, each community has regular meetings for its
members where they can discuss and agree on several
issues related to their content in the wiki environment.
“...it is not only exchanging ideas online, we have meetings,
we go and people of these communities meet and discuss
things, and the thing is this is some kind of filtering and
coming up with better ideas and coming up with consensus
and agreement of these ideas, so its not only writing and
reading”
DISCUSSION
Wikis for Community Collaboration and Knowledge Sharing
Our findings reveal that the wiki is used for open
collaboration and knowledge sharing but to some extent in
a controlled manner. There is a mixed attitude towards the
use of a wiki for open collaboration as many of our
participants explained that the wiki should be open for all
but at the same time some rules of control such as
monitoring and reviewing contributed knowledge should be
applied. Mainly, this is because the organization leans
toward a formal use of the wiki with specific and clear
objectives in order to ensure a reliable application of the
wiki at the workplace. This situation can be described as a
kind of controlled openness. In the same vein, our
participants strongly expressed their satisfaction with the
wiki as a dynamic medium that allows knowledge and
experience to be accessible by a large number of people at
the company. We also noticed that the nature of the wiki as
an open and voluntary tool was useful to stimulate people
to share their knowledge and experiences as well as enrich
their sense of belonging and responsibility to the
community cf. [33]. This is an intriguing aspect of the wiki
especially when compared to other types of collaborative
technologies in organizations. The wiki has given
experienced people the chance to share their experiences
and make it accessible to a large number of people for the
benefit of the organization. In addition, by providing
communities with a shared place, the wiki has enabled
community members to connect with each other and
identify who the expert is within a particular community
and therefore strengthens their attachment and belonging to
the community as it becomes a source of relationships with
experienced members and useful knowledge to their work.
Behavioral Issues in Organizational Wiki-based Community
Collaboration
Behavioral issues of using the wiki for open management
and sharing of knowledge were salient throughout our
discussions with several managers. These issues have a
considerable impact to some extent on the use of the wiki
for community collaboration and knowledge sharing. As
reported by other scholars (e.g. [36], [3], [35]) several
barriers and motives might influence the contributions of
people to communities of practice. In this respect, we found
further issues related to barriers and motives of using and
contributing to the wiki by CoPs. The openness of the wiki
has a dual impact on knowledge collaboration and sharing
by community members.
For instance, the open nature of wiki collaboration might
deter people from contributing and sharing their
knowledge, even if they are willing to do so, because they
are not comfortable with exposing themselves to the public
cf. [30] or an unknown audience. These people have two
characteristics. First they might be a kind of people who do
not accept criticism or might not accept the comments made
by others to edit or shape their contributions cf. [36].
Second it might be that they feel shy to expose themselves
to a large number of people or prefer personal
communication as a personal trait. Related to this, there is a
lack of confidence and courage to comment on
contributions made by higher-level contributors, as people
do not feel comfortable to publicly discuss or comment on
issues contributed by senior people who are higher in rank
and experience. As a result hierarchy and ascendancy are
carried out to the wiki environment and might serve as
barriers to wiki collaboration. Also, the assumption that
people might take the opportunity to contribute in order to
be proud of themselves in the open environment was
conceived to be a threat to the quality of contributed
knowledge. Further, the voluntary and informal nature of
wiki collaboration can also be a barrier to share and
contribute to the community in the sense that people do not
see the wiki as part of their jobs. At this respect, a number
of our participants expressed the need for organizational
pressure to consider the wiki as a required tool at the
workplace.
In contrast, while the openness of the wiki has created
several barriers to collaborate and share, it has also
attracted people to freely express themselves and openly
collaborate and share their knowledge with others. This has
made it easier for the community to access knowledge and
locate experiences. More important, people feel that their
knowledge is more valuable when it is open for others who
read it and then use it in their real work, which therefore
provides them with extra motivation to collaborate and
share with others. Moreover the openness of the wiki was
an important factor to stimulate the effect of the community
within community members. So when people see others
contributing and sharing they become motivated to do the
same which to some extent reduces the constraining effect
of hierarchy and increases collaboration and sharing. In the
same vein, we found that open wiki collaboration has
enriched the sense of the community at the organization.
The openness of wiki collaboration has made people closer
and more connected in the sense that they can socially
interact with each other and meet new people who might be
experts in relevant areas. Consequently, the wiki is
considered as a source not only for knowledge but also for
relationships with knowledge contributors, which might
emerge during open discussions and commenting on the
wiki among community members.
In respect to quality issues, the openness of the wiki was
not considered a threat on the quality of contributed
knowledge by many of our participants who are in favor of
a controlled wiki environment cf. [10].
While many of them explained their concerns about these
issues, being an internal and controlled environment that is
only accessible, in the sense of being able to change and
edit content, by selected experienced organizational
members made the wiki a secure medium for sharing
reliable and trusted knowledge. At this respect, there are
many forms by which the organization controls the wiki
such as monitoring and reviewing contributions by
community managers and captains as well as KM
specialists, discussing contributions during community
meetings, and defining various accessibility measures. In
other words, there is a level of control applied to the use of
the wiki in organizational settings, which limits any
potential quality problems that might exist because of its
openness and free editability. In addition, the sense of
responsibility by experienced organizational members has
driven openness at the company in the sense that the wiki
has given them a chance to make their experience public
and accessible by everyone. Once this experience is
available on the wiki, the nature of work, which requires
employees to look for different procedures and methods
necessary to do their jobs, drives them to join wiki
communities in order to access and benefit from this
experience. Both the nature of work and the sense of
responsibility are driven by open wiki collaboration but are
also vehicles for openness.
Understanding this dual impact of wiki openness is
increasingly important as more organizations are adopting
wikis at the workplace. This importance stems from the fact
that openness as a major wiki property may have a
determining impact on the success or failure of
implementing a wiki as a medium for collaborative
practices in organizations. Therefore more research is
needed to further examine the duality of wiki openness and
the eventual enactment of paradoxical organizational
structures and cultures. It is also recommended to conduct
longitudinal studies that focus on examining gradual
behavioral changes of community members in respect to
open wiki collaboration.
ACKNOWLEDGMENTS
I wish to acknowledge the KM department at CCC represented by
Dr. Amr El-sersy and Dr. Mustafa Abusalah for their generous
cooperation and endless support for my empirical research. I also
wish to thank and express gratitude to all participants in this
research for sharing their precious time and insightful discussions.
In addition, I thank my supervisors and all colleagues and
research fellows for their support and insightful comments.
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This paper aimed at examining and explaining factors that
influence the use of the wiki for knowledge collaboration
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organizational settings. In this respect, the openness of the
wiki was found to be one major factor that has a dual
impact on determining peoples’ behaviors and attitudes
towards the use of the wiki at the workplace.
As such, the open nature of wiki collaboration was both a
barrier and an enabler for community members to
collaborate and share with each other. The hindering
impact of openness can deter or lead to less collaboration
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