Volume 23, Number 9 (September 2017) pp.8021-9361
A SPECIAL SECTION
Selected Peer-Reviewed Articles from the ASIA International Conference (AIC-2016) on Emerging Issues
in Economics and Finance (EIEF) and Future of Marketing and Management (FMM), Universiti Teknologi
Malaysia, 10–11 December 2016
Guest Editors: Amran Rasli, Ahmad Jusoh, and Muhammad Imran Qureshi
Adv. Sci. Lett. 23, 8021–8022 (2017)
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REVIEW
Entrepreneurial Career Adoption Model: A Way Forward
Bilal A. Abbasi, Aslan B. Amat Senin, Hapriza Bt Ashari, and Ambreen Gul
Adv. Sci. Lett. 23, 8023–8030 (2017)
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RESEARCH ARTICLES
Re-Defining PT Klippan Growth Strategy in Indonesia
Jacqueline Nora Pinto
Adv. Sci. Lett. 23, 8031–8037 (2017)
[Abstract] [Full Text - PDF] [Purchase Article]
Empirical Investigation of Causal Linkage Between Sectoral Reforms, FDI and Growth: Evidences from India
Deepa Gupta and Deepa Pillai
Adv. Sci. Lett. 23, 8038–8043 (2017)
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The Prime Lending Rate and Profitability of Regional Banks in Indonesia
Ghazali Syamni, Said Musnadi, and Faisal
Adv. Sci. Lett. 23, 8044–8046 (2017)
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Accessing Sustainable Rural Tourism: A Qualitative Analysis of Gomantong Cave, Sabah
Khairil Wahidin Awang, Mohamed Aslam, Norol Hamiza Zamzuri, and Arni Abd Gani
Adv. Sci. Lett. 23, 8047–8050 (2017)
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The Influence of Innovativeness and Internal Locus of Control on Earnings Management
Eko Widodo Lo
Adv. Sci. Lett. 23, 8051–8055 (2017)
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Equity Market Price and Its Effect on Capital Structure and Equity Issue
Miswanto
Adv. Sci. Lett. 23, 8056–8059 (2017)
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Internal Audit in Malaysian Public Sector: Qualitative Approach
Norhidayu Kudus and Mazlina Mustapha
Adv. Sci. Lett. 23, 8060–8064 (2017)
[Abstract] [Full Text - PDF] [Purchase Article]
Factors Affecting Entrepreneurial Intention Among Lectures of Vocational Economics and Business at
Universitas Gajah Mada
Riski Isminar Ardianti, Izzato Millati, and Deddy Kurniawansyah
Adv. Sci. Lett. 23, 8065–8068 (2017)
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The Impact of Campaign Fund Training in Indonesia
Lita Kusumasari
Adv. Sci. Lett. 23, 8069–8074 (2017)
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Disclosure of Whistle Blowing Policy Among Malaysian Listed Companies
Mazlina Mustapha, Hashanah Ismail, and Hun Lee Wei
Adv. Sci. Lett. 23, 8075–8077 (2017)
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Impact of Internal Audit Function on Internal Control Disclosure
Amelia Setiawan, Hamfri Djajadikerta, and Majidah
Adv. Sci. Lett. 23, 8078–8084 (2017)
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Analysis Unit Role of Micro and Medium Enterprises (SMEs) as Support in the Village of Village Tourism,
Tamansari, Banyuwangi
Izzato Millati, A. A. Gde Satia Utama, and Riski Isminar Ardianti
Adv. Sci. Lett. 23, 8085–8089 (2017)
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Islamic Student Financing Back Securitization in Malaysia
Mohammed Hariri Bakri, Nurayati Dabas, Shafinar Ismail, and Baharom Abdul Hamid
Adv. Sci. Lett. 23, 8090–8093 (2017)
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Share Price Performance of Malaysian IPOs Around Lock-Up Expirations
Abdolhossein Zameni and Othman Yong
Adv. Sci. Lett. 23, 8094–8102 (2017)
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B-School’s Readiness Standards for Encountering Asean Economic Community
Anton Mulyono Azis
Adv. Sci. Lett. 23, 8103–8108 (2017)
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Leadership Practices in Malaysian Technology-Based Firms: A Mixed Method Approach
Azlin Shafinaz Arshad, Amran Rasli, and Mastora Mustafar
Adv. Sci. Lett. 23, 8109–8112 (2017)
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Implementing Technology in Creative Industry (Benchmarking Study in Developed Countries)
Maya Irjayanti and Anton Mulyono Azis
Adv. Sci. Lett. 23, 8113–8118 (2017)
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The Effect of Accounting Knowledge, Entrepreneurship Spirit and Capital Accessibility to Financial
Performance of Footwear Creative Industries with Government Policy as Moderating Variable
Asep Darmansyah and Hamidah
Adv. Sci. Lett. 23, 8119–8126 (2017)
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Chemistry Modelling Skills: Students’ Understanding on Chemical Representations at the Microscopic Level
Siti Zubaidah Omar, Mohammad Yusof Hj Arshad, Mohd Shafie Rosli, and Nurbiha A. Shukor
Adv. Sci. Lett. 23, 8127–8130 (2017)
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Do Leaders’ Emotional Labor Strategies Influence the Leaders’ Emotional Exhaustion? Moderating Role of
Emotional Intelligence: Longitudinal Study on NGOs
Qasim Ali Nisar, Asma Imran, Noraini Binti Othman, Bidayatul Akmal Binti Mustafa Kamil, and Leonis Marchalina
Adv. Sci. Lett. 23, 8131–8137 (2017)
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Entrepreneurship and Livelihood Restoration at Sindh Pakistan: Mediating Role of Firm Performance
Abdul Ghafoor Kazi, Rosman Bin Md Yusoff, Fadillah Binti Ismail, Erni Munastiwi, and Muzammil Muhammad Khan Arisar
Adv. Sci. Lett. 23, 8138–8143 (2017)
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Entrepreneurship and Livelihood Restoration at Disaster Hit Area of Sindh Pakistan Through Government Support
Abdul Ghafoor Kazi, Rosman Bin Md Yusoff, Fadillah Binti Ismail, Erni Munastiwi, and Muzammil Muhammad Khan Arisar
Adv. Sci. Lett. 23, 8144–8148 (2017)
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Critical Process in Paddy Residue-Based Power Generation in Malaysia: Economic and Environmental Perspective
S. M. Shafie, Z. Othman, and N. Hami
Adv. Sci. Lett. 23, 8149–8153 (2017)
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Determinants of Household Indebtedness in East Malaysia: An Evaluation
Nur Shahirah Azman, Rosita Hamdan, Norazah Mohd Suki, and Aminah Shari
Adv. Sci. Lett. 23, 8154–8159 (2017)
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Structural Relationship Between Women Consumers’ Attitude and Actual Behavior in Mobile Retailing
Azlina Bujang, Norbayah Mohd Suki, and Norazah Mohd Suki
Adv. Sci. Lett. 23, 8160–8163 (2017)
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Analysis of Student’s Conception on Neutralisation: A Qualitative Study
Siti Salbiah Omar, Johari Surif Jamalludin Harun, Noor Dayana Abd Halim, and Suraiya Muhammad
Adv. Sci. Lett. 23, 8164–8169 (2017)
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Consumers’ Experience of Green Product Purchases: Some Insights from Malaysia
Norazah Mohd Suki and Norbayah Mohd Suki
Adv. Sci. Lett. 23, 8170–8173 (2017)
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Effects of Working Capital Management on Profitability of Manufacturing Firms of Pakistan
Asif Iqbal, Abrar Ullah, Wang Zhuquan, and Said Shah
Adv. Sci. Lett. 23, 8174–8179 (2017)
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Agency Conflicts in Asean 5: Are the Conflicts Between Principal–Agent or Principal–Principal?
Azilawati Banchita, Abdul Jabbar Abdullah, and Jati Kasuma Ali
Adv. Sci. Lett. 23, 8180–8183 (2017)
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Development of Supplier Evaluation and Selection Framework Bases on Theory of Constraint
Tan Owee Kowang, Goh Chin Fei, Choi Sang Long, Amran Rasli, and Ong Choo Hee
Adv. Sci. Lett. 23, 8184–8186 (2017)
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The Impact of the Cigarettes Excise Tax to Cigarette Demand and Central Java Economic Structure
Ihwan Sudrajat and FX. Sugianto
Adv. Sci. Lett. 23, 8187–8190 (2017)
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Financial Efficiency of Islamic Business Unit at Regional Development Banks in Java Island
Eko Fajar Cahyono and Nisful Laila
Adv. Sci. Lett. 23, 8191–8196 (2017)
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The Impact of Global Financial Crisis on Jakarta Islamic Index (JII): A Trading Volume Perspective
Erna Listyaningsih and Chandrasekhar Krishnamurti
Adv. Sci. Lett. 23, 8197–8203 (2017)
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Entrepreneurial Education Service Quality, Entrepreneurial Intention, and ‘Key Performance Indicators’
of Entrepreneurship Education Policies in Malaysia
Abdullah Al Mamun, Siti Farhah Fazira Binti Shamsudin, Noorshella Binti Che Nawi, Noorul Azwin Binti Md Nasi,
and Mohd Nazri Bin Zakaria
Adv. Sci. Lett. 23, 8204–8209 (2017)
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Examining the Issues Influencing the Depth of Social Media Usage as a Business Platform Among
Student Entrepreneurs
Noorul Azwin Binti Md Nasir, Noorshella Binti Che Nawi, Abdullah Al Mamun, Noorlisa Maria bt A. Hamid Shokery,
Syed Ali Fazal, and Nursalihah Binti Ahmad Raston
Adv. Sci. Lett. 23, 8210–8217 (2017)
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Determinants of Housing Price in ASEAN-5 Countries: Panel Data Approach
Ai-Yee Ooi, Aminah binti Shari, and Ricky Jores
Adv. Sci. Lett. 23, 8218–8221 (2017)
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A Need of Change, Quality Information, and SMEs' Product Innovation: The Importance of Interaction
Effect of Change Willingnes
Lian Seng Tey
Adv. Sci. Lett. 23, 8222–8225 (2017)
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Measuring the Effect of Product Packaging on Customer Perception in Tobacco Industry
Muhammad Zahid Maitlo, Minhoon Khan Laghari, and Irum Rani Sheikh
Adv. Sci. Lett. 23, 8226–8231 (2017)
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Linking Quality of Work Life with Sustainable Manufacturing Performance
Muhammad Imran Qureshi, Rosman Md. Yusoff, Abdul Rahman Ahmed, Khairunesa Isa, and Amina Imran
Adv. Sci. Lett. 23, 8232–8235 (2017)
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Government-Led Factors Affecting the Financing of PFI Projects in Malaysia
Yati Md Lasa, Norizan Ahmad, and Roshana Takim
Adv. Sci. Lett. 23, 8236–8242 (2017)
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Civilization, Education and Population Age Specific: A Comparison Between Islamic and Non Islamic Countries
Sari Lestari Zainal Ridho, Abdur Razzaq, and Dina Mellita
Adv. Sci. Lett. 23, 8243–8246 (2017)
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Investigating the Level of Scientific Creativity of Science Students
Siti Salbiah Omar, Jamalludin Harun, Noor Dayana Abd Halim, Johari Surif, and Suraiya Muhammad
Adv. Sci. Lett. 23, 8247–8250 (2017)
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From the Mouth of Y-ERS: Determinants of Teamwork in Malaysia
Zarina Munir, Veera Pandiyan Kaliani Sundram, Azmi Mat, and Nur Liana Kori
Adv. Sci. Lett. 23, 8251–8254 (2017)
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Determinant of Employees’ Acceptance of Increments in Planned Retirement Age
Zarina Abdul Munir, Ainie Hairianie Aluwi, Shamsul Azren Mohd Shuukur, and Norashikin Hussein
Adv. Sci. Lett. 23, 8255–8258 (2017)
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Chemistry Modelling Skills: Students’ Understanding on Transferring Simple Molecule to Model Drawing
Siti Zubaidah Omar, Mohammad Yusof Hj Arshad, Mohd Shafie Rosli, and Nurbiha A. Shukor
Adv. Sci. Lett. 23, 8259–8263 (2017)
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An Empirical Evaluation on the Efficiency of the Companies in Malaysia with Data Envelopment Analysis Model
Liew Kah Fai, Lam Weng Siew, and Lam Weng Hoe
Adv. Sci. Lett. 23, 8264–8267 (2017)
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Project Financing Alternative for Kiwi Gold Project: A Case of Kiwi Gold Limited
Knoch-Yudhistira Marcel Harry
Adv. Sci. Lett. 23, 8268–8275 (2017)
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Measuring Consumer Personal Values to Create Product Positioning
Arief Helmi
Adv. Sci. Lett. 23, 8276–8279 (2017)
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An Investigation Towards Consumer Intention to Purchase Halal Financing Product and Services Using
Theory of Planned Behaviour
Ariff Azly Muhamed, Mohd Nizam Ab Rahman, Firdaus Mohd Hamzah, and Che Rosmawati Che Zain
Adv. Sci. Lett. 23, 8280–8285 (2017)
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An Empirical Study on the Mold Machine-Tool Selection in Semiconductor Industry with Analytic Hierarchy
Process Model
Lam Weng Siew, Ranjeet Singh a/l Bishan Singh, and Lam Weng Hoe
Adv. Sci. Lett. 23, 8286–8289 (2017)
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Cultivating Higher Order Thinking Skills in a Science Classroom Through Mobile-Problem Based Science
Dictionary Application
Nurul Syazwani Ismail, Shaharuddin Md Salleh, Megat Aman Zahiri Megat Zakaria, and Jamalludin Harun
Adv. Sci. Lett. 23, 8290–8297 (2017)
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Cave Swiftlet: A New Horizon in Malaysia’s Tourism Industry
Khairil Wahidin Awang, Mazlan Hassan, Mazlina Mustapha, and Nor’ain Othman
Adv. Sci. Lett. 23, 8298–8301 (2017)
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The Implementation of Open-Ended Approach to Improve Mathematical Problem-Solving Skill of Fraction
Concept in Elementary School
Laely Farokhah
Adv. Sci. Lett. 23, 8302–8305 (2017)
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The Principle of Reciprocity in the Biaknese Marriage System, Papua–Indonesia
Enos H. Rumansara
Adv. Sci. Lett. 23, 8306–8312 (2017)
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A Case Study to Identify Level of Numeracy Competency Among High Achievers
Zuriati Sabidin, Zaleha Ismail, Zaidatun Tasir, and Mohd Nihra Haruzuan Mohamad Said
Adv. Sci. Lett. 23, 8313–8315 (2017)
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Collaboration Among Teachers in Inclusive Special Education Program Classrooms
A. L. Maizatul Azmah, W. M. Wan Azlinda, and A. Mohd. Azrani
Adv. Sci. Lett. 23, 8316–8321 (2017)
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Exploring the Characteristics of Dynamic Capabilities and Adaptive Capacity for Urban Water Governance
Wahyu Mulyana and Emirhadi Suganda
Adv. Sci. Lett. 23, 8322–8324 (2017)
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Integrating Authentic Learning Practice to Develop Problem Solving Competency in Learning Electrolysis
Suraiya Muhamad, Noor Dayana Abdul Halim, Johari Surif, Jamalludin Harun, and Siti Salbiah Omar
Adv. Sci. Lett. 23, 8325–8329 (2017)
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Quality Management Practices in High-Technology Based Companies: A Partial Least Square Analysis
Mastora Mustafar, Amran Md Rasli, Lim Kong Teong, and Azlin Shafinaz Arshad
Adv. Sci. Lett. 23, 8330–8334 (2017)
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The Role of Religiosity in Ethical Decision-Making at the Workplace: Focus on Islam
Rahizah Sulaiman, Paul Toulson, David Brougham, and Frieder Lempp
Adv. Sci. Lett. 23, 8335–8340 (2017)
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Analysis of Funding, Working Capital Turnover, Liquidity and Sales Growth to Profitability
Wahyu Indah Mursalini, Tafdil Husni, and Masyhuri Hamidi
Adv. Sci. Lett. 23, 8341–8346 (2017)
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Supplier Selection Criteria at Japan B2B Olive Oil Market and Relation with Preferred Country of Origin
Ibrahim Sabuncu and Cemal Elitas
Adv. Sci. Lett. 23, 8347–8355 (2017)
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Enhancement of Employee’s Pre-Dismissal Procedures in Malaysia: Lessons from the UAE
Junaidah Abd Karim, Siti Zaharah Jamaluddin, and Abdul Muhsin Ahmad
Adv. Sci. Lett. 23, 8356–8361 (2017)
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A Conceptual Framework Review of Gamification Elements on Mobile Marketing Outcomes
Pg Mohd Auza’e Pg Arshad and Rohaizat Baharun
Adv. Sci. Lett. 23, 8362–8367 (2017)
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The Relationship Between Entrepreneurial Intention and Its Influencing Antecedents in Media Industries
Tanvir Hussain Himel
Adv. Sci. Lett. 23, 8368–8372 (2017)
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Application of Resource Based Theory to Green Cleaning Services Implementation
Fidelis Osagie Atamamen, Abdul Hakim Mohammed, and Onuoha Iheanyichukwu Joachim
Adv. Sci. Lett. 23, 8373–8379 (2017)
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Joint Construction Stage of Genre-Based Approach to Enhance Students’ Writing Skills
Lutfi Ashar Mauludin
Adv. Sci. Lett. 23, 8380–8383 (2017)
[Abstract] [Full Text - PDF] [Purchase Article]
Building Communal Values for Quality Sustainable Living in Traditional Madrassa—The Case of Madrassa
Quran Kubang Bujuk, Trengganu
Nurul Syaheera Aziz, Alice Sabrina Ismail, and Hazrina Haja Bava Mohidin
Adv. Sci. Lett. 23, 8384–8388 (2017)
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The Role of Voluntary Disclosure on Information Asymmetry and Its Impact on the Cost of Capital
Mustafa Yuosef Saa’deh, Nor Raihan Mohamad, and Hafiza Aishah Hashim
Adv. Sci. Lett. 23, 8389–8394 (2017)
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Conceptual Design in Building Internationalization in Higher Education Industry as a Form of Economic Upgrading
S. Dina Mellita, Nurlina Tarmizi, S. Bambang Bemby, and Saadah Yuliana
Adv. Sci. Lett. 23, 8395–8401 (2017)
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The Effectiveness of Public Park Management and Design for Sustainable Livelihood in Malaysian Context
Alice Sabrina Ismail, Hazrina Haja Bava Mohidin, and Muhammad Syafiq Muhamad Sani
Adv. Sci. Lett. 23, 8402–8407 (2017)
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Construct Validation of Epistemological Beliefs Questionnaire for Secondary School Science Students:
Lesson for Practitioners
Zainudin Abu Bakar and Rafaquat Ali
Adv. Sci. Lett. 23, 8408–8413 (2017)
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Effects of Transformational and Transactional Leadership on Employee's Innovative Behavior: Mediating
Effect of Employee’s Goal Orientations
Boon Yew Wong
Adv. Sci. Lett. 23, 8414–8419 (2017)
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Mediating Role of Competitive Advantage Between Corporate Social Responsibility and Firm’s Sales Growth
Sayedeh Parastoo Saeidi, Mohd Shahwahid Haji Othman, Parvaneh Saeidi, and Sayyedeh Parisa Saeidi
Adv. Sci. Lett. 23, 8420–8424 (2017)
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Investigating Chemical Literacy Achievement Among High-Achiever Students in Malaysia
Latifah Abd. Raub, Mohammad Yusof Arshad, Mohd Shafie Rosli, and Nurbiha A. Shukor
Adv. Sci. Lett. 23, 8425–8427 (2017)
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Model Purchases of Greener Product[-2pt] (Case Study “Batik Alam” Yogyakarta)
Ambar Lukitaningsih
Adv. Sci. Lett. 23, 8428–8432 (2017)
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A Review of Technology Commercialization in Public Universities Malaysia and the Way Forward
Lai Mee Chian, Tan Owee Kowang, Low Hock Heng, and Goh Chin Fei
Adv. Sci. Lett. 23, 8433–8437 (2017)
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Factors Affecting Leverage Among Asean Airlines Company
Yaasmin Farzana Abdul Karim and Yanti Aspha Ameira Mustapha
Adv. Sci. Lett. 23, 8438–8441 (2017)
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Evolution of Social Media: Nonprofit Organizations' Use of Twitter and Instagram: A Conceptual Framework
Majedah Hweidi
Adv. Sci. Lett. 23, 8442–8445 (2017)
[Abstract] [Full Text - PDF] [Purchase Article]
Conceptual Study of the Impacts of Electronic-Words-of-Mouth (E-WOM) on Consumers’ Continuance
Intention and Brand Loyalty of Islamic Insurance (Takaful)
Mohd Anas Bin Mentoh and Norazah Mohd Suki
Adv. Sci. Lett. 23, 8446–8449 (2017)
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A Model for Intellectual Capital of Business Incubators
Logaiswari Indiran, Zainab Khalifah, and Kamariah Ismail
Adv. Sci. Lett. 23, 8450–8457 (2017)
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Effectiveness of the Structured Internship Program for Engineering Technology Students in University
Tun Hussein Onn Malaysia
Jamaludin Jalani, Rasida Norjali, Sumaiya Mashori, and Amirul Syafiq Sadun
Adv. Sci. Lett. 23, 8458–8461 (2017)
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The Effects of Structural Capital on Organisational Innovation in Australian SMEs
Yasmin Kamall Khan, Laila Mohammad Kamaruddin, and Siti Zahrah Buyung
Adv. Sci. Lett. 23, 8462–8465 (2017)
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The Influence of Organizational Culture, and Inter Personal Relationship in Creating Stress Among Women Employees in
Leather Industries
Shanthi Vijaya Keerthi and Geetha Krishnan
Adv. Sci. Lett. 23, 8466–8469 (2017)
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The Influence of Intangible Benefit Towards Market Share of Manufacturing Company
Salman Alfarisi, Azwirman, and Tengku Edy Sabli
Adv. Sci. Lett. 23, 8470–8472 (2017)
[Abstract] [Full Text - PDF] [Purchase Article]
Formulation of a New Product Development Process Innovation Framework for Malaysian SMEs
Noor Hidayah Abu, Mohd Fitri Mansor, and Hussen Nasir
Adv. Sci. Lett. 23, 8473–8478 (2017)
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Business Incubators and Challenges: Evidences from Pakistan
Nasir Mahmood, Farhan Jamil, Hina Munir, Nosheena Yasir, and Cai Jianfeng
Adv. Sci. Lett. 23, 8479–8483 (2017)
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The Adoption of Business Continuity Management Best Practices Among Malaysian Organizations
Zahari Abu Bakar, Noorulsadiqin Azbiya Yaacob, Zulkifli Mohamed Udin, Jalal Rajeh Hanaysha, and Lee Khai Loon
Adv. Sci. Lett. 23, 8484–8491 (2017)
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The Estimation of Equilibrium Exchange Rates in Malaysia: Evidence Using FEER Model
J. M. Shukri, Muzafar Shah Habibullah, and Nur Azura Sanusi
Adv. Sci. Lett. 23, 8492–8497 (2017)
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Contextual Responsive Designed Administrative Buildings in Malaysia
Hazrina Haja Bava Mohidin, Alice Sabrina Ismail, Aminatuzuhariah Megat Abdullah, and Khairil Halim Mohamad
Adv. Sci. Lett. 23, 8498–8504 (2017)
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Towards Sustainable Food Production: Exploring the Opportunities and Challenges in Indonesia
Hengky K. Salim, Rory Padfield, Ali Yuzir, and Shaza Eva Mohamad
Adv. Sci. Lett. 23, 8505–8510 (2017)
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SMEs’s Profile in Single Database for Improving Efficiency of SMEs’s Activities
Aris Budi Setyawan, Sigit Widiyanto, Herry Sussanto, Teddy Oswari, Avinanta, and Aris Muslim
Adv. Sci. Lett. 23, 8511–8518 (2017)
[Abstract] [Full Text - PDF] [Purchase Article]
Betawi Culinary; Sosio-Cultures Frame of Multi Communities in Jakarta
Dhian Tyas Untari, Ricky Avenzora, Dudung Darusman, and Joko Prihatno
Adv. Sci. Lett. 23, 8519–8523 (2017)
[Abstract] [Full Text - PDF] [Purchase Article]
A Systematic Review of the Literature: Lean-Performance Empirical Studies
Norasmiha Mohd Nor and Raja Zuraidah Rasi
Adv. Sci. Lett. 23, 8524–8529 (2017)
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A Parallel Ba’I As-Salam Financing Mechanism for Banana Farmers, Micro Enterprises, and Medium Enterprises
Deddy Kurniawansyah and Dian Agustia
Adv. Sci. Lett. 23, 8530–8534 (2017)
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Developing Outbound Strategic Islamic Tour Packages of Malaysia: Roles of Gender and Race
Ahasanul Haque, Faruk Ahmed, and Dzuljastri Abdul Razak
Adv. Sci. Lett. 23, 8535–8540 (2017)
[Abstract] [Full Text - PDF] [Purchase Article]
Customer-Based Brand Equity Model for the Shariah-Compliant Tourism: A Conceptual Model
from the Muslim Tourists’ Perspective
Faruk Ahmed, Ahasanul Haque, Kalthom Abdullah, and Siti Salwani Razali
Adv. Sci. Lett. 23, 8541–8546 (2017)
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Customers’ Perception Towards Ethical Advertisements: The Mediating Role of Religiosity from the
Malaysian Perspective
Ahasanul Haque, Aisath Neha, Faruk Ahmed, and S. M. Kabir
Adv. Sci. Lett. 23, 8547–8553 (2017)
[Abstract] [Full Text - PDF] [Purchase Article]
A Proposed Pre-Production Model for Preserving Iban Folklores Through Digital Storytelling
Louis Laja Uggah, Hasnizam Abdul Wahid, and Ahmad Azaini bin Abdul Manaf
Adv. Sci. Lett. 23, 8554–8557 (2017)
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Green Technology Concept and Implementataion: A Brief Review of Current Development
Ismaniza Ishak, Roslan Jamaludin, and Noor Hidayah Abu
Adv. Sci. Lett. 23, 8558–8561 (2017)
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Kuala Lumpur Stock Index Futures Market Efficiency: Long Memory Approach
Norzalina Ahmad and Hasniza Mohd Taib
Adv. Sci. Lett. 23, 8562–8565 (2017)
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A Critical Review on the Dimensions of Transfer of Training
Dina Azleema Mohamed Nor, Mohd Saiful Izwaan Saadon, Tan Owee Kowang, Mohd Noor Azli Ali Khan,
and Goh Chin Fei
Adv. Sci. Lett. 23, 8566–8568 (2017)
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Exploring the Views of Malaysian Scholars on Knowledge Production in the Social Science
Muttaqa Yusha’u Abdulra’uf, Muhaimin B. Sulam, and Ahmad Murad Merican
Adv. Sci. Lett. 23, 8569–8573 (2017)
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Profitability, Sales, Operating, Financing and Investing in Information Technology Firms
Hui-Shan Lee, Sin-Yee Lee, Wai-Mun Har, and Teck-Keong Wong
Adv. Sci. Lett. 23, 8574–8578 (2017)
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The Power of Organizational Innovativeness in Shaping Supply Chain Operational Performance
Lee Khai Loon, Zulkifli Mohamed Udin, Mohamad Ghozali Hassan, Zahari Abu Bakar, and Jalal Rajeh Hanaysha
Adv. Sci. Lett. 23, 8579–8585 (2017)
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Predicting Students’ Responsible Environmental Behavior (REB) Based on Personality, Students’ New
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I. Made Putrawan
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The Law of Unjust Enrichment in Malaysia—Where Are We Now?
Tan Pei Meng and Ong Seng Fook
Adv. Sci. Lett. 23, 8594–8597 (2017)
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Psychological Capital, a Unique Resource to Develop Effective Managers; Relationship with Creativity,
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Farhan Sarwar and Siti Aisyah Bt. Panatik Abdul Rahman
Adv. Sci. Lett. 23, 8598–8602 (2017)
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Behavioral Intention to Use Sharia Cooperative Application Based on Technology Acceptance Model
Kiayati Yusriyah, Budiman, and Dharmayanti
Adv. Sci. Lett. 23, 8603–8606 (2017)
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Factors Affecting Mothers of Young Children to Work and Leave Their Children in Non Daycare or Daycare
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Marieska Lupikawaty, Didik Susetyo, Rosmiyati Chodijah Saleh, and Bambang Bemby Soebyakto
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The Effect of School Based Management Implementation on the Education Quality
Bambang Budi Wiyono
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Antecedents of Customer Intention in Using Online Shared Motorcycle Taxi Service in Indonesia
Hamfri Djajadikerta, Marcellia Susan, and Reinard Djajadikerta
Adv. Sci. Lett. 23, 8617–8622 (2017)
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Consumption Response to Stock Prices Shocks in South Africa: Does Life Cycle Hypothesis Hold?
Beatrice D. Simo-Kengne and Joel Hinaunye Eit
Adv. Sci. Lett. 23, 8623–8627 (2017)
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Motivation Factors on Academic Research Commercialisation
Noorulsadiqin Azbiya Yaacob, Saida Farhanah Sarkam, and Siti Norezam Othman
Adv. Sci. Lett. 23, 8628–8633 (2017)
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The Effect of Organisational Justice on Work Engagement: An Empirical Investigation Among Female
Engineers in Malaysia
Siti Aisyah Panatik, Ungku Norulkamar Ungku Ahmad, Hapriza Ashari, Zairus Norsiah Azhar, Siti Norlina Muhammad,
and Farahwahida Mohd Yusof
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The Effect of Perceived Usefulness and Perceived of Ease Use Affecting Intent to Pay Taxes Through
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Popi Fauziati, Siska Yulia Defitri, Eka Mariyanti, and Rasidah Nasrah
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Formulating Strategy Through QSPM Based on SWOT Framework: A Case Study Spin-Off Company in Malaysia
Ayu Pratiwi, Wahyudi Sutopo, Roni Zakaria, and Amran Md Rasli
Adv. Sci. Lett. 23, 8646–8651 (2017)
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A Competitive Analysis and Formulation of Strategy of University Spin Off Company
Anis Maisyaroh, Wahyudi Sutopo, Yuniaristanto, and Amran Md Rasli
Adv. Sci. Lett. 23, 8652–8658 (2017)
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Conceptual Framework of Determinants Well-Being of Orang Asli in Malaysia
Shahrul Nizam Salahudin, Siti Sarah Baharuddin, and Mohd Nur Ruzainy Alwi
Adv. Sci. Lett. 23, 8659–8663 (2017)
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Bankruptcy Prediction Using Altman Z-Score Model and 5W ? 1H Approach to Elaborate
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Ari Wardayanti, Wahyudi Sutopo, Muh. Hisjam, and Amran Rasli
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The Effect of Green Growth Strategy on Corporate Sustainability Performance
Maryam Jamilah Asha’ari and Salina Daud
Adv. Sci. Lett. 23, 8668–8674 (2017)
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SWOT and IFE-IFE Approach for Developing Spin-Offs University Strategy: A Case Study
Alessandra Lupita, Yuniaristanto, Wahyudi Sutopo, and Amran Md Rasli
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Evaluating Financial Performance of Public Cooperatives for Women in East Java, Indonesia
Wasiaturrahma and Shochrul Rohmatul Ajija
Adv. Sci. Lett. 23, 8683–8689 (2017)
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Evaluation of Inclusive Economic Growth in East Java
Wasiaturrahma and Shochrul Rohmatul Ajija
Adv. Sci. Lett. 23, 8690–8695 (2017)
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Government Initiatives Towards Indigenous Economic Development: Measuring Indigenous Feedbacks
and Assessing Economic Benefits Received
Mafuzah Mohamad, Hamiza Jamaludin, Zuraini Abdullah Zawawi, and Khairul Nizam Surbaini
Adv. Sci. Lett. 23, 8696–8700 (2017)
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Networking Strategies of Chinese Entrepreneurs: Multiple-Cases of Manufacturing Firms in Johor Malaysia
Siti Sarah Omar, Wendy Ming Yen Teoh, Rohaizan Ramlan, and Khoo Chui Guan
Adv. Sci. Lett. 23, 8701–8706 (2017)
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Modeling a Mobile Gamification Model to Increase Student Engagement: An Analysis Using Analytic
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Rafizah Daud, Sazilah Salam, Siti Nurul Mahfuzah Mohamad, and Azizul Mohd Yusoff
Adv. Sci. Lett. 23, 8707–8712 (2017)
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Gamification Element Through Massive Open Online Courses in TVET: An Analysis Using Analytic
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Azizul Mohd Yusoff, Sazilah Salam, Siti Nurul Mahfuzah Mohamad, and Rafizah Daud
Adv. Sci. Lett. 23, 8713–8717 (2017)
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Human Governance and Employee Compensation: A Conceptual Framework
Zulkefli Muhamad Hanapiyah, Salina Daud, Wan Mohamad Taufik Wan Abdullah, and Zaifudin Zainol
Adv. Sci. Lett. 23, 8718–8722 (2017)
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Blue Ocean Leadership and Employee Engagement
Wan Noordiana Wan Hanafi, Salina Daud, Muhummad Khairul Islam, Nur Lyana Bahrin, Afdzal Aizat Ramli, and Aerni Isa
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Role of Social Media in Promoting Education Tourism
Asmara Irfan, Amran Rasli, Abdul Sami, and Hira Liaquat
Adv. Sci. Lett. 23, 8728–8731 (2017)
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Perceived Organisational Support and Perceived Supervisory Support as Predictors of Organisational
Commitment of Malaysian Academics
Juraifa Jais and Mafuzah Mohamad
Adv. Sci. Lett. 23, 8732–8736 (2017)
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Assessment of University Spin-Off Company Competitiveness Based on Products Performance and Expert
Opinion: A Case Study on Bioproduct Based Spin-Off Company
Mohammad Iqbal Rizky Fauzan, Yuniaristanto, Muh Hisjam, and Amran Md Rasli
Adv. Sci. Lett. 23, 8737–8740 (2017)
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An Empirical Investigation of Chinese Muslims’ Intention to Adopt Islamic Banking Services in Western China
Zhonghua Han, Kok Kheng Yeoh, and Wan Marhaini Binti Wan Ahmad
Adv. Sci. Lett. 23, 8741–8746 (2017)
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Structural Convergence Among ASEAN Economies
Choy-Yoke Chong, Muzafar Shah Habibullah, Ahmad Zubaidi Baharumshah, and Habshah Midi
Adv. Sci. Lett. 23, 8747–8751 (2017)
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Paper versus Screen: Assessment of Basic Literacy Skill of Indigenous People
Mohamad Jahidi Osman, Nurul Hawani Idris, Nurul Hazrina Idris, and Mohamad Hafiz Izran Ishak
Adv. Sci. Lett. 23, 8752–8757 (2017)
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Impact of the Corporate Structure and Sharia-Compliant Status to Average Degree of IPO Underpricing
in Malaysia Market
Nashirah Binti Abu Bakar and Sofian Rosbi
Adv. Sci. Lett. 23, 8758–8761 (2017)
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Understanding Financial Knowledge, Financial Attitude, and Financial Behavior of College Students in Indonesia
Marcellia Susan and Hamfri Djajadikerta
Adv. Sci. Lett. 23, 8762–8765 (2017)
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Empirical Investigation on Loan Loss Provisions: Evidence from Hong Kong and Japan
Hasni Abdullah, Imbarine Bujang, and Zahariah Sahudin
Adv. Sci. Lett. 23, 8766–8770 (2017)
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A Critical Realist View of the Human Resource Management Role Development in Malaysia
Nik Hazimah Nik Mat and Rowena Barrett
Adv. Sci. Lett. 23, 8771–8776 (2017)
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Perceptions of the Use of Marine Resources as a Traditional Medicine in Terengganu, Malaysia
Nik Hazimah Nik Mat, Hayatul Safrah Salleh, Yusnita Yusof, Wan Norhayati Mohamed, and
Muhammad Abi Sofian Abdul Halim
Adv. Sci. Lett. 23, 8777–8781 (2017)
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The Position and Role of Malay Rulers in the Syariah Criminal Justice System in Malaysia
Muhammad Nor bin Abdurrahim and Amilia binti Saidin
Adv. Sci. Lett. 23, 8782–8787 (2017)
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The Effect of Internal Sustainable Manufacturing Practice on Social Sustainability
Norsiah Hami, Fadhilah Mat Yamin, Shafini Mohd Shafie, and Mohd Razali Muhamad
Adv. Sci. Lett. 23, 8788–8792 (2017)
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Dividend Payout Ratio Influence Towards Stock Price (Survey of the Firm LQ 45 Listed in Indonesian
Stock Exchange)
Jajang Badruzaman and Dedi Kusmayadia
Adv. Sci. Lett. 23, 8793–8795 (2017)
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Factors Affecting Risk Takings by Investors on Mutual Fund in Malaysia
Tong Yee Chien, Devinaga Rasiah, Yuen Yee Yen, and Suganthi Ramasamy
Adv. Sci. Lett. 23, 8796–8802 (2017)
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Determinants of Brain Drain in Malaysia
Ng Chee Yieng, Devinaga Rasiah, Yuen Yee Yen, and Suganthi Ramasamy
Adv. Sci. Lett. 23, 8803–8806 (2017)
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Efficiency and Profitability of Islamic Banks in Indonesia
Dedi Kusmayadi, Jajang Badruzaman, and Irman Firmansyah
Adv. Sci. Lett. 23, 8807–8812 (2017)
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Total Quality of Campus Life: University Students Experiences
Nur Rifhan Bte A. Rahim and Ahmad Jusoh
Adv. Sci. Lett. 23, 8813–8821 (2017)
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The Role of Spirituality as a Strategy Toward Competitive Advantage in the Telecommunication Industry Model
Amelia Naim Indrajaya
Adv. Sci. Lett. 23, 8822–8826 (2017)
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Economic Growth and Corporate Social Responsibility Implementation for State-Owned Enterprises in
Mining Industry
Febrizal Rahmana
Adv. Sci. Lett. 23, 8827–8831 (2017)
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Alkali Pretreatment and Acid Hydrolysis of Oil Palm Mesocarp Fiber (OPMF) to Produce Glucose
Saqr Abdulrakeeb Abdullah Al-Muraisy, Noorhalieza Ali, Onn Hassan, and Ali Hussein Sabeen
Adv. Sci. Lett. 23, 8832–8836 (2017)
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Structure of Third Party Funds, Financing Composition and Non Performing Financing on Islamic Banking
Financial Performance
Herry Achmad Buchory
Adv. Sci. Lett. 23, 8837–8842 (2017)
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The Relationship Between LMX and OCB in Saudi Arabia—Review of Literature
Rajeh Bati Almasradi, Siti Aisyah Panatik, and A. I. Chikaji
Adv. Sci. Lett. 23, 8843–8845 (2017)
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The Influence of Microfinance Banks on the Survival of Small Business in Nigeria
Yunusa Mohammed Kaigama, Noraini Abu Talib, Hapriza Ashari, and A. I. Chikaji
Adv. Sci. Lett. 23, 8846–8850 (2017)
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Environmental Challenges to Sustainable Development in Housing Sector at Gaza Strip
Abdalrahim M. Shehab and Mohd Zin Kandar
Adv. Sci. Lett. 23, 8851–8856 (2017)
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Accounting Education Based on Finance Record Training to Increase Revenue from SMEs in Tamansari,
Banyuwangi-Indonesia
Tutut Apriliana, Triyan Rediyanto, Vennia Indriyani, and Anak Agung Gde Satia Utama
Adv. Sci. Lett. 23, 8857–8859 (2017)
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Proposed Business Strategy of PT XYZ in Fiber Optic Provider Industry
Muhammad Yasir Syarief and Satya Aditya Wibowo
Adv. Sci. Lett. 23, 8860–8870 (2017)
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Mediating Effects of Job Satisfaction in the Relationship Between Emotional Intelligence and Organisational
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T. S. Chin and R. Md Yusof
Adv. Sci. Lett. 23, 8871–8873 (2017)
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Management Key Practices for Improving Green Building Performance
Nasim Aghili, Abdul Hakim Bin Mohammed, and Low Sheau-Ting
Adv. Sci. Lett. 23, 8874–8876 (2017)
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Food Quality and Price Promotion as Key Success Factors for Building Strong Brand Equity
Jalal Rajeh Hanaysha, Lee Khai Loon, and Zahari Abu Bakar
Adv. Sci. Lett. 23, 8877–8881 (2017)
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A Review on Women Leadership in China
Duan Wei Hua, Nik Hasnaa Nik Mahmood, and Li Cun Lin
Adv. Sci. Lett. 23, 8882–8888 (2017)
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Contribution of Corporate Social Responsibility Toward Road Safety in Nigeria: A Review
Muhammad Ali Chiroma, Muhammad Zaly Shah, and Abdulmajeed Olaremi Shittu
Adv. Sci. Lett. 23, 8889–8894 (2017)
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Migrant Workers in Malaysia: Does Gain Outweigh Pain?
Fadillah Binti Ismail, Rosman Bin Md Yusoff, Abu Saim Mohammad Shahabuddin, and Ainul Mardhiyah Binti Nor Aziz
Adv. Sci. Lett. 23, 8895–8897 (2017)
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Research Methodology in Adapting Service Innovation and Competitive Advantage in Malaysian
Telecommunications Industry
Ainul Mardhiyah Binti Nor Aziz, Noraini Binti Abu Talib, Wan Md. Syukri Bin Wan Mohd Ali, and Fadillah Ismail
Adv. Sci. Lett. 23, 8898–8902 (2017)
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Implement Service Innovation Through STOF Model Towards Green Economy in Automotive Industry
Fadillah Ismail, Ainul Mardhiyah Nor Aziz, and Wan Md. Syukri Wan Mohamad Ali
Adv. Sci. Lett. 23, 8903–8906 (2017)
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Evaluating the Implementation of ‘Islamic Built Environment’ in the Context of Landscape Components
in Public Open Spaces in Malaysia
Norliza Mohd Isa, Ismawi Hj Zen, and Hazrina Haja Bava Mohidin
Adv. Sci. Lett. 23, 8907–8916 (2017)
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Measuring and Analyzing Students’ Personal Characters in Implementing Character Education
Rahmi Fahmy, Nasri Bachtiar, and Rida Rahim
Adv. Sci. Lett. 23, 8917–8923 (2017)
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Sustained Competitive Advantage of Malaysian Born Global SMES: Role of International Entrepreneurial
Capability and Positive Psychological Capital
Kamariah Ismail, Wafa Khurram, Mehran Doulat Abadi, and Syed Khurram Ali Jafri
Adv. Sci. Lett. 23, 8924–8928 (2017)
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The Role of Literature in Developing Speaking and Writing Skills of Higher Secondary School Students
Tariq and Zaidah Binti Zainal
Adv. Sci. Lett. 23, 8929–8933 (2017)
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Greening Human Resource Management: A Review Policies and Practices
Noor Ullah Khan, Amran Md Rasli, and Muhammad Imran Qureshi
Adv. Sci. Lett. 23, 8934–8938 (2017)
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Factors Influencing Post Adoption Behaviour of Technological Innovation
Sobia Irum, Kamariah Ismail, and Muhammad Ashfaq
Adv. Sci. Lett. 23, 8939–8941 (2017)
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Sustainability Assessment and Analysis of Malaysian Food Manufacturing Sector—A Move Towards
Sustainable Development
Shamraiz Ahmad, Kuan Yew Wong, and Hassan Elahi
Adv. Sci. Lett. 23, 8942–8946 (2017)
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Mergers and Acquisitions: Analysis of Banking Sector of Pakistan
Muhammad Faizan Malik, Suresh Ramakrishnan, and ShahzadKhan
Adv. Sci. Lett. 23, 8947–8950 (2017)
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A Comparison Between Content and Black-Box HRM Performance Studies: From Direct Relationships to
Psychological Theory
Athar Hameed, Ebi Shahrin Bin Suleiman, Umar Haiyat Abdul Kohar, and Muhammad Wasim Akram
Adv. Sci. Lett. 23, 8951–8956 (2017)
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mHealth Application Security and Privacy Concerns a Comprehensive Review of Past Literature
Sharidatul-Akma Abu-Seman and T. Ramayah
Adv. Sci. Lett. 23, 8957–8960 (2017)
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A Gen-Y Study of Work Engagement as Mediator Between Career Development and Turnover Intention
in Malaysia Top Companies
Ooi Xin Ying, Azlinzuraini Ahmad, Wan Norhayati Mohamed, and Siti Falindah Padlee
Adv. Sci. Lett. 23, 8961–8965 (2017)
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The Practice of Spiritual Leadership of Islam Principal Madrassas Aliyah Country and the Relationship
with Culture Madrassas
Siti Zakiah Darmanita Suhan, Lokman bin Mohd Thahir, and Ahmad Marzuki bin Mohammad
Adv. Sci. Lett. 23, 8966–8970 (2017)
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The Mediation Effect of Burnout on the Relationship Between Work-Family Conflict and Turnover
Intention Among Malaysian Women Engineers
Rozanti A. Hamid and Ungku Norulkamar Ungku Ahmad
Adv. Sci. Lett. 23, 8971–8978 (2017)
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Migrant Workers in Malaysia and the Role of the International Labour Organization’s Conventions
Seeni Mohamed M. Nafees, Ahmad Masum, Mohd Zakhiri Md Nor, Kyaw Hla Win@Md Hassan Ahmed, and Cherifi Noura
Adv. Sci. Lett. 23, 8979–8983 (2017)
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An Analysis of the Impact of Soft Skills on Malaysian Technical Institutions
I. Mohammed and Wan Azlinda Bint Wan Mohamed
Adv. Sci. Lett. 23, 8984–8987 (2017)
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Financial Literacy as Competitive Advantage for Individual Investors’ Decision Making
Zaheer Ahmed, Suresh Ramakrishnan, and Umara Noreen
Adv. Sci. Lett. 23, 8988–8993 (2017)
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The Impact of Entrepreneurial Orientation on Research Commercialization: The Mediating Role of Trust
Muhammad Wasim Akram, Kamariah BTE Ismail, Muhammad Luqman, and Muhammad Khyzer Bin Dost
Adv. Sci. Lett. 23, 8994–9000 (2017)
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Do the Financial Report Qualitities have Effect on Timeliness of Financial Reporting? The Case of
Indonesian Listed Firms
Theresia Trisanti
Adv. Sci. Lett. 23, 9001–9004 (2017)
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The Use of Electronic Databases by Post Graduate Students at King Abdul Aziz University Library
Ezzat Abdul Aziz Mansour and Abdul Latiff Mohd Ibrahim
Adv. Sci. Lett. 23, 9005–9008 (2017)
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Strategic HR Practices and Sustainable Competitive Advantage in Bahrain
Hashem Ali Issa Almuslamani and Salina Daud
Adv. Sci. Lett. 23, 9009–9012 (2017)
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Degree of Fiscal Decentralization and Flypaper Effect: Evidence from Indonesia
Baldric Siregar and Rudy Badrudin
Adv. Sci. Lett. 23, 9013–9019 (2017)
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The Mediating Relationship of Customer Satisfaction Between Brand Trust, Brand Social Responsibility
Image with Moderating Role of Switching Cost
Arslan Umar and Rohaizat Bahrun
Adv. Sci. Lett. 23, 9020–9025 (2017)
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Strategy Optimization of Land and Building Tax Management of Rural and Urban Sector for Acceleration
Regional Development
Acip Sutardi and Asep Darmansyah
Adv. Sci. Lett. 23, 9026–9034 (2017)
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Toward a Customer Knowledge Management Model for Enhancing Enterprise Software Quality
Arash Khosravi, Ab Razak Che Hussin, and Behrouz Minaei-Bidgoli
Adv. Sci. Lett. 23, 9035–9038 (2017)
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A Review of FM Services for Enhancing and Provisioning of Optimal Quality Municipal Services for Local
Government in Malaysia
Muhammad Umar Bello, David Martin, Rozila Kasim, and Aliyu Ahmad Aliyu
Adv. Sci. Lett. 23, 9039–9041 (2017)
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Review of Community Participation and FM Services Contributions Toward Provisioning of Quality Municipal
Services in Malaysian Local Authorities
Muhammad Umar Bello, David Martin, Rozilah Kasim, and Aliyu Ahmad Aliyu
Adv. Sci. Lett. 23, 9042–9044 (2017)
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Collaborative Filtering Recommender System: Overview and Challenges
Hael Al-Bashiri, Mansoor Abdullateef Abdulgabber, Awanis Romli, and Fadhl Hujainah
Adv. Sci. Lett. 23, 9045–9049 (2017)
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How Service Quality Results in Customer Satisfaction of Large-Scale Retailers in Malaysia
Sayyedeh Parisa Saeidi, Amran Bin Md. Rasli, Parvaneh Saeidi, Seyyed Alireza Saaeidi, and Sayedeh Parastoo Saeidi
Adv. Sci. Lett. 23, 9050–9054 (2017)
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The Impact of Internal Marketing on Customer Orientation in the Banking Industry
Gafar Olanrewaju Yusuf, Thoo Ai Chin, Zhang Dawei, Huang Xiuli, and Tan Liat Choon
Adv. Sci. Lett. 23, 9055–9059 (2017)
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A Need for Enduring Power of Attorney in Malaysia
Usharani Balasingam, Saroja Dhanapal, Johan Shamsuddin Sabaruddin, and Norbani Binti Mohamed Nazeri
Adv. Sci. Lett. 23, 9060–9064 (2017)
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A Study to Identify the Common Stressor and Coping Strategies Adopted by Teachers in an Inclusive Classroom
Saroja Dhanapal, Usharani Balasingam, Mogana Sunthari Subramanian, and Tan Mei Lin
Adv. Sci. Lett. 23, 9065–9071 (2017)
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The Right to Development versus Environmental Protection: With Special Reference to the Malaysian
Federal Constitution
Ahmad Masum, Seeni Mohamed Nafees, Mohd Zakhiri Md Nor, and Kyaw Hla Win @ Md Hassan Ahmed
Adv. Sci. Lett. 23, 9072–9075 (2017)
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A Review of the Relationship Between Internal Marketing and Customer Orientation
Gafar Olanrewaju Yusuf, Thoo Ai Chin, Zhang Dawei, Huang Xiuli, and Tan Liat Choon
Adv. Sci. Lett. 23, 9076–9080 (2017)
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The Factors Influencing Municipal Solid Waste Generation in Bauchi Town, Nigeria
A. I. Harir, R. Kasim, B. A. Gana, and B. H. Salihu
Adv. Sci. Lett. 23, 9081–9084 (2017)
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Surfactant Alternating Carbonated Water Injection (SACW) is a New Process for Enhanced Oil Recovery
Omar Kalifa Hammuda Aluhwal, Radzuan Bin Junin, and Noor Shawal Bin Nasri
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RESEARCH ARTICLE
Advanced Science Letters
Copyright© 2017 American Scientific Publishers
All rights reserved
Printed in United States of America
Vol. 23, 8276-8279, 2017
AU'ERICA.N
kltN1t,K°'
PUIIU""'°""
Measuring Consumer Personal Values To Create
Product Positioning
Arief Helmi-"
a University
of Padjadjaran, Bandung, Indonesia
The function of marketing is to help consumers meet their values and designing the right
positioning of a company's product is imperative in marketing activity. Utilizing consumer personal
values to create product positioning is advantageous. By employing List of Values (LOV) the
research measures the personal values of Indonesian mall shopper and organizes it into rank order.
Nine hundred mall shoppers completed self-administered surveys regarding their personal values.
The result indicates a unique hierarchy of personal values of Indonesians, followed by discussions
of alternative product positioning which is desirable for the values.
Keywords: Consumer Personal Values, Product Positioning, List of Values (LOV)
1. INTRODUCTION
One of the environmental influences that affect consumer
purchasing decisions is culture. 2The definition of culture in
terms of consumer behavior is confirmed by Schiffman &
Kanuk as whole values, beliefs and habits are learned and will
regulate consumer behavior as members of a society. Values
are considered to be the core cultural component. 3Hofstede
stated that the value is a broad tendency to prefer certain states
of affairs over others.
Since 1970s researchers of consumer behavior have concluded
the relation between consumer values and their buying
behavior. 4As confirmed by Clawson and Vinson that the
values have proven to be a significant factor affecting
consumer behavior, and values can be considered to have
contributed much influence even larger than attitude, product
attributes, and lifestyle.Ti'Auria concluded that the results of
consumer research show that the value of a person is able to
explain the variation and influence individual and collective
behavior, including consumption behavior of consumers.
1
The function of marketing is to help consumers meet their
values, although, the importance of understanding the values of
the consumer has not been a lot of concern by marketing
researchers. "Becanse individuals have less value than the
attitude, the concept of personal value is a simple way to
describe and explain the similarities and differences among
individuals, groups, and cultures.
In an effort to fulfill the needs and wants of consumers it is
important for marketers to establish the positioning of their
product. 7Product positioning is the way a product is
recognized by consumers on important attributes.
Marketing science researchers have studied the impact of
cultural factors and have tried to measure the individual values.
8
Even Homer and Kahle stated that personal values are widely
acknowledged as the underlying determinants of consumer
attitudes and behavior. It is a challenge for marketers to create
the positioning for their products, which will be communicated
to consumers through a variety of marketing tools (marketing
*ariefhelmil 7@yahoo.com
8276
Adv.Sci. Lett. Vol. 23, 8276-8279, 2017
mix). Product positioning is not only effectively communicated
through the various attributes of the product and promotional
messages, but also through the choice of distribution as well as
a set price.
In Indonesia, there has been a fair amount of research on
consumer behavior, but it has been observed that few studies
have examined the profile of personal values of Indonesians.
This study will focus on two key questions, -- What is personal
value profile and priority of Indonesians, in addition? What is
potential product positioning on the basis of personal value
profile?
An assessment of the personal values of Indonesian society
will provide the valuable insight for marketers to create the
most appropriate positioning for Indonesian consumers, as well
as to generate competitive advantage.
2. LITERATURE REVIEW
Ancient Greek philosophers have distinguished the importance
of values, but social scientists studied it not more than
50 years ago. Business scholars often do not know how
important the phenomenon of individual values, social value
and their dynamics hold good.
There is no universal definition of the concept of human values
and value systems in the literature. How the authors define it
depends on knowledge, background, and the time and purpose
of the research. 9 Agarwal stated that values represent wants,
preferences, likes, and dislikes for particular things, conditions,
and situations. Values describe what individuals consider to be
important. The researchers also say: value systems are sets of
individual values that exist on a scale of hierarchy.
10
Value is a psychological object. Although we can not see or
touch it, they are very real as the other physical objects.
Individuals can dedicate their lives or give up their lives to
pursue the values. A values is an important mission or
philosophy. Do people realize it or not, every individual has a
set of personal values.
11
Berry asserts that the definition of values differs from person
to person/group to group or among persons within the same
1936-6612/2017/23/8276/004
doi: 10.1166/asl.2017.9876