LATEST ARTICLES

Learning From Established Writers

by Philip Yaffe

Each "Communication Corner" essay is self-contained; however, they build on each other. For best results, before reading this essay and doing the exercise, go to the first essay "How an Ugly Duckling Became a Swan," then read each succeeding essay.

It is almost cliché to say that to be a good writer (or good speaker), you should read (or listen to) good writers and speakers. This is true. However, it must be taken with a grain of salt because being too attentive to how others write and speak can lead you into dangerous territory.

How to Write a Company Image Brochure People Will Truly Want to Read

by Philip Yaffe

Well-run companies, associations, and organizations pride themselves on spending their money wisely. However, when it comes to producing a so-called "image brochure," i.e. a (usually) glossy document to present the company's philosophy, history, structure, and achievements to the public, too often they end up throwing their money away. Why does this happen? And what can be done about it? ...

Common Fallacies in Speaking and Writing … and What to Do about Them

by Philip Yaffe

Expository (non-fiction) speaking and writing are almost always about trying to affect the audience's opinion or perception of something. The best communicators do so by presenting logical explanations supported by verifiable facts. Less diligent communicators do so by presenting logically fallible explanations supported by questionable facts. Sadly, they often do so not because they are dishonest, but rather it is because they themselves are unaware that this is what they are doing. ...

Exploiting the Digital Economy for Product Realization in Manufacturing

by Paul Witherell, Soundar Kumara

In this paper, we briefly discuss the evolving concepts of the digital economy, digital threads, and product realization (manufacturing) in the digital economy-enabled futuristic world. We posit that if we need to become self-sufficient, it is imperative that small and medium manufacturing enterprises need to be equitably integrated into the digital economy. We lead this discussion to the most important research questions related to representation, search, and composition to achieve such a realization.