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NARRATIVA TRANSMÍDIA LATINO-AMERICANA: UM ESTUDO SOBRE PRODUÇÕES TRANSMÍDIA DA AMÉRICA LATINA, ESPECIFICIDADES E AFINIDADES

2019, LATIN AMERICAN TRANSMEDIA NARRATIVE: A STUDY ON LATIN AMERICA TRANSMEDIATE PRODUCTIONS, SPECIFICITIES AND AFFINITIES

The purpose of this study is to highlight the use of transmedia narrative in Latin American audiovisual projects, and that, from this production format, have had positive repercussions in their respective societies. The projects chosen as object of studies are of four countries: Mujeres en Venta (Argentina, 2015), We Need to Talk about Harassment (Brazil, 2015), Cuentos de Viejos (Colombia, 2013) and Puzzle Negro (Chile, 2014). It is a theoretical study of the media and interactive processes of the transmedia narrative, as well as of the specificities in their social contexts, from the perspective of authors related to digital convergence, network society, participation culture and technological advances linked to new audiovisual narratives. Starting from this study, the transmedia is pointed out as an important tool of expansion and extension of a narrative, generating new formats of production and mobility of content. In this sense, it is approached how different countries promote and involve their audience through audiovisual projects that use analog and digital formats for transmission and visualization of content destined to different segments of entertainment and social interest. In addition to the theoretical analysis, a semi-structured interview was conducted with each producer of the projects presented here, in order to broaden the study and compare the respective productions in order to find possible affinities among them. The result is a wide range of details under social and cultural aspects of the Latin American audiovisual production process, given the current scenario the speed of the media and the emergence of new media. Key Words: Audio-visual; Transmedia Narrative; Network in Society; Participatory Culture; Latin America

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