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Institutionalizing idealism: the adoption of CSR practices

2010, Journal of Global Responsibility

PurposeThe purpose of this paper is to identify and discuss the idiosyncratic features of the adoption and institutionalization of corporate social responsibility (CSR) practices.Design/methodology/approachThis is a conceptual paper in which current theory on the institutionalization of practices within organizational fields is extended. This is achieved through considering how well established models of the institutionalization process accommodate the idiosyncrasies of CSR practices.FindingsEstablished models of the institutionalization process do not properly account for the patterns of CSR adoption that are identified. This is because CSR has some features that differentiates it from other organizational initiatives, including idealism, delayed discovery of instrumental benefits, public attention, and the tension between public and private logics.Research limitations/implicationsThis is a conceptual paper which now needs to be explored empirically, either at the level of the CSR ...

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