European Journal of Business and Management
ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)
Vol.7, No.7, 2015
www.iiste.org
An Effectiveness of Human Resource Management Practices on
Employee Retention Findings from Insurance Companies of
Karachi
Sana Ejaz
Ms Scholar, Mohammad Ali Jinnah University, Karachi
Waqar Akbar
Faculty of Business Administration , Mohammad Ali Jinnah University, Karachi
Corresponding author: waqarspectrum@gmail.com
Abstract
The purpose of this research is to identify the “Effectiveness of Human Resource Management Practices on
Employee Retention Findings from Insurance Companies of Karachi”. The research will help in determining the
importance of HRM practices. Primary data is collected through questionnaires which are of close ended
nature.5 LIKERT scales are provided in the questionnaire so that we find the result estimation of Human
Resource practices on employee retention. Respondent are selected by snowball sampling technique with a
response rate of 93%. To analyze the data, SPSS software has been used. Respondent information is taken by
asking questions about variables like Compensation, Performance Appraisal and Empowerment. Reliability test
is utilized to check the reliability of our questionnaire. Correlation test is utilized to test the relationship between
independent variable and dependent variables and Regression Analysis is done for the purpose of testing
hypothesis. The end results show that HRM practices i.e.; training and development, performance appraisal,
compensation and empowerment have a positive impact on employee retention.
Keywords: Training and development, performance appraisal, compensation and empowerment, insurance
companies.
1 INTRODUCTION
Globalization and severe rivalry between organizations has created heavy weight on organizations to provide
better quality products or services in the respective industry they are competing in and more than employee’s
expectations and manage talent as per their value. The associations are formed in order to deliver to its customers
and in turn satisfying their employees by giving them equitable benefits and compensation in return of their
valued services. The manpower can contribute a lot to raise the amount at largeness by explaining the association
vision, mission and other task with the strong bonding and collaboration of employees in group to provide high
amount with their performance.
Worldwide, workers maintenance should be fully recognized as they are the basic capital that any
organization possess in form of human capital and it is their performance that enables an organization to deliver
to its customers. The turnover rate is usually used to judged different organizations performance. Association’s
execution is highly influenced by the turnover rate. The turnover rates are highly influence on productivity and
meet the organizational goals on time. If the companies have low turnover rate it means the company occupied
well equipped and skilled employees and providing them a leading environment where they can create the
singular worker executions at all levels.
In general, the retention of employees in organizations depends on skill, competencies, project
completion time and the specified period specified time. Furthermore, we can easily understand that the retention
of employees on the basis of scope of task which is often larger than any other simple work or task and it would
be more preferable doing job in this world realistically. To gain competitive advantage most of the organizations
retain the desirable employees which is very beneficial and it cannot be availed by any other competitor in
business world in term of providing good environment and creating desirable productivity with satisfaction and
high moral it will help to make employees performance much better in term of productivity and customer
services as well. The author said that this is consequently resulting the desirable generation of sales, satisfaction
of customers, improvement in organizational learning and management succession. (M. Heathfield, 2005).
The biggest challenge now a day is how to increase the retention rate and equipped the valuable
employees and one of the biggest concerns with Plaguing organizations in today’s competitive market world. As
the economy is growing and expanding paving the way for new organizations to make their mark as a result of
which new jobs are being created for the already working human capital in their respective organizations so
often employees face a problem that which organization would suit to make their careers and they can get the
better position within the growing organizations. As a result different employees are more focused on what they
can do to get attracted? How they would retain as the top level talent? Organization should privilege that the
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European Journal of Business and Management
ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)
Vol.7, No.7, 2015
www.iiste.org
employees had been beneficial during the recession period.
Organizations and various associations have finally decided to get a handle on their top level
employees with high performance and skill by using the re-putting strategy and resources into their human
capital, with particular aptitude, learning and organizational workforce capacities. Empowerment, Training,
performance appraisal, and compensation are those measures through which employees are motivated and
treated as well in relation to job design and job description to increase the retention rate in the organization. By
using these four human resources related factors of retention and the effect on retention. Organizations can get
the benefits to retain their employees which are rating on high turnover rate.
The insurance sector in Pakistan is rising and growing very rapidly. The number of banks offering
branchless banking services has grown tremendously in recent years. Similarly, microfinance banks have also
stepped up their efforts. The strategy of financial inclusion must be supported on all levels. From the insurance
sector point of view, there is a greater realization today that there are distribution channels that we have not
developed yet. Banc assurance services were launched nearly twelve years ago in Pakistan; and in that sense it is
still the new kid on the block. Ever since, insurance companies have aligned themselves with banks which has
been very profitable. As a distribution channel, banks have contributed around 40 to 45 percent of premium
income over this period. That says a lot about the success of Banc assurance in Pakistan over the past decade. It
brings employment opportunities because it is human intensive area of interest. It is considered as well
functioning, competitive and totally based on risk price operations, highly sophisticated where different
techniques and pricing model are used, and these are the basic principle of the efficiency of this market.
The study will check the effect of human resource management practices on retention of employees. In
our study retention is dependant variable while HR practices are independent variable. This research aims to
enhance understanding of the phenomenon of employee retention in the insurance industry through effective HR
practices.
So in the light of the above basis this research encountered the following objectives:
• Identifying the effectiveness of human resource management practices (training and development, job
appraisal and compensation) on retention.
2 LITERATURE REVIEW
2.1 Employee Retention
It relates to those policies and practices used by the companies in order to retain their valuable employees. It
also includes those steps through which companies encourage employees to be a part of them for maximum time
of their career and it is considered much more important than hiring as most of the employers do not pay
attention towards the cost associated with turnover (Ahlrichs, 2000). Security clearance, worker temporary cost,
cost of relocation and formal training cost etc are related to the cost of turnover. (Kotzé & Roodt, 2005).instead
of this (Firth 2007), in their study talks about hidden cost like loss of organizational knowledge, lower morale etc.
Hence this all are the reasons for the leaving of employee in the organization and switch it to others. While job
stress & dissatisfaction usually result in resignation of employees.
So the for this reason employer should give importance their employees personal feelings, and their
satisfaction level in their working condition in order to have complete system of employee retention, Because the
association success and failure are largely depends on it. (Jolliffe & Farnsworth, 2003).
2.2 Training and development
Anis (2010) According to the author at that times when technology sector is on peak and rapidly changes
occurred mean while all skills that was using previously becomes obsolete in very short time period when the
technology evolving process has started and the company who wishes to have full grip on market and they want
to survive. Competitive and progressive need to adapt the changes trying hard to provide training to their
employees at all levels. Employee’s development is on high priority and skill improvement to achieve
organizational goals. The word training is defined as it is process through which the company provide skill based
and, updated knowledge to their work to enhance efficiency. According to the need of an organizations different
training sessions have been conducted management decided whether and when the training is needed or not.
Training is also helpful to get clear picture that performance graph is moving upward or downward and this
performance assessment will give an idea to the organization that In which areas training is needed? What are
the outcomes? Training is an important part of various departments in any organization and especially in HRM
practices. Training is also applied to retention and development program because when employee is not
performing well and not able to meet expected results either the employee will switch the job or fired. To
overcome this difficulty organizations generally conduct training session to improve the performance and retain
their employees.
According to Holtom (2005) said that throughout the world different organizations are facing the cost
of high turnover rate. if the turnover rate is high the expense will be high with the same rate it means that if the
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European Journal of Business and Management
ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)
Vol.7, No.7, 2015
www.iiste.org
turnover rate increases in the form of expenses the new hiring cost will also be increases, on the other hand the
organization also bearing the cost of losing its talented employees and they have spend time to flourish within
the organization which is sometime not bearable at times this will proves very costly in long run rather than in
short run.
After the completion of training program the performance of workers are expected to increase, it will
give benefit to the company and not only for the company but also for the worker itself in terms of increasing
wages and salary and opportunities for career enhancement (Kaufman & Hotchkiss, 2006).
In Training Magazine Galvin (2003), said the investment in training leads to the retention of employees. Hence
many studies investigative the relationship of training with respect to retention of employees.
2.3 Compensation
Compensation is defined as ‘a process that usually includes money given to the employees as a reward for the
purpose of recovering of any injury, loss or suffering etc but it does not only include money which is given to
employees from employer as salary/wages. Compensation is not referred to as money only it also includes items
which are non-cash like benefits it includes pension, life insurance ,medical, retirement plans, and allowances i.e.;
large companies also give transportation facilities to its employees in form of non-cash compensation. DiPietro
and Condly (2007), used Commitment and Necessary Effort model of motivation in their research paper related
to the motivation of employees in hospitals in which they exposed a nonfinancial compensation factor. They
took “Quality of work environment” that if the working environment of a job is satisfying then it plays an
important role in decreasing the employee turnover. As it’s seen that unsatisfactory working environment make
employees unsatisfied and feel uncomfortable in their job.
2.4 Performance Appraisal
Performance appraisal is defined as evaluating a person performance individually in order to take a decision for
facilitating an individual’s career development by looking at the individual’s total involvement in organization in
terms of their internal charachetrstics, their working capability (Gruman & Saks, 2011). Though it’s simply
considered as a means of measurement and observing. Webster, Beehr & Love (2011) in their research paper talk
about that appraisal is a stressful practice between evaluator and individual and if both did not consider its
importance an error is produced in an appraisal.
Sudin (2011) carried out their studies among Malaysian companies that the employee satisfaction and
their positive relationship with their firm is brought by fair appraisal system. Instead of fairness, problems are
also produced form the evaluator/managers side in choosing his own way of carrying out an appraisal process.
Spence & Keeping (2011) in their research came up with the conclusion that shifting of appraisal process from
measurements to raters in which rater put their decision about the performance in order to increase the accuracy
of appraisal; on the other hand focus on flourishing good subordinate relationship.
2.5 Empowerment
(F. Jarrar & Mohamed Zairi, 2010) defines empowerment in their research paper that it’s a process of giving a
power of employees to take decision and increasing other responsibilities in the completion of their task. in other
words it includes that employees are involved in the setting of an organizational goals, take part in decision
making etc (Osborne,2002).due to this employees are considered as a powerful driven force in the success of an
organization as they feel motivated (Kaye & Jordan 2001). Hummayoun Naeem and Muhammad Iqbal Saif in
2010, said that employee’s empowerment can create a sense of commitment and authority towards their
organizations as the feel their self more confident and ultimately perform well it’ll indirectly improve customer
service quality and satisfaction.
3. RESEARCH METHODOLOGY
Quantitative research is applied in this research by conducting questioner survey. The target population including
the individuals working in three Insurance Companies. The respondents were selected by using ‘Snowball
sampling’ and it’s defined as: “a small pool of initial participant’s to select, with the help of their social networks,
other participants who meet up the eligibility criteria and can potentially take part to a specific study”, it’s a nonprobability sampling technique which is less expensive, less time consuming in which individuals are selected
because of their ease of access to the researcher with the help of their social network. The sample size of 270
employees wrere obtained by distributing 90 questionnaires to each company but 90 received form company 1
and received form 80 the company 2 and 80 received form company 3. So total returned questionnaire are 250
with the response rate of 93%.
3.1 Theoretical framework
The general idea behind this method is that Employee Retention (dependent variable) is affected by HRM
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European Journal of Business and Management
ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)
Vol.7, No.7, 2015
www.iiste.org
practices training and development, performance appraisal, compensation and empowerment.
3.2 Hypothesis
The survey was organized around sections (for hypothesis) covering the important aspects of HRM practices
training and development, performance appraisal, compensation and empowerment and its effect on Employee
Retention (dependent variable):
H1: There is significant relationship between employee training and development and employee retention.
H2: There is significant relationship between appraisal system and employee retention.
H3: There is significant relationship between employee compensation and employee retention.
H4: There is significant relationship between empowerment and employee retention.
4. DATA ANALYSIS
The data was analyzed through SPSS (statistical package for social sciences) software by using correlation and
regression. Reliability test is utilized to check the reliability of our questionnaire. While the correlation test
indicates that the relationship between the variables and Regression is used to test our hypothesis.
4.1 Reliability
ITEMS
CHRONBACH ALPHA VALUE
Training
.738
Performance appraisal
.633
Employee retention
.774
Empowerment
.739
It is a test to find the reliability of a questionnaire. The above table shows that the data are reliable because the
Cronbach’s values of all the variables are more than or equal to 7 i.e .738 and so on, its mean our questionnaire
are reliable for the purpose of conducting the research.
4.2 Respondent Information
It’s consisting of information related to participant age, their marital status & educational level. The graph on
demographic variables as per appendix-I shows thatmajority of the employees in insurance companies are
bleongs to the age 20-30 year with a % age of 66.8% of male person and 33.2% female person.This also shows
that majority of the employees in insurance companies are married with a %age of 34.4% are single while 65.6
are bond in marital status. And also shows that the education level of majority of the employees in insurance
companies are Master with a %age of 44% having a bachelor level of eduaction while 56% had completed their
master level of their education.
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European Journal of Business and Management
ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)
Vol.7, No.7, 2015
www.iiste.org
4.3 Correlation Analysis
Dependent Variable: Employee Retention
INDEPENDENT VARIABLES
Training
Performance appraisal
Compensation
Empowerment
CORRELATION VALUE
.498**
.288**
.375**
.491**
The above table shows that the employee retention has the highest strongest positive relationship with Training
i.e.; (.498**). While it has also a strong positive relationship with other variables like it has the second highest
correlation with empowerment (.491**) and a Moderate positive relationship of compensation (.375**) and
performance appraisal has a weak positive relationship (.288**).
4.5 Regression Analysis
Hypothesis
t statistics
Supported
H1: There is significant relationship between employee
9.038
yes
training and employee retention
H2: There is significant relationship between performance
4.644
yes
appraisal and employee retention
H3: There is significant relationship between employee
6.376
yes
compensation and employee retention.
H4: There is significant relationship between empowerment 8.885
yes
and employee retention.
Table of regression of page no 32, the value of R-square shows that 23.9% contribution done by the
training on the employee retention. While 24.2% contribution done by the performance appraisal on the
employee retention. While 25.8% contribution done by the compensation on the employee retention and the
36.5% contribution done by the empowerment on the employee retention. While the f value of all the variables
which indicates the overall fitness of the Model.
As we have tested the hypothesis and the values have been shown significant results and the positive
relation between employee training that has taken as independent variable and Retention as dependent variable
and we can easily find out whether our HI will be supported or not with the help of (t>2.5 ) i.e; 8.656 mentioned
above .Hence HI is supported.
As we have tested the hypothesis and the values have been shown significant results and the positive
relation between appraisal that has taken as independent variable and Retention as dependent variable and we
can easily find out whether our H2 will be supported or not with the help of (t>2.5) i.e; 0.952 which is less than
2.5 mentioned above .Hence H2 is not supported.
As we have tested the hypothesis and the values have been shown significant results and the positive
relation between compensation that has taken as independent variable and Retention as dependent variable and
we can easily find out whether our H3 will be supported or not with the help of (t>2.5) i.e; 2.316 which is less
than 2.5 mentioned above .Hence H3 is not supported.
As we have tested the hypothesis and the values have been shown significant results and the positive
relation between empowerment that has taken as independent variable and Retention as dependent variable and
we can easily find out whether our H4 will be supported or not with the help of (t>2.5) i.e; 6.282 mentioned
above .Hence H4 is supported.
5. DISCUSSIONS ON FINDINGS
This study is intended on the topic “an effectiveness of HRM practices on employee retention findings from
insurance companies of Karachi”. The insurance sector is rising rapidly to bring in growth and employment
opportunities. Insurance companies are basically human intensive, and human resources act as undoubted
differentiator Quality manpower and its retention would act as a litmus test. Turnover of sales force has been
high because of low entry and exit barrier. In order to evaluate the quality of the service delivered by HRM
practices in the Insurance companies, will include the questionnaire as a Primary data.
If Organization more focuses on employee training related to job they can easily enhance the skills,
abilities of their employees as well as they can make them able to resolve the problems and once they have taken
complete training they will be highly motivated and confident on jobs and the organization will decrease its
turnover rate continuously. A complete package of training and development suggested to most of the
organization and to provide appropriate training courses and different development programs to make employees
more confident and the organization should be able establish updated current day to day operation. Hence
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European Journal of Business and Management
ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)
Vol.7, No.7, 2015
www.iiste.org
training and development are important for employees concern and organization. It will help in employee
retention.
Appraisal systems are very important for all organization for better output and to have a better
retention system and can retain valuable employees. To have a proper appraisal systems in organizations it
would enable their employees for complete understanding of job and responsibilities and it is also helpful in
individual career growth. One of the important things is to get familiar employees and the participation of
employee’s apart in appraisal system. Justice and fair appraisal will always beneficial for organizations. This is
the way to extract employee those are best from all. And different scholars argue that if the performance
appraisals conducted in a proper manner it produces the results that are very positive for organizations.
Performance appraisal defines the performance levels of employees and well established processes have been
followed it must be very straightforward to avoid all kinds of misconceptions and doubts. It would be helpful for
all employees to accept the define feedback of work in which they are performing. There is a direct connection
between appraisal systems and employee retention process.
Due to have high external business competitors are the big threats it is difficult to attract and retain
individual equities, competent and capable employee and to retain highly talented or the top talent of any
organization it is necessary to create a fair and proper system of compensation. With the help of fair
compensation systems and salaries the organizations may feel their employees that what they have contributed in
organization as good performance is appreciated. Hence it would encourage them to be motivated and perform
well currently and for future growth for the organization development and individual growth subsequently.
Secondly, employees are likely to maintain the organization since they become valued employees within the
organization and retained. Best application of compensation models and systems would not only reflect the
benefits and returns of the work they have done but also shows the results and tasks that have been accomplished.
The compensation system must be designed to provide compensation to the employees because the employees
having core capabilities are the best resources of the organizations.
Generally, the increase in employee’s empowerment will be likely to help in generation of high
number of retained employees of an organization. The creation of empowering in any organization produce the
leaders of empowerment and the rapid implementation of empowerment related practices in the system where
employees encourages to move toward self management process. In compression of developed such as Japan and
Taiwan and underdeveloped Asian countries. The systems are not modified to implement that quality
empowerment effectively. They can establish the systems and create leaders of the empowerment and culture at
very lowest prices comparatively. Leaders of Empowerment (called as parent) are very important and essential
part for any organization because employees (called as children) always need their help and assessment to get
positive change in their work otherwise organizations will be stuck at the same place for the longer period of
time just because the creation of leaders of empowerment and culture of empowerment. The leaders should be
loyal to employees and employees with them and they both will have to be loyal with the organization. The
employees with best performance and high scores mad the organizations empowered and in the same time they
will increase the productivity the profit graph significantly increased and employees started work effectively and
efficiently with full motivation. An empowered organization got the high scale in market and goodwill with
commitment. To enhance the self efficiency of the all members within the
Self-efficacy can be defined as the judgment of an individual personally related to its capability and
how the one can easily adopt the environment different actions and behaviors to achieve the expected goals or
results. In addition, to provide some rights and powers to the employees it will give the control and authority in
the organization and use of all resources in a right way to achieve organizational goals. The benefit of
empowerment is to get employees satisfaction and motivation. Organization may also hire their old employees as
empowerment leaders to enhance the rate of empowerment in favor of employees and organizations as well. The
obtained results clearly define the relationship is correlated and significant.
6. CONCLUSION
The study is all about to find out the relationship between factors employee compensation, employee training,
employee empowerment, and employee performance appraisal and employee retention. The major findings of
the study has explained that how different courtiers and different cultures have the different levels of
expectations and how to determine the employees satisfaction with their jobs and retentions. Previously gathered
results, empirical data and evidence has provided that is highly supported to all independent variables (employee
compensation, employee training, employee empowerment, and employee performance appraisal) have the
drastically impact on employee retention. As other researchers has also given that statement and completely
agree with it. The literature review has the good resource to provide that empirical findings and evidences from
different studies all around the world in different period of time with results. Hence the Hypothesis have been
formed and constructed as per the researchers “foundation of basic findings” and the anticipation of results are
tested in later on at different stages with the help of this study and findings. Quantitative data was collected using
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European Journal of Business and Management
ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)
Vol.7, No.7, 2015
www.iiste.org
the questionnaire that consists of questions with 5-points Liker scales distributed to our samples of individuals.
In analyzing the data collected, (SPSS) technique has been employed, to process the reliability test and
subsequent empirical Analysis. Ultimately all the factors as independent variables are supported to by this
research study. The illustration, this study will helpful in future to get further findings and results and it will also
used to support and encountered the different and opposed statements in related journals. As concluded the
results the complete study is successfully recognize that the all independent variables employee compensation,
employee training, employee empowerment, and employee performance appraisal are important and essential
consideration for Insurance companies in Pakistan retention rate and decisions and will give quality to the
Pakistani culture.
7. RECOMMENDATIONS
The research is indicating the influence of HR practices on employee retention and in the end we also proved this
by our hypothesis. In the light of this research we came to the suggestion that:
• The insurance companies should focus on HR practices so that they can retain their valuable manpower.
• Insurance companies should make those policies which can improve HR practices using by the companies to
retain their valuable employees.
• Insurance companies should give a sense of empowerment to their employees so that they feel their self
more confident and ultimately perform well.
REFRENCES
Ahlrichs, N.S. (2000). Competing for talent. Key recruitment and retention strategies for becoming an employer
of choice: Palo Alto, CA: Davies-Black Publishing.
Brum, (2007). Training and Employee Commitment, University of Rhode Island. Colleen N. Flaherty,(2007).
The Effect of EmployerProvided General Training on Turnover:
Examination of Tuition Reimbursement
Programs, Colleen Flaherty Stanford University, Paper No. 0625.
Dr. Yasar F. Jarrar and Professor Mohamed Zairi. (2010). Employee Empowerment- A UK Survey of Trends
and Best Practices. Research Paper: RP—ECBPM/0032.Retrieved 12 July 2011 from.
Eric Ng Chee Hong et.al,(2012)’An Effectiveness of Human Resource Management Practices on Employee
Retention in Institute of Higher learning’ International Journal of Business
Research and Management
(IJBRM), Volume (3) : Issue (2) : 2012 60.
E. Kyndt et al.,(2009). Employee Retention: Organisational and Personal Perspectives, Katholieke Universiteit
Leuven, Dekenstraat 2.
Firth L, David J Mellor, Kathleen A Moore, Claude Loquat (2007). How can managers reduce employee
intention to quit?, J. manage. Psychol. 19 (2): 170-187.
Gruman & Saks (2011). Performance management and employee engagement. Human Resource Management
Review 21 (2011) 123–136.
Hummayoun Naeem and Muhammad Iqbal Saif (2010). Employee empowerment and customer satisfaction:
Empirical evidence from the banking sector of Pakistan. African Journal of Business Management Vol. 4(10),
pp. 2028-2031.
Jolliffe, L. & Farnsworth, R. (2003). Seasonality in tourism employment: human resources challenges.
International Journal of Contemporary Hospitality Management, 15(6), 312316.
Kaye B. and Jordan-Evans, S. (2001). Retaining key employees. Public Management, 1, 6-11.
M. Heathfield. (2005).’Effects of pre-interview beliefs on applicant's reactions to campus Interviews’. Academy
of Management Journal, 40(4), 947-966.
Shu-Hui Lai et.al,(2011). The Turnover Warning Model of the Life Insurance Agents, The 11th International
DSI and the 16th APDSI Joint Meeting, Taipei, Taiwan, July 12 – 16, 2011.
33
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