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Electronic Customer Relationship Management (eCRM)
Electronic Customer Relationship Management (eCRM)
Digitization of Economy and Society
D. Dasgupta
Abstract
The purpose of this research study is to give a better understanding of custom-ers' perception of value from eCRM features on airline e-ticketing Websites. Mul-tiple case study strategy was chosen and empirical data was collected from seven cases through in-depth interviews. ...
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